Think this greatly depends on how mild or how brutal the winter in your part of the world is.

I live in Copenhagen, and have several pieces from Arc’teryx and Goldwin that I pull out for the winter months.

I have a Dale of norway sweater, its a wool sweater with a bold statement to say the least 😬😬 its very warm tho

1930's double breasted, black, peak lapel, 6 button overcoat. Reaches well below the knee. About 1-2 cm thick, 100% wool. Best thing I've ever worn in my life.

Camel hair greatcoat

I live in the UK and wear Patagonia Nano Puff, Barbour Duke, Ashby and Border, and adidas terrex gore-tex trainers in winter.

Oh, and perhaps most importantly Heat Holders hats and gloves.

Not particularly fashionable at all, but deffo keeps me warm.

to stay looking alt in the frigid ass alaska weather, you should go to an outdoorsy store like ll bean or rei and stock up on things like long underwear/ tights, wool socks, and turtlenecks. uniqlo also has their heat tech line of base layers, and i really like their ultra warm stuff. once you have these on, you can probably just wear your regular long sleeve tops and long pants on top of that. layering is really key in alt fashion, but also in surviving winters! source: i have to bust out the thermal layers in virginia. i am always cold

I would have said Canada Goose was the warmest but the quality has gone downhill for the past few years. Not worth the money. Arc'teryx or Northface is what I'd choose. Arc'teryx I had a small tear on the sleeve and they repaired it for free. Very good patch and barely noticeable. This was a year after I bought it. Very warm. The Northface jacket I had in the past was one of the warmest jackets I've owned but I looked like a marshmallow. I also like Patagonia, very good quality and good price. I live in place that goes down to minus 45 in winter and winter can last several months.

I cannot say anything about the other brands.

Canada Goose. Might be expensive but it’s very warm and been lasting me since 2016

Korean winters get cold as -15°C, you're gonna need a puffer jacket especially if you're from a country with milder winters. Also, layering is key.

If your from a place that doesn't usually get cold enough to need a coat like that you could always rent one! I had a friend from vietnam come and she ended up renting here so she didn't buy the coat for one trip

Northface, National Geographic, Canada Goose, Moncler, Arc'teryx.

I like Hackett London. It is well made and looks clean aesthetically.

Don't forget to get yourself a tuque (like a wool hat) and some good gloves. Pro tip, when you take ff.your jacket you put your gloves in your hat and your hat in your sleeve that way all your warm stuff is in one place

Try on the Superdry jackets at The Bay, then order from the company online for way cheaper.

North Face. Idk how much Pajar is but that’s good

Helly Hansen is the shit

I would never recommend a Canada Goose. Could get infinitely better for a few dollars less from Kanuk, and then you'll be bombing for real.

But in reasonable prices, my ski jacket is Liquid. Absolutely steaming in the coldest temperatures at 300$. But more importantly, layer up and prioritise wool over cotton.

The Uniqlo jacket I bought this year is the best winter jacket I've ever owned.

love uniqlo too

Anything that's an established outdoor clothing store is general a safe bet - Patagonia, North Face, Columbia, Arcteryx, etc. You can get cheaper options like Woods through Atmosphere. MEC has decent in-house items too.

Keep in mind that you don't want the warmest jacket. It's better to get something midweight that you can wear by itself at 0 degrees and layer sweaters underneath at -10 degrees.

Cannot recommend Eddie Bauer enough. They often have sales, and their lifetime warranty is unbeatable. Break a zipper, and they give you a new coat.

Their coats are down-filled, super warm, and great quality. Also, they often go on sale for 40-50% off. So don't pay full price.

The omni heat stuff by Columbia is awesome, I have a really nice light weight coat I wear when shopping, driving etc when i don’t want a really heavy coat, and it’s crazy warm for how thin and light it is. I got mine on clearance on the Bay’s online site, but have also seen them at Marks etc.

Mountain warehouse is best to start with. You can get a down jacket (-30 Deg C) for $200 or less.

I grab most of my family's outerwear at a discount site based in Quebec called the last hunt. I don't know what the rules on URLs are here so Google that or their parent company Altitude Sports.

They carry Marmot, Mammut, Arc'teryx, Patagonia, Columbia, The North Face etc etc. Select winter coats put in your price range and grab something from one of the many top brands.

I'm currently wearing a North Face Ecoball jacket from there on the coldest days on Canada's East Coast.

I picked up a Shambala puffer coat on clearance at the end of last year. Got it for half off.

That coat is the warmest I’ve ever owned, and my last 2 coats have been more expensive - Columbia and Firefly. I cannot believe how warm I stay during the extreme cold we’ve been having. Definitely worth looking at, I’d happily pay full price again to replace it.

You've received a lot of good advice on brands so I'll just add that if warmth is your main concern, look for a long jacket that covers your lower back/bum and if you can afford down filled that will be the best.

Point Zero has some solid parkas in that range, including ones for down to -40 deg C

Can recommend Uniqlo. Bought a parka a few years ago for a fraction of what the big brands cost and it's so warm.

Columbia are living their best life. They have hit the balance between styling for youth and also appeal to the 30’s+. They’re a daily wear such as puffers which work so well in urban environments but still work for those more rural environments, hiking and so forth.

Drake’s, Engineered Garments, Universal Works, Studio Nicholson, Aaron Levine, Hebtroco.

None of these are cheap, but all are well made, durable, high quality clothing. I’ve got stuff from some of these brands that has been worn a lot over the years, put through the ringer, looks better now than when it was bought.

Carhart WIP. I like heavy T-shirts, they feel great quality and not mad expensive. A lot of the styles are a bit young for me but the quality seems always there

I've got a few Uskees newer items and a couple of older (2 to 3 yr old) Universal Works items. I could definitely see my Uskees work wear trousers and blazer etc lasting at least as long as my UW stuff. But a big fan of both.

M&S has clocked who their target demo actually are and are being a bit more fashion forward which has been great to see. Some of it is still a bit too Boden family for me though.

Styleforum - both the menswear and the streetwear forums.

Permanent Style.

Dieworkwear.

PutThisOn.

I’m into classic menswear and country wear. For me, Ralph Lauren, Incotex, SuitSupply, Barbour and Crockett & Jones are amazing

I consistently go to Noah, APC, J.Crew and Club Monaco for most things now. I don’t buy many new items, so I want them to be good quality when I do.

I’ve minimized volume of clothes, but maximized quality.

I have three pairs of pants in rotation at the moment, 2 jeans and one pair of khakis. I went with heavier jeans 13+ ounces, selvedge Sanforized from Mister freedom and Fitted underground and a 14 ounce khaki from iron heart. Admittedly I own more jeans, but this is a hobby for me.

I have 4 cotton oxfords in rotation from Brooks brothers (shirts are about 12 years old- cotton, non iron spread collar) and Taylor Stitch (button down cotton oxfords).

I have several short sleeve summer button down shirts from a variety of places including freenote cloth, Taylor stitch, mister freedom.

Socks- I have switched over to Bombas for daily wear socks and above the calf socks as well as darn tough heavy socks for winter. This is a problem area for me as I hoard socks like they are currency. I’m working on it.

Tshirts, I have several from Taylor stitch including the organic cotton Henley, flint and tinder soft wash vintage, American giant vintage and slub t (these are losing favor in the summer as they are heavy, but good for a workout).

2 American Giant crew neck vintage sweatshirts.

2 RRL casual button down shirts that are made of the strongest cotton ever, these things take a beating.

Boxer briefs, believe it or not, Costco Kirkland brand 4 pack for 18$ I think.

Boots- another problem for me, I have 3 pairs of nicks work boots in various configurations and 2 pairs in western configuration on the way. These are all in regular rotation.

Sneakers- workout I have two pairs of hoka speed goat 6, casual I have a few pairs of new balance 99x V4 and 6.

I can pack most of my wardrobe into one large suitcase if I needed to. I will need to add a garment bag to accommodate dress clothes though, but I rarely wear them and could live without them.

686 (everywhere pants)

Smartwool/Darn Tough (wool socks)

Wool & Prince (wool tshirts)

Saxx (Quest boxers are so good)

I used to wear American Giant but their quality got worse the past few years.

So I switched to Reigning Champ for athletic and casual wear and have been very happy with the fit and build quality.

Not cheap but look for their twice a year sales and it’s much more reasonable.