TL;DR
Popular Eco-Friendly Brands
Several well-regarded eco-friendly fashion brands were mentioned across the discussions. Patagonia is frequently highlighted for its commitment to sustainability and ethical practices [4:1]. Nudie Jeans, a Swedish brand, uses 100% organic cotton and offers free repairs for life, earning them a "Great" rating from Good On You
[2:3]. Kowtow, a New Zealand brand, is also noted for its sustainable practices
[1:4].
Resources for Finding Sustainable Brands
Websites and directories like Good On You and Project Cece are valuable resources for finding sustainable fashion brands. Good On You provides ratings on the sustainability of various brands and allows users to filter by product type [5:7]. Project Cece works with over 300 sustainable webshops and offers summaries on why each brand is considered sustainable
[5:4].
Challenges in Identifying True Sustainability
Identifying truly sustainable brands can be challenging due to greenwashing, where companies use misleading claims about their environmental efforts. It's important to look for third-party certifications and transparency in supply chains [3:2]. Some brands, such as Quince and Pact, have been criticized for not being as sustainable as they claim
[2:5].
Community and Secondhand Options
For those interested in sustainable fashion, secondhand and community-driven platforms can be excellent options. Noihsaf Bazaar and SellTradeSlowFashion are resell sites that focus on slow fashion and vintage pieces [5:1]. Additionally, apps like Lucky Sweater facilitate trading of slow fashion items among users
[5:3].
Additional Notable Brands
Other notable mentions include ArmedAngels, known for its sustainable practices [2:4], and Vegan Outfitters, which is favored by some for its vegan and eco-friendly offerings
[2:8]. For accessories, brands like Veja and Rothys are recommended for their sustainable shoe options
[4:3].
I've separated this list into categories, since it's pretty long. Hope some people here find it useful! Add more in comments if you'd like. A * indicates that the brand has options available for masculine frames or unisex clothing. I made a google doc of this list, plus an even longer beauty category. I'd recommend looking at that doc rather than this post, because when I was copying everything into Reddit I definitely forgot some links. The google doc can be found here. I'll be continuously updating it as I discover more stuff, because I don't gatekeep- you're welcome. :)
EVERYDAY CLOTHING
Sideline *
Costaiia *
Reves *
La Veste *
Cordera *
Kotn *
Rains *
Martan *
For Days *
Vincetta *
Le’Tore *
Kestin *
Apres Ski * (also has jewelry)
Vanessa Mooney (also has jewelry)
ACTIVEWEAR
SWIMWEAR
Oh Lydia (also has undergarments)
UNDERWEAR & LINGERIE
Pico *
Kent *
Comme Si *
b.Wear *
Closely (also makes activewear)
Kön *
JEWELRY/ACCESSORIES
Permanent Vacation (also has clothing)
Mia Vesper (also has clothing)
SHOES
Message *
Pompeii * (also has everyday clothing)
St Agni (also has clothing)
Alohas (also has clothing)
Super cool list, thanks for sharing!
What qualifies as eco-friendly if I may ask? Helps me get smarter in the topic and make more conscious decisions.
I value one of my favorite brands, Asket, because of their transparency. Would they fit the requirements?
Check out the comment I just added. Asket looks like they have very good traceability so I would say they are a good choice to shop from for new clothes. I was not able to find their ISO certification but that doesn’t mean they don’t have one (or is missed it in their website). This is the part that is hard. They are doing more than most. Could they be doing more, absolutely yes. I avoid saying any brand is eco-friendly but their hart is in the right place and that’s a start.
OP here! I'll be updating the list with footnotes listing what efforts each brand makes toward sustainability, since it varies from brand to brand. The list is really long, so this will take a while- please be patient with me! :)
EDIT: I will be updating the list ON THE GOOGLE DOC, not on the Reddit post. I reached the character limit in the post, lol.
You should look into a New Zealand brand, Kowtow https://nz.kowtowclothing.com/
Thank you for this - and just a quick reminder that the most eco-friendly option is always not purchasing another item, but rather reusing!
The google docs link is no longer working for me
I am done with fast fashion and looking for good sustainable fashion brands. Any suggestions are welcome.
Quince and Pact are super affordable from what I've seen! I recently found some pieces from Quince at the thrift, which made me so happy lol
I'd also like to mention The Good Trade. It's a website, blog, and newsletter that is all about sustainability, slow living, natural, organics, etc. They have articles on sustainable fashion! And provide links for any brands they mention!
This is an article about 99 sustainable clothing brands organized by budget. They really do their research, and it's fairly recent, too! It provides what the brands are best for, sizing, and how they are sustainable.
Quince and Pact are probably the two most greenwashy brands out there!
https://ecocult.com/quince-ethical-sustainable-greenwashing/
https://ecocult.com/pact-used-to-be-sustainable-not-anymore/
As for Good Trade.... they tend to fall for greenwashy marketing extremely easily. Maybe that's why you thought Pact and Quince were good?
Unfortunately I think Quince isn’t as sustainable as it purports to be…
https://www.nytimes.com/2023/12/16/opinion/holidays-environment-cashmere.html
Nudie Jeans. They are a Swedish brand that uses 100% organic cotton and do free repairs for life. They are extremely transparent, and Good On You gave them the rating "Great". Are they expensive? Yes, absolutely. You are staring down a $200+ price tag, but buying secondhand is an option too (I have seen them on thredup for as little as 9$ usd).
Without knowing where you live or your size range - I like ArmedAngels, Pact, and Known Supply. For outdoor stuff with some crossover, Astrid Wild and Alder Apparel. I also think it unfortunately takes time to find the brands you like as many of them will be quite niche and unfortunately often also have trouble staying in business.
I am a petite woman and live in a hot and humid place. Will check these brands out and see what suits me the best. Thanks a lot!
imo Known Supply's quality isn't as good as it used to be - I've had multiple pieces pop seams within a few washes.
No problem! There is also another website that can be super helpful
This is a directory that rates the sustainability of tons of brands. It had plenty of filters to adjust to what you're looking for as well. Whether it be shirt, shoes, undergarments, etc.
Of course, it's always good to do your own research. As another comment stated, I did relook into Quince using this directory, and it wasn't rated highly. However, it's good to have the resource when deciding where to buy what and how much it'll cost!
Vegan Outfitters is my favourite! 🌱
Does Vegan Outfitters have more info on their sustainability? Their site almost looks like a print on demand site that they slapped some buzzwords on.
Idk, sorry. I just buy their stuff like once a year
Hi! I've been blogging about sustainable fashion for over a decade, and I shared my own list of favorite sustainable brands here: https://ecocult.com/my-favorite-sustainable-fashion-brands-from-a-decade-of-blogging/
In recent years, the fashion industry has seen a growing demand for brands that are more responsible—whether that means reducing their environmental impact or ensuring fair treatment of workers. But when shopping for conscious fashion, you may come across two key terms: sustainable and ethical. While they are often used interchangeably, they actually refer to different aspects of responsible fashion.
So, what exactly is the difference between sustainable clothing brands and ethical clothing brands? And why does it matter?
Sustainable fashion focuses on minimising the environmental footprint of clothing production. This means using materials, processes, and practices that reduce waste, conserve resources, and lower pollution.
✔ Eco-Friendly Fabrics – Sustainable brands prioritise natural fibers like organic cotton, linen, hemp, TENCEL™, and recycled fibers over synthetic fabrics like polyester, which contribute to microplastic pollution.
✔ Low-Impact Dyes & Non-Toxic Processing – Many sustainable brands use plant-based or OEKO-TEX® certified dyes to reduce water contamination and limit chemical exposure.
✔ Reducing Waste – Many brands focus on zero-waste production, recycling materials, and upcycling fabric scraps to prevent excess landfill waste.
✔ Slow Fashion Over Fast Fashion – Rather than mass-producing trendy, low-quality clothing, sustainable brands create timeless, high-quality pieces meant to last for years, reducing overconsumption.
✔ Lower Carbon Footprint – Sustainable brands aim to reduce energy use, invest in renewable energy sources, and choose local production to cut down on emissions from transportation.
Ethical fashion is all about fair treatment of the people who make our clothes. Many fast fashion brands exploit workers by underpaying them, forcing long hours, or making them work in unsafe conditions. Ethical brands prioritize human rights, fair wages, and safe working conditions.
✔ Fair Wages & Labor Practices – Ethical brands ensure their workers receive living wages rather than just minimum wages, often following Fair Trade guidelines.
✔ Safe & Healthy Work Environments – Many fashion workers operate in dangerous factories with little ventilation, exposure to harmful chemicals, and extreme heat. Ethical brands commit to safe workplaces and reasonable working hours.
✔ No Child or Forced Labor – A shocking number of garment workers are children or people forced into labor under exploitative conditions. Ethical brands work with certified, audited factories to ensure humane treatment of all workers.
✔ Transparency & Accountability – Ethical brands are open about their supply chains, sharing information on who makes their clothing, where factories are located, and how workers are treated.
✔ Supporting Local Artisans & Communities – Some ethical brands work with artisan cooperatives, helping traditional craftsmen and women preserve their skills while earning fair wages.
Yes! Many brands strive to be both sustainable and ethical, but it’s not always guaranteed. Some brands may use eco-friendly fabrics but still exploit workers, while others might focus on fair wages but still rely on synthetic materials that harm the planet.
If you want to support brands that care for both people and the planet and avoid greenwashing, look for certifications that prove a brand's commitment such as:🌿 GOTS (Global Organic Textile Standard) – Ensures organic fabrics and environmentally responsible production.🤝 Fair Trade Certified – Guarantees ethical labor practices and fair wages.🔍 B Corp Certification – Recognizes brands that meet high environmental and social standards.♻ OEKO-TEX® – Ensures textiles are free from harmful chemicals.
When shopping, ask yourself:
✅ Who made this? (Is the brand transparent about its labor practices?)
✅ What is it made from? (Are the materials sustainable and non-toxic?)
✅ Will it last? (Is it well-made, or will it fall apart after a few wears?)
✅ What does the brand stand for? (Are they actively working to reduce their impact?)
By choosing brands that align with both sustainability and ethics, you can feel good about where your clothes come from and how they were made. 🌍✨
What matters most to you when shopping for responsible fashion—sustainability, ethics, or both?
Who are your favourite ethical and sustainable brands?
I would say what gives me pause about the sustainable and ethical labels is having a hard time determining if those claims are factual versus just being said. And then what happens when I try to take advantage of a companies sustainability efforts.....like all those times I tried to bring in clean but no longer wearable clothes for upcycling/recycling. The hassle just never ended, I ended up pissed off, and just filled a dumpster.
It absolutely can be tricky to determine whether a brand is being honest or just using green catch words like 'responsibly sourced' and giving no proof to their claims in form of third party certifications as mentioned above.
These certifications are an incredible resource for helping customers determine the truth behind the claims but can be a double edge sward for smaller businesses as they can be quite costly and even if a brand is doing everything above board, sometimes it can take a while to get the paper to show it.
On the other side of that, massive corporations who don't have any certifications, you can rest assured, it's not because they can't afford it.
Working with smaller recycling programs and give back charities is often a great way to support sustainable and ethical change, as the people who set them up put the hours in and do the work, have chosen that path to make a difference.
Great post! Would you mind sharing brands that are both sustainable and ethical? I struggle to find those, and from what I’ve seen, most of the time they’re small and local brands, so it’s a bit harder to find them. I was able to find a couple in my home country, the only downside is that usually the clothing is very expensive… I understand that good quality and ethical clothing can’t be cheap, but at least here where I live it’s impractical for the majority of people to buy it. I can afford some, but also for me can be quite expensive :(
Price is definitely a consideration when buying new clothing in any shop.
Some questions to check are:
Am I buying a quality item or paying for the brand label?
Will I see the return on this investment? (Will I be able to get lots of wear out of it and is it a better option than others on the market?)
When buying things that are more expensive, we tend to think more carefully and do more research before we commit to the purchase. This mentality helps to reduce our spending in the first place and means we only buy something if it meets our checklist.
Sustainable shopping isn't just about buying from sustainable brands - it's about reducing our consumption, buying less but buying better, looking second hand first, looking local rather than online where possible.
Some great brands that make clothing sustainable and ethically are:
Lucy and Yak
Humphries and Begg
Huet Jeans
JulieMay Lingerie (that's us!)
Kit and Clogs Studio
If you know any others, pop them down below!
A great option if you are not sure which brands to try and searching for specific products that meet your ethical and sustainable needs, is to look on marketplaces that vet these brands for you!
Done Good
Our Common Place
Ethical Clothing .com
Generous Ape
There is so much information out there and resources to help people get their foot in the sustainable door. It's just about knowing where to start.
Gaala Paris is an example of both sustainable and ethical brand for me
this is such a good breakdown! honestly didn't really think about the difference between sustainable vs ethical before but makes total sense when you explain it like that.
been trying to find brands that do both lately. stumbled across Q for Quinn when I needed new underwear and socks. they seem to check both boxes? they use organic cotton and work with family-run factories which sounds good for workers too. plus they have those GOTS certifications you mentioned. not sure if they're perfect but at least they're transparent about their stuff.
I think for many people it is all wrapped up in one green bundle of positive impact, but understanding how the impacts actually work is so important. It's great to hear more brands are taking a step in the right direction with both ethical and sustainable practices.
Next time you get AI to write your posts, I suggest looking into the environmental impact of using AI because it’s certainly not sustainable nor ethical.
I have some polyester clothes that wear like iron, wash well, are color fast, don’t shrink and are well over 10 years old and I still wear them.
Hello all!
I have been trying to shopping ethically for a few years now, and was previously a big supporter of Reformation. Needless to say, I was very disappointed to learn about racism and possible greenwashing at the brand and I am not supporting them anymore. I have been trying to find brands within a similar aesthetic and have made the following list. I'd love to keep this a living document and add more brands/hear suggestions! * - Indicates sustainability is questionable
Edit: If anyone has tips on how to organize this I'd love to hear them! (Updated 7/21)
Swimwear
Vintage
Athletics/ Leisure
Etsy
Shoes/Accessories
Love the list! Would wanna add : Lucy and Yak, Armedangels, Pact, Maison Cleo, Osei Duro, Eileen Fisher
And if we're talking shoes/accessories as well: Veja, Rothys, Wills Vegan Store, RAFA, Been London, Opus Mind
Also wondering if anything questionable came out about boyish? Love their stuff and thought they were legit :(
Thanks for the suggestion, I just added them!
After Boyish posted a performative BLM pic, there was a ton of comments accusing them of lying about their sustainability? I think the post has since been deleted, but thats why I put the asterisk. But I could very well be wrong!
Ohh got it, I didn't know about that! I'll def look into it before purchasing from them, thank you!
You should absolutely add Maylyn & Co and Reformation to the list!
Forgot about Matt n Nat!
This is a great list!
Marine Layer, perhaps?
Hadn't heard of them! Adding now!
Patagonia would’ve been the first and foremost to mention
Good catch! I'll add them now
Sabo does not need an asterisk lol
Hey all. I am trying to be more mindful of my shopping habits. So I have started putting in a lot of time searching for ethical brands. I am not a fashionista so I am not picky with clothing as much. But I am just having a hard time finding a cute apparel brand that is economical and ethical. Can I find all the ethical apparel brands in one place? Has someone used a platform like that?
Good On You is what you are looking for X
Yeah but I can’t buy on good on you
Sorry I understood that you were looking "to find ethical brands all in one place" not "shop ethical brands all in one place".
If it helps, you can link out directly to each shop from there, it's only one extra step. I'm not aware of a platform that you can buy directly from.
A secondhand site that I use often is Noihsaf Bazaar - it's a community resell site and they only accept slow fashion and vintage pieces. You can also check out SellTradeSlowFashion on instagram. It's also a slow fashion resell page. Even if you dont purchase from there, you can get inspo and check out the brands that are accepted by the community. Both have pretty strict guidelines for labels they accept, meaning they are vetted by likeminded slow fashion people, things like: fair wages and labor practices, supply chain transparency, price transparency, environmental footrpint, etc.
You can also try Lucky Sweater (an app), which is a community-run app for trading slow fashion pieces. They do trades every Tuesday!
We've actually created projectcece.com while being students for this exact reason! We write short summaries on why a brand is added and work with 300+ sustainable webshops. Anddd you can filter on price! 🧡
Brilliant, thank you for your work!
Well done, that’s so cool 🌻
Thanks so much! 🥹🧡
I am a HUGE fan of Alden Wicker's substack - she always shares the clean brands (from beauty, to home goods, to fashion...) definitely worth signing up!
Thvaniearthcraft can be a good choice for you.
hello! as many others i adore fashion and want to keep my closet eco-friendly and sustainable. i was wondering if anyone knew any alternatives to fast fashion that arent just basics? lmk xxx
Check out Skunkfunk :) Their sizing isn’t great (what brand has good sizing though…), but their are eco-friendly & beyond basics.
thank you sm!!! definitely going to check it out!!
I also only buy second hand (in part bc I lack funds, but also, it’s one ways I’ve found to give fashion a slower life:).
Thrift stores
Used FTW every time. In addition to the sustainability factor, New clothing comes covered in tons of chemicals. These chemicals make the fabric feel soft, look bright, etc. Other chemicals come from the production process, fertilizer, herbicide, pesticide from the cotton as an example. Even if you buy organic cotton , there are still loads of harmful organic chemicals from the growing process and the dyes aren’t organic. It takes about 20 washes to get rid of most of them. It’s not that healthy to be wearing all those chemicals all day, where you are breathing any off gassing, getting it in your skin, etc.
Exactly! I have always been really sensitive/ allergic and hate new stuff.
Ding ding ding!
Go thrifting 😊 I've found some really cute stuff at goodwill and I've only just started warming to the idea of buying used. Or if goodwill doesn't have a cute enough selection then maybe try thread up
Vintage
tentree. Canadian brand that plants 10 trees for every item purchased. One of my favourites!
What are the brands that have production in Europe and use sustainable fabrics?
Check Good On You for location of brands and you’ll be able to look at fabrics and manufacturing from there
Gaala Paris, Sezanne, Reformation
Kate Arnell on YouTube is UK based and has lots of recommendations.
Too many to count! What are you looking for?
Also check out Wolf & Badger which is an online market place for more sustainable UK brands
So I've been trying to look for things like these for a helluva long time but I can't seem to find any that are eco-friendly or size-inclusive. This is like Brandy Melville fashion but I know that BM has an extremely bad rep with the founder being a problematic person and their sizes being too small. If anyone knows some brands/stores that are ethical and sell these, please let me know!
Better off for your wallet and the environment to thrift. Reformation came to mind but it’s so much cheaper and more fun to find it yiurself
All of these are basic items based off of Y2K fashion. You could find this thrifting or resale apps. Mini skirt, floral cami, scoop neck henley, cropped cardigan, mary jane's. It is the Y2K baby look that is popular right now. You likely aren't going to find new items that are "sustainable" based off these looks now commonly found in a thrift store! Just go right to the source. Buying new is not the sustainable option.
thank you!
I think your best bet would be to purchase from someone who is reselling like the clothes cycle should be ! That way the clothes that ARE here are at least getting re used 😊 It should be easy to find these items on Poshmark or Depop and probably good price and quality!
WORD OF CAUTION: I'm agreeing with everyone who is saying 'thrift'. There are loads of cool, second-hand things that look just like this on Depop, especially. You can even search for brands listed by u/zurriola27 since sellers will often write 'very similar to Reformation' in the item descriptions. I just wanted to throw a word of caution out there that a lot of Y2K and trendy pieces on Depop are likely to be sold by drop-shippers. Drop-shipping is selling a whole-sale product (from unethical places like AliExpress) through a platform like Depop or Etsy under the guise of it being vintage or second-hand for a mark-up.
Ways to tell if your item is being drop-shipped:
Ways to ensure you're getting the advertised product and not being scammed:
thank you for the tips!
Sézane, Reformation, Christy Dawn, Doen
Seconding all of these.
Hey everyone! I’ve been trying to shop more ethically and cut through all the vague “eco-friendly” marketing out there. But I keep running into the same questions. Is using natural fibres enough Does made-to-order matter if the materials are synthetic? Is deadstock better than organic cotton? Should I prioritize labor ethics over material impact?
The brands that meet all of these criteria are generally so expensive! So yeah, I want to know have you guys identified some green flags? How can I prioritize??
Buying something that already exists (ie second hand) will always be more sustainable than buying new, no matter the sustainable practices of a brand. Resources are required.
I agree. But I have come from a mindset to never buy second hand. I am trying but that is a difficult shift for me.
Personally, I’m tired of companies/ brands greenwashing “sustainability.” To me, sustainability is a holistic approach: using natural, low impact materials, maintaining transparency about from where and how the materials are sourced, not exploiting work force, avoiding fast fashion trends, and being honest about practices. It’s about creating a meaningful, purpose-driven system.
I still see recycled plastic as plastic (I know not everyone will agree, and that’s totally fine). I’m not saying we can eliminate it entirely or start from scratch by throwing all plastic away and upgrade to brand new sustainable materials and solutions, it’s more about making mindful choices in all the small things that add up over time
You have already understood sustainability so well.
Thank you for your kind words! I’ve come across Jiwya around an year or so(don’t exactly remember the time line )your story is truly inspiring!!!
If you want to buy new, I recommend researching labor/sustainability laws that countries impose on manufacturers to ensure that their products are genuinely ethically made and support a circular economy. In the US, that could be Fair Trade Certifications, B Corporations, etc.
Sustainability has always been such a broad term, even before greenwashing. I would sit down and think about your top 2 or 3 goals in making your closet sustainable. Are you trying to reduce plastic consumption? Then look into natural fibers. Do you want to reduce textile waste? Then look for clothes made with dead stock fabric or buy second hand. Do you want to support textile recycling and emerging textile technologies? Show companies, even fast fashion companies, you care by investing in things made from their collabs with mills.
I’ve decided to reduce consumption by embroidering and mending my wardrobe and buying secondhand but not everyone has the time for that! So yeah, think about your goals and what is easiest to incorporate in your lifestyle. Make some small achievable changes rather than diving headfirst into a big change.
This is very helpful thank you so much!
I'm using a Good on You app
I'm trying to make better choices when it comes to shopping for clothes. I thrift a lot of my clothing, but would also like to find more sustainable brand options. I know that it's difficult for sustainable brands to hit a low price point, but would really appreciate options that are cheaper if you know of them!
Check out r/sustainablefashion
Depends what you're into. Buying used is a good option no matter what since that requires 0 new resources to obtain. To be upfront, I think i would be difficult find inexpensive new options, at least in my experience.
Speaking objectively here; I aim for products that do not have animal derived products and are plant based or synthetic. check out a place called mooshoes in LA and NY and they do delivery (https://mooshoes.myshopify.com/). Their products are all vegan and have an inherent degree of sustainability. There are lots of different brands to look into with sustainable practices some which also feature non-vegan products if you desire. So I think this is a good starting point for you!
Check out the Good On You app, it created a rating system to measure how sustainable fashion companies are while providing recommendations.
Love this app! Though I find sometimes that their ratings are a bit odd. A vegan brand we love (Matt & Nat) who use recycled plastic for their goods, has a lower rating than Zara and H&M...
What are some eco-friendly fashion brands?
Key Considerations for Eco-Friendly Fashion Brands:
Sustainable Materials: Look for brands that use organic cotton, Tencel, hemp, or recycled materials to reduce environmental impact.
Ethical Production: Brands that ensure fair labor practices and safe working conditions for their workers are more sustainable.
Transparency: Companies that are open about their supply chain and production processes tend to be more trustworthy.
Durability: Choose brands that focus on quality and longevity, reducing the need for frequent replacements.
Circular Fashion: Brands that promote recycling, upcycling, or take-back programs contribute to a circular economy.
Recommended Eco-Friendly Fashion Brands:
Patagonia: Known for its commitment to environmental activism and using recycled materials in its products.
Everlane: Focuses on transparency in pricing and ethical production, offering high-quality basics.
Reformation: Offers trendy clothing made from sustainable materials and promotes eco-friendly practices.
Eileen Fisher: Prioritizes sustainable practices and has a take-back program for recycling old garments.
People Tree: A pioneer in sustainable and fair trade fashion, using organic materials and ethical production methods.
Takeaway: Supporting eco-friendly fashion brands not only helps reduce your carbon footprint but also promotes ethical labor practices. When shopping, consider the brand's overall impact on the environment and society.
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