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Google Looker Studio, Tableau, Power BI, Adobe Analytics, Motomo etc.

If you're familiar with Power BI, that’s a solid choice for analysis and report creation. If you want an AI boost, MonkeyLearn is great for analyzing text data, like customer feedback or survey responses. It can automatically categorize and extract insights, making it easier to spot trends. It’ll save you time and help you dig deeper into your data!

Assuming your ASAP has not passed and you are using standard platforms, Google Data Studio could help in a pinch. Long-term you can automate behind this with google sheets.

If you're a marketer exploring new tools, you might want to check out Gudsho—built specifically for marketers with features to streamline your workflow. Free for 30 days, no credit card needed:

https://www.gudsho.com/?utm_source=MSC&utm_medium=Reddit&utm_campaign=Wes 

If you're a marketer exploring new tools, you might want to check out Gudsho—built specifically for marketers with features to streamline your workflow. Free for 30 days, no credit card needed:

https://www.gudsho.com/?utm_source=MSC&utm_medium=Reddit&utm_campaign=Wes 

You can go with Looker Studio, as I will be regularly using this tool to create performance insights of campaigns.

You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path.

As far as marketing specific tools that aren't in the BI toolkit you already mentioned:

• Web Analytics: Google Analytics, Adobe Analytics, Pardot

• Web Testing Platforms: Optimizely, Other platform specific testing tools

• Platform Specific Reporting Tools: <Insert some marketing platform here>

Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting):

• CRM (HubSpot or SalesForce depending on the client)
• Web Analytics:
  • HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...)
  • Google Analytics
  • HotJar / LuckyOrange
  • SEMRush
• Reporting:
  • DataBox

The reality is… marketing analytics serves one fundamental purpose of informing decision makers. This means that at any given organization the needs of marketing analytics are dictated by the analytical maturity of the people who want to make decisions from the data. The frequency of reporting, the volume of insights, and ultimately the questions answered with data analysis are as complex and intricate as needed. And in my experience not every organization, maybe not even most, are at the level of needing analysis done outside aggregates in excel. Sometimes the answer needed is just a single number. Can it get fancy? Can the analysis blow minds and could it completely change things on a positive way? Yes, but it goes nowhere if the decision makers do not see it.

The tools should serve what you need to do to help you communicate what the decision makers need. It can be a little deflating to have amazing tools that barely get used.

I graduated with a Marketing Grad major in stats and prior to that an Econometrician. In 40 years of running marketing research studies and marketing consulting I can assure you it will be a rare day the you use anything remarkable beyond regression, factor analysis, multivariate data models, conjoint modelling, SEM and maybe some time series work.

A lot has already been added, but here’s some more for you.

CRM - Salesforce, Hubspot, MS Dynamics

Marketing Automation - Hubspot, Pardot, Marketo, Eloqua

Marketing Attribution - Bizible, Full Circle, CaliberMind

CRM is where you get your pipeline and bookings data. It’s the dollars and cents.

Marketing automation is where you get the data about engagement with marketing efforts. Things like clicks, form fills, event/webinar attendance, and so on.

Marketing attribution is where all of the data in the CRM and Mktg Automation is turned into touch points that track the buyer journey and carve up the opportunities to show you how much each engagement was worth.

If you’re in SFDC, use the Salesforce Connector API in Sheets. There is also a really good add on API for Google Analytics that you can integrate into Sheets as well. You can run automated reports or use them for anything as hoc specific. To a degree it’s old school, what with an Excel type of environment, but it’s nice and really self contained.

Also for GA, get used to making advanced segments. You have another year of UA due to GA4 getting pushed back. It makes reporting way, way, way easier, whether you apply those segments in GA directly, or want to use a BI tool like Tableau (Tableau especially because of how clunky the native GA connector can get) or Looker Studio (I still call it Data Studio lol) to help ease some of that processing power a bit.

Bringing everything together in PowerBI helped a ton, it allowed stakeholders to see the entire funnel from marketing efforts (data from social media) to form submissions (data from Adobe analytics) to actual signed deals (data from SalesForce) and they could see in real-time what is actually generating revenue and what is the ROI.

DBT - its incredible data engineering powers

Anything but datorama.

Depends on budget but Supermetrics, Funnel, Domo, Sigma are all great options

I have shared this earlier, but here you go. For context, I run a digital marketing agency and have worked in b2b marketing for 15 years.  Here are the tools I love in no particular order:

1. Hubspot: You can't beat the best. Hands down the best marketing automation platform and overall "source of information" for any marketing team. I've used Pardot, Marketo, and Act On and Hubspot is by far the best. It's a big expense, so I recommend teams that just need email marketing to go to the next tool on my list.
2. Apollo.io: Combine Zoominfo with Salesloft and you have Apollo. I think it's still $99/month for unlimited email credits from the contact database. It's a great email marketing tool. Has all the functionality of other sales engagement tools at a fraction of the price.
3. Gong.io: I know Gong is mostly a sales tool but I've used it for voice of customer research. As good as I think I am writing copy, nothing is better than taking the words right out of the customer's mouth. Much of my best content and highest-performing landing pages all started with a Gong recording.
4. Frizerly: Its a great AI agent that learns about your business/products and automatically publishes an SEO blog every day! I also like the fact that it helps keep the website active and fresh with new content regularly.
5. Session Rewind: Think HotJar but better. I use Session Rewind to watch videos of people on my landing page. You can tell I like to have a solid mix of quant and qual data. Google Analytics can't tell me exactly what people do on my site.
6. BigMarker: I just started using this one for webinars and I've been really impressed. It's expensive. Way more than GotoWebinar or Zoom Webinars but I like that it's a dedicated tool and not part of a suite of products.
7. Unsplash: Best and cheapest stock image library I've found. I signed up for a premium account for $50/year I think and use it every time I need stock images for ads and landing pages.
8. ChatGPT 4: Obvious one, but seriously, if you aren't using ChatGPT 4 - NOT GPT 3 - you're behind the curve. Half of the marketers I know are using this to write all their content now. It's not perfect by any stretch but it's a must use in any marketer's toolkit. AI is going to take our jobs sooner than later anyway. Might as well lean into it.
9. ClickUp: My favorite project management tool. It's so much better than Monday.com. I run my entire company through ClickUp and I'm still on the free plan. Great integrations and so easy to use. I was a Monday user for a long time but the switch was worth it.
10. Ahrefs: I know there's a Semrush v Ahrefs debate but I'm firmly on the side of Ahrefs. It's the best tool I've used for SEO. Gives me all the information I need on my site and competitors. I have an entire SEO toolkit that I'll save for another time, but Ahrefs is a great start.

Hope this helps!

Google Search Console, Google Analytics 4, Looker, Davinci Resolve, Photoshop & Lightroom, GitHub, RustySEO, Clarity, VWO, Hubspot, 6sense and of course, neovim. These are the go-to tools. without them it would definitely be harder to work.

Hubspot & ClickUp are the ones I can’t live without.

Hubspot, GPT, Descript, SamCart

Ruler analytics isn’t too bad it depends are you after conversion like sales conversions or any other conversion goals? Influmetrix focuses on sales and conversion goals analytics from marketing strategies

We use a lot of these tools mentioned when building BI on top of existing platforms for clients, and most of them are good enough. Many times, it comes down to budget and willingness to pay for tools on top of what you already have. The best one we found For clients is corral data, but it is much more expensive per connection than many of the other options listed. However, the flexibility and the ability to get the answers you need is awesome, especially for those that feel out over it like I tend to do. The other tool we find very helpful is Julius AI. It’s not for dash boarding per se, but does a great job analyzing exports and data that you can upload like you would with any other LLM. It is just built specifically for analytics.

If I were you I would test vistasocial with a small set of accounts first. Connect two or three socials and HubSpot, then see if the weekly reporting time drops. If it does, that is a sign it might scale for your needs. If not, then you know you should layer another tool.

basically, the key is to get your data centralized somewhere reliable, then the tools you use for dashboards or analytics don’t matter as much. we used hevo for the centralization part, made it soo easy for us

What platform are you on? I worked with Getklar and had great insights for connected data across all paid channels and crm data.

To achieve this, you can:

1. Data Warehousing + BI/ML Platforms: Centralise data in warehouses like BigQuery or Snowflake, then analyse with Looker Studio, Power BI or ML models.
2. Customer Data Platforms: Tools like Segment or mParticle unify customer data across channels for AI-ready insights.
3. Automated Data Integration: Platforms like Windsor.ai or Fivetran handle complex ETL/ELT processes to create a single source of truth.

Hopefully it will help!

It might not be a pure AI tool, but for actual customer analysis, my top recommendation is Microsoft Clarity. It's the perfect partner to GA4; Analytics tells you what happened, Clarity shows you why. You can watch session recordings to see exactly where users get stuck, make dead clicks or get frustrated. The AI highlights these moments for you. For marketing, its best feature is filtering. You can watch every user from your latest campaign who didn't convert and see precisely what went wrong. And it's completely FREE, forever (their words)

I use n8n to connect to all my platforms and generate reports. I simply have a ChatGPT agent that has access to query the data in platforms like UXWizz (analytics), Google Ads (to correlate purchases) and email marketing.

Hey there, I've been using CreatorGPT which was trained by a top marketing firm to be able to calculate the best ad campaign budgets, analyze effectiveness and find gaps in the market (as well as brainstorming what you can do to fill in those gaps) It's a game changer for sure

I’d recommend GA4 for web analytics, HubSpot or Salesforce Einstein for CRM insights, and Tableau or Power BI for data visualization. For easy, AI-driven questions, check out Zoho Analytics or ThoughtSpot. Tools like Improvado or Supermetrics are great for combining data from multiple channels. Depends on your goals!

Google Sheets and an automated data exporter like Supermetrics or Funnel are amazing but Looker Studio can be a great tool in a pinch and is free

Whatagraph is one of the leading platforms for cross-channel marketing data reporting. We would happily arrange a product showcase and a free trial for you.

Dataslayer has been one of the most efficient marketing reporting tools we’ve used to align data across multiple channels. It integrates with over 45 platforms and automatically updates reports in Sheets, Looker Studio, and even BigQuery. This makes it easier to keep tabs on campaign performance and user behavior across all paid media platforms from one interface.

It also allows you to segment audiences by source and track specific user actions tied to marketing objectives. The no-code approach means you can focus on strategy and insight, not tech maintenance. For tracking full-funnel performance and staying agile with budget decisions, Dataslayer has definitely helped simplify our workflow.

I use Whatagraph for reporting and tracking marketing KPIs. It's a game-changer, With Whatagraph, I can easily monitor audience insights, results from all paid media platforms, and user behavior based on source and action. The automated reports and dashboards save me so much time, and the visualizations make it easy to understand complex data.

DAXRM is a leading digital marketing platform that offers a powerful, all-in-one dashboard to help you track and optimize your marketing performance across channels. With seamless integrations to Google Ads, Google Analytics, Google Search Console, Meta Ads, Facebook Pages, and more, DAXRM enables you to:

• Monitor Marketing KPIs in real time
• Gain deep Audience Insights across platforms
• Analyze results from all paid media campaigns in one place
• Track user behavior based on source, actions, and conversion paths

Whether you're managing one campaign or dozens, DAXRM centralizes your data for smarter, faster decisions.

Data studio does all of those things

Supermetrics with data studio and you can report on literally anything.

I've paid so much money on reprinting tools and been on lots of free trials searching.. I always end up back at super+DS.

We do AI metrics and insights but we're not released yet (in 2-3 weeks time we will). Not sure if we cover everything you'd want but check it out and see. links in bio

Our company went full steam with Salesforce. Integration took a while, but it's very detail oriented. Literally do anything you want.

Data studio is really best for me