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How to Use Data Analytics to Improve Marketing Performance

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Quality Assurance for Marketing using databases and SQL
r/analytics • 1
For those in marketing analytics: what tools do you use for your job/career?
r/analytics • 2
I want to get into marketing analytics. I have an year of experience as a B2B marketer but I like working with consumer data more. Is anyone here who got into marketing analytics? What skills do you have? How did you get into it?
r/marketing • 3
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Using Data Analytics to Improve Marketing Performance

TL;DR

  • Utilize tools like SQL, PowerBI, and Excel for data management and visualization.
  • Develop skills in statistics and programming for deeper insights.
  • Implement automated processes for efficiency and accuracy.

Tools and Technologies

Data analytics in marketing relies heavily on various tools. SQL is essential for managing and querying databases efficiently [2:10]. PowerBI and Tableau are popular for creating dashboards that provide real-time insights into marketing performance, allowing teams to visualize data across multiple channels without the need for constant manual updates [2:1][2:2]. Excel remains a staple for quick analysis and handling smaller datasets [2:1].

Skills Development

To effectively use data analytics in marketing, developing certain skills is crucial. A foundational understanding of statistics is necessary to interpret data accurately and make informed decisions [3:6]. Programming languages like Python and R can automate repetitive tasks and handle large datasets, which is particularly useful for cleaning and analyzing data [2:9][3:7]. While some argue that marketers only need to interpret data, having technical skills can enhance communication with data science teams and improve overall analytics capabilities [3:4].

Automating Processes

Automation plays a significant role in improving marketing performance through data analytics. By automating data extraction and quality assurance processes using SQL and SSIS packages, teams can ensure data integrity and reduce manual errors [1:7]. Additionally, integrating tools like PowerBI can streamline reporting processes, allowing marketers to focus on strategic decision-making rather than routine data updates [2:2].

Quantifying Marketing Efforts

Effective data analytics allows marketers to quantify their efforts and demonstrate ROI. Tools like ThoughtMetric provide multi-touch attribution and detailed campaign analytics, helping marketers understand which strategies are driving results [4:1]. This capability is essential for communicating the value of marketing activities to stakeholders and making data-driven decisions to optimize campaigns.

Strategic Use of AI and Automation

Incorporating AI tools, such as ChatGPT, can enhance digital marketing strategies by providing tailored prompts for content creation and customer interaction automation [5:1]. These AI-driven frameworks help marketers generate high-quality outputs consistently, improving engagement and conversion rates. The specificity and precision of these tools allow for more effective and efficient marketing operations.

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Source Threads

POST SUMMARY • [1]

Summarize

Quality Assurance for Marketing using databases and SQL

Posted by S00p3rP00p3r · in r/analytics · 1 year ago
3 upvotes on reddit
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ORIGINAL POST

I feel like my company does things weird and want to confirm but also see if anyone does anything similar to me. My team is supposed to mainly focus on marketing metrics reporting. However, a big portion of my job is creating and maintaining quality control/quality assurance reports for our marketing mass communications. Mine mainly focuses on audiences and variable/merge fields in the campaigns and making sure they were pulled properly.

​

The teams pulling this info already manually check this but I am building them a sort of one stop shop that holds the information and runs pass/fail checks. All of the necessary information is stored in our database so I'm using SQL for a lot of the logic and building it into an SSRS report that allows them to fill in parameters to check their specific campaigns.

Does anyone else do something like this? If so, how did you build your tool. I feel like there has to be a more efficient way to do what I'm trying to do but I'm just not experienced enough to know what that is or where to look.

7 replies
N
N0R5E · 1 year ago

What do you mean "pulled properly", is this an ETL pipeline or a copy-paste process?

If you have tests written in SQL to validate these campaigns I'd just schedule it to run after new data is received and alert people when something fails. Seems like wasted time to have a team "checking" their campaigns when the test already knows if something is wrong.

1 upvotes on reddit
S00p3rP00p3r · OP · 1 year ago

Also this is for checking their work before passing it on to be used with the campaigns

1 upvotes on reddit
N
N0R5E · 1 year ago

Ah, this is an operational analysis running as these campaigns are being developed. Maybe speed up the tests by kicking them off as soon as new campaign data is saved to the database. And if the tests could be displayed in the campaign tool itself instead of SSRS this whole process would be seamless. Maybe store the results in a new object linked to the campaign. No idea if this is possible with the tools you have, but I would reframe this from a "separate report" to a "process improvement".

2 upvotes on reddit
S00p3rP00p3r · OP · 1 year ago

“Pulled properly” probably wasn’t the best way to word it. Some of the checks include: making sure the proper merge fields were included and don’t include white space or invalid characters, making sure certain things aren’t hardcoded, making sure their logic isn’t using stagnant tables that just haven’t been depreciated yet. As well as other checks that the data is following specific processes that we have put in place and meets specific criteria. The merge fields would show being incorrect in a test but the point there is to correct the issue before testing so we don’t delay communications.

1 upvotes on reddit
A
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1 upvotes on reddit
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Character-Education3 · 1 year ago

If your running sql server and already using ssrs it isn't much of a leap to write ssis packages to extract data. You could schedule it to run nightly or however often to update data warehouses. Integrate with powerBI for dashboards. Ssis is a better tool for doing transformations and qa checks than SSRS. It's basically visual SQL. You can integrate vba or c# scripts, you can use python scripts if you like extra steps.

Ssrs is great for pulling reports but to do anything complex the queries can get very complex pretty fast. In SSIS you can write a lot of simple queries and it is a little easier to maintain.

It gets some hate, but that is because influencers and tech bros can't get cloud sponsors for talking up Microsoft's on prem tools. It's not the best tool but you can get a ton of work done with it if need be.

If that's the ecosystem you live in currently it's not a bad option. If you guys use a cloud based solution and have data engineers the WTH man?

1 upvotes on reddit
A
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1 upvotes on reddit
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r/analytics • [2]

Summarize

For those in marketing analytics: what tools do you use for your job/career?

Posted by Lustrigia · in r/analytics · 3 years ago

Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.

The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.

However, my only experience with analytics is business analytics, as I am completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.

While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.

Thank you!

47 upvotes on reddit
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[deleted] · 3 years ago

My previous role was marketing analytics. The tools I used the most were:

  • Excel

You can do a lot of cleaning, aggregating, calculations, visualizations in Excel. Especially if your data isn’t huge (under a million rows).

  • PowerBI (or Tableau would be good)

Once I started syncing/uploading data into PowerBI and creating self-service dashboards … my team was so happy. Instead of updating 70-slide PowerPoints every week, I just appended updated data in PowerBI and they could view it in the dashboard I already built. We could view data across all channels in one spot.

  • A/B testing

Specifically we used Adobe Target, but knowing the statistics of hypothesis testing is good. Also how to come up with a good hypothesis statement and pick the right key metrics is important.

  • Web, social media, email, search analytics platforms

We used Adobe Analytics for web, Sprinkr for social media, SalesForce for email, and Google for search. This is going to vary by company though. But knowing how to find the data you need and either build a dashboard within the platform or export the data to analyze elsewhere (Excel, PowerBI) is necessary.

  • other …

My job didn’t require SQL, but knowing SQL is important for a lot of jobs since that’s the only way to get your data.

Additionally, my boss and I started using Python and R to work more efficiently. You can write code to automate stuff that you do manually in Excel or elsewhere, especially stuff you have to do over and over. So while it’s not always necessary to know Python or R to get a job, it can allow you to be a lot of effective.

33 upvotes on reddit
Ambitious_Reply9078 · 12 days ago

Similar to my setup. Excel is good for quick analysis and PowerBI makes dashboards way easier than constantly updating slide decks. A/B testing and understanding stats is important and then all the channel analytics platforms like web, social, email, search etc are just part of the daily grind. SQL comes in handy to grab data quickly, and Python/R can save a ton of time on repetitive tasks.

Honestly, once you get the hang of combining these tools, a lot of the manual work just disappears. You could even layer in other tools later to automate certain parts.

1 upvotes on reddit
roondanger · 3 years ago

My job has me generating reports from data sheets every week. An addon for Google Sheets runs a script that generates the report from the rows/columns. Is Python/R used for the same purposes, or would that be more for the cleaning part? Because it would be awesome to get the cleaning automated too.

2 upvotes on reddit
[deleted] · 3 years ago

Probably. Python and R can read in CSV files and I think can also read in files via links to Google spreadsheets. And then your code can do whatever from the file.

2 upvotes on reddit
C
clocks212 · 3 years ago

I've been in digital marketing since 2008, and marketing analytics for the past 6 years. I use a lot of excel and SQL and a little bit of powerbi.

9 upvotes on reddit
Lustrigia · OP · 3 years ago

Can I ask how you made the transition from digital marketing to marketing analytics, and looking back what you’d recommend to someone currently trying to do the same thing?

5 upvotes on reddit
I
isaythingslike · 3 years ago

I moved from social to digital then business analytics. It's a transferrable skill. Being able to understand what you're looking at and the implications you can transfer the how of manipulating data to many scenarios not just advertising/marketing.

3 upvotes on reddit
C
clocks212 · 3 years ago

Find analytics projects you can participate in, or better yet own. Maybe that means becoming a subject matter expert in a specific topic/tool (like Google Analytics), and talk to your boss about your desire to move into analytics. That's pretty much what I did until I was assigned as the analyst on one of our agency's accounts.

7 upvotes on reddit
lacynical · 3 years ago

Tools can be learnt easily. It is important to understand what is being done and why it is being done that way and don’t be afraid to challenge status quo if you feel it can be done in a better way.

5 upvotes on reddit
R
r0ck13r4c00n · 3 years ago

SQL is a key language for BI and analytics. I’m not sure what I would do without it.

It’s not super fun to learn, but it IS super fun to use.

5 upvotes on reddit
[deleted] · 3 years ago

Total comp (base + annual bonus) ranged from $80k - $88k over three years. This was a few years ago in a MCOL city in the US and was based on ~10 years working in non-quantitative marketing roles.

2 upvotes on reddit
[deleted] · 3 years ago

lmao hmu if you have any questions g

1 upvotes on reddit
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r/marketing • [3]

Summarize

I want to get into marketing analytics. I have an year of experience as a B2B marketer but I like working with consumer data more. Is anyone here who got into marketing analytics? What skills do you have? How did you get into it?

Posted by Kpopaddiction · in r/marketing · 5 years ago

Is programming knowledge necessary? Do I need to learn Statistics?

6 upvotes on reddit
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7 replies
S
sneakiesneakers · 5 years ago

I just got out of marketing analytics, so I can speak to it. I mostly had basic math skills, Excel/dashboards/data viz, and a willingness to learn.

I got into it by applying for a role at an agency, who is probably more likely to take a chance on an unproven candidate. While there, I learned what marketing KPIs were, how to build a measurement plan, social listening, and most importantly - how to explain analytics to a non-analytics person in a way that made them care about it.

Once I moved in-house, I developed more technical proficiencies like Google Analytics, SQL, media attribution, etc. Finally, I decided I didn't want to be a technical analyst and went back to school for marketing, the opposite of your path!

7 upvotes on reddit
K
Kpopaddiction · OP · 5 years ago

Thanks for your reply! I heard from a seasoned marketing professional that as a marketer, you only need to learn to interpret data, not learn programming or stats. What are your views for that?

4 upvotes on reddit
S
sneakiesneakers · 5 years ago

I think data-savvy marketers are making good choices - people increasingly look for data proficiency in hiring marketers. Having a working knowledge of programming or statistics could help in that it'll help you communicate better with a data science team, but that sort of implies you're at the kind of company with a data science team to start. Definitely more of a nice to have than basic data interpretation and visualization, which is increasingly becoming a must.

3 upvotes on reddit
[deleted] · 5 years ago

From what I know, coding and statistics are both necessary abilities to carry out marketing analytics.

I'm taking advanced statistics classes at school and I'm also planning on learning Phyton, though I don't know what else should I start learning before actually going to grad school for analytics as a field.

1 upvotes on reddit
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foetusofexcellence · 5 years ago

Python and stats is probably a good foundation. I imagine you'll end up being taught R at grad school if you're studying stats which is useful too.

1 upvotes on reddit
mememesopony · 5 years ago

As a PPC specialist I just use Excel for analysis in my day to day, but I rarely am analyzing data with more than 500k rows.

Our analytics team primarily uses Tableau so I don't think there's a ton of Python or R that goes into it.

That being said, this will greatly vary based on the agency you're at.

2 upvotes on reddit
F
foetusofexcellence · 5 years ago

> Do I need to learn Statistics?

Yes.

1 upvotes on reddit
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r/u_JeyRow08 • [4]

Summarize

Real Ways to Quantify Your Marketing Efforts (That Actually Work)

Posted by JeyRow08 · in r/u_JeyRow08 · 1 month ago

Marketing should never feel like throwing spaghetti at the wall and hoping something sticks. Yet for many businesses, especially in B2B, that’s exactly what it becomes. Campaigns are launched, emails sent, ads go live—and then the big question: "Is this even working?"

If you’ve ever struggled to explain marketing ROI in a way that doesn’t sound like buzzwords and wishful thinking, you’re not alone. The pressure is real. Executives want numbers. Sales teams want leads. And marketers? We just want proof our efforts are making a difference.

Let’s talk about how to quantify marketing efforts in a way that’s practical, clear, and actually useful.

First Things First: What Are You Trying to Measure?

Before anything else, you need to define what success looks like for your campaigns. Different goals require different metrics. Measuring brand awareness isn’t the same as tracking lead generation or conversion rates. Be honest about your objective. You can’t measure everything—so measure what matters.

Here’s a breakdown of common goals and the metrics that make sense for each:

|| || |Goal|Metric to Track| |Brand Awareness|Impressions, Reach, Direct Traffic, Social Engagement| |Lead Generation|Form Fills, CTA Clicks, Landing Page Conversions| |Sales Enablement|MQLs, SQLs, Pipeline Revenue, Close Rates| |Customer Retention|Repeat Purchases, Churn Rate, NPS| |Website Performance|Bounce Rate, Time on Site, Page Views|

Use KPIs That Tie Directly to Revenue

The biggest mistake many marketers make? Focusing too heavily on vanity metrics. Likes and views are nice, but they don’t pay the bills. If you want to justify your budget—or grow it—you need to tie your efforts to real business outcomes.

A few KPIs that execs actually care about:

  • Customer Acquisition Cost (CAC) – Total marketing spend divided by the number of new customers acquired.
  • Marketing Sourced Revenue – How much revenue can be directly attributed to marketing activities.
  • Lead-to-Customer Rate – The percentage of leads that turn into paying customers.
  • Return on Marketing Investment (ROMI) – (Revenue from marketing – marketing cost) ÷ marketing cost.

If you’re not tracking at least one of these, you’re working blind.

Track the Entire Funnel—Not Just the Finish Line

Many marketers focus too much on bottom-funnel conversions. That’s a problem. People don’t go from seeing an ad to making a purchase instantly—especially in B2B or high-ticket industries.

To quantify marketing efforts properly, you need visibility into the full funnel:

  1. Awareness Stage – How many people are seeing your brand? Where are they coming from?
  2. Interest Stage – Are they engaging with your content? Opening emails? Watching videos?
  3. Consideration Stage – Are they visiting pricing pages or requesting demos?
  4. Decision Stage – What percentage are becoming sales-qualified leads or booking meetings?
  5. Action Stage – Are they converting? What’s the average deal size?

By tracking behavior across every step, you’ll get better insight into what’s working—and what’s not.

Use Tools That Do the Heavy Lifting

Data is only helpful if you can organize and analyze it. The good news: you don’t need to be a data scientist. There are plenty of tools that make this easier.

Here’s a basic stack:

  • Google Analytics: For website behavior, traffic sources, and conversions.
  • Google Tag Manager: Helps track clicks, downloads, and other actions on your site.
  • CRM (like HubSpot or Salesforce): Connect marketing efforts to sales activity and revenue.
  • Marketing Automation (like Mailchimp, ActiveCampaign, or Marketo): Track email campaigns, drip series, lead scoring.
  • Call Tracking Software: If you're running local or PPC campaigns, tools like CallRail help connect phone leads to specific sources.
  • Attribution Platforms (like Ruler Analytics or Triple Whale): For deeper insights into multi-touch attribution across channels.

And if you're using ads, always sync metrics from Google Ads, LinkedIn Ads, or Meta’s ad platform with your analytics.

Attribution Models Matter More Than You Think

One of the most common frustrations in marketing measurement? Not knowing which touchpoint deserves the credit.

Here’s a quick breakdown of attribution models:

  • First Touch: Gives 100% credit to the first interaction (good for awareness tracking).
  • Last Touch: Gives all the credit to the final step before conversion (useful for CRO testing).
  • Linear: Distributes credit equally across all touchpoints (great for multi-channel strategies).
  • Time Decay: Gives more weight to recent interactions (ideal for long sales cycles).
  • U-Shaped or W-Shaped: Hybrid models that prioritize first and last key touches (better for B2B).

The best model depends on your sales cycle, product complexity, and how long it takes people to make a decision.

Don’t Ignore Qualitative Feedback

Numbers are powerful—but they don’t tell the whole story. Some of the most useful insights come from actual conversations:

  • Ask your sales team where leads are saying they heard about you.
  • Survey new customers: What made them decide to buy?
  • Use on-site chat tools to collect questions and pain points.

When you mix hard data with soft feedback, your picture gets a whole lot clearer.

Measure Campaigns, Not Just Channels

Instead of obsessing over channel performance in isolation, focus on how specific campaigns perform. This helps you see what messaging, offers, and creative work best across platforms.

Example: Let’s say you're promoting a new whitepaper. Instead of just tracking Facebook Ads or LinkedIn Ads separately, you’d track the performance of that whitepaper campaign across:

  • Paid social (LinkedIn, Meta)
  • Email newsletter
  • Organic search traffic to the landing page
  • Influencer or partner shares
  • Direct downloads from QR codes (e.g., from trade shows)

That approach gives you better clarity and makes future planning more effective.

Set a Benchmark—Then Improve It

You can’t improve what you can’t measure. Once your key metrics are tracked, the next step is to establish a baseline and aim to beat it.

  • What's your current cost-per-lead?
  • How long is your average sales cycle?
  • What's the conversion rate from email click to form fill?

Once you have a solid baseline, marketing becomes a game of optimization—not guessing.

Final Thoughts: Proving Value = Job Security

Quantifying your marketing efforts isn’t just about showing off results. It’s about proving your value to the business. When you can speak the language of revenue, pipeline, and growth, you’re no longer just “the marketing person.” You’re a growth partner.

It’s not always easy. But it’s absolutely worth it.

So stop guessing. Start tracking. And take control of your marketing story.

TL;DR

  • Define clear goals before choosing metrics.
  • Track the full customer journey, not just conversions.
  • Focus on KPIs that connect to revenue.
  • Use the right tools for tracking and attribution.
  • Don’t underestimate feedback from real people.
  • Analyze campaigns holistically, not channel by channel.
  • Set benchmarks and iterate based on real performance.

Quantifying your marketing efforts takes discipline, but it’s how good marketers become great.

If you're already doing some of this, what’s working best for you? If you’re struggling, where are you stuck? Let’s share real strategies!

2 upvotes on reddit
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ThoughtMetric · 1 month ago

Full transparency, I am on the ThoughtMetric team.

Another attribution tool to consider is ThoughtMetric. It has the same core functionality as Triple Whale (Multi-touch attribution, campaign, creative, customer and product analytics, as well as CAPI). It easy very easy to use and set up!

1 upvotes on reddit
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r/promptingmagic • [5]

Summarize

The Ultimate ChatGPT Marketing Playbook: 40 Awesome Digital Marketing Prompts That Actually Convert - SEO, Content Marketing, PPC, Analytics, Marketing Automation and Campaigns

Posted by Beginning-Willow-801 · in r/promptingmagic · 10 days ago
post image

TLDR Summary:

40 hyper-optimized ChatGPT prompts that cover every aspect of digital marketing - from content strategy to conversion optimization. Each prompt includes specific variables, context parameters, and output formats that deliver agency-level results.

The Ultimate ChatGPT Marketing Playbook: 40 Battle-Tested Prompts That Actually Convert

Listen up, marketers.

These aren't your generic "write me a blog post" prompts. These are precision-engineered, variable-rich frameworks that output marketing gold every single time. These can be used on ChatGPT, Claude or Gemini. The key to getting great results for these is to attach the right inputs, attachments and context about your company, products, and campaigns to the prompts below. The more specific you are the better results you will get.

It makes sense to test these prompts across the three major LLMs and compare outputs
Gemini has the largest context window for large outputs
Claude can generate spreadsheets and presentations
ChatGPT and Claude give some of the best writing

Why these prompts hit different:

  • Each includes specific context parameters for maximum relevance
  • Built-in quality checks and optimization layers
  • Structured outputs that plug directly into your workflow
  • Tested across B2B, B2C, SaaS, and e-commerce

Let's dive in.

🎯 CONTENT MARKETING STRATEGY (5 Prompts)

1. Content Calendar Architect

"You are a strategic content planner. Create a 90-day content calendar for [company] in the [industry] space. Target audience: [demographics, psychographics, pain points]. Business goals: [specific metrics]. Include: content pillars (4-6 themes), posting frequency per channel, content formats mix (60% educational, 25% promotional, 15% engagement), topic clusters with semantic SEO keywords, repurposing matrix showing how each piece transforms across platforms, and performance KPIs for each content type. Format as a table with columns: Date, Topic, Format, Channel, Keywords, CTA, Success Metric."

2. Topic Authority Builder

"Analyze the [niche] market and identify 20 underserved topic opportunities where [company] can establish thought leadership. For each topic provide: search volume data estimates, competition level (1-10), content gap analysis, unique angle we can own, supporting subtopics (minimum 5), expert sources to reference, and potential partnership/collaboration opportunities. Prioritize by impact/effort ratio and create a 6-month authority building roadmap."

3. Pillar Content Blueprint

"Design a comprehensive 10,000-word pillar page for [topic] targeting [audience]. Structure: compelling hook (3 variations), executive summary with key takeaways, 15-20 H2 sections with detailed subsections, original data points or industry insights, 10 actionable templates/frameworks readers can implement, internal linking strategy (minimum 20 contextual links), FAQ section addressing top 15 questions, and 5 content upgrades for lead generation. Include meta description, title variations for A/B testing, and social media promotional snippets."

4. Content Repurposing Engine

"Take this [content piece/URL] and create a repurposing strategy that generates 20 unique assets. Break down into: 5 short-form social posts with native formatting, 3 email newsletter sections, 2 video script outlines (60-second and 5-minute versions), 1 podcast talking points document, 1 infographic data story, 5 LinkedIn carousel slides, 10 Twitter/X thread components, 3 YouTube Shorts hooks, and 1 comprehensive slide deck. Maintain core message while optimizing each for platform-specific engagement patterns."

5. Engagement Optimizer

"Audit this content: [paste content or URL]. Provide enhancement recommendations across 10 dimensions: headline power score (1-100) with 5 alternatives, opening hook effectiveness with rewrites, storytelling elements to add, data/statistics to include, visual content suggestions, interactive elements, readability score optimization, emotional triggers analysis, CTA placement and copy variants, and SEO optimization opportunities. Output specific before/after examples for each dimension."

📱 SOCIAL MEDIA MARKETING (5 Prompts)

6. Viral Content Formula

"Create 10 social media posts for [platform] about [topic] optimized for maximum organic reach. Each post must include: attention-grabbing hook (first 7 words), story arc or value proposition, specific data point or surprising fact, emotional trigger (curiosity/fear/desire/belonging), clear visual description or actual visual prompt, engagement mechanism (question/poll/challenge), strategic hashtag mix (3 niche, 3 medium, 2 broad), optimal posting time based on audience, and 3 comment response templates to boost engagement. Format for easy copy/paste with character counts."

7. Community Growth Hacker

"Develop a 30-day community building campaign for [brand] on [platform]. Include: daily engagement tasks (comment, share, create), influencer outreach templates (5 variations), UGC campaign framework with incentive structure, community guidelines and moderation playbook, crisis management protocols, ambassador program structure, engagement pods strategy (ethical approach), content themes that spark discussion, live event/AMA calendar, and metrics dashboard tracking community health indicators. Provide week-by-week implementation timeline."

8. Platform-Specific Optimizer

"Optimize our [platform] presence for [goal: awareness/engagement/conversion]. Analyze current performance gaps and provide: profile optimization checklist (bio, links, keywords), content mix ratio for algorithm favorability, posting schedule based on audience activity, hashtag research with 50 categorized options, competitor analysis of top 5 accounts, content templates for 10 post types, engagement tactics specific to platform culture, paid promotion strategy with budget allocation, influencer collaboration opportunities, and monthly performance benchmarks to hit."

9. Social Commerce Converter

"Design a social selling funnel for [product/service] on [platform]. Map out: awareness stage content (5 concepts), consideration stage content (5 concepts), decision stage content with social proof, shoppable post templates with psychological triggers, limited-time offer frameworks, customer testimonial formats, influencer partnership structure for sales, retargeting content for cart abandoners, post-purchase advocacy content, and ROI tracking methodology. Include actual copy examples and visual directions."

10. Trend Hijacker Pro

"Monitor and capitalize on trending topics for [brand] in [industry]. Create: trend identification framework, relevance scoring matrix (brand fit 1-10), rapid response content templates (5 formats), trend-jacking guidelines and boundaries, real-time marketing calendar, meme adaptation templates, viral moment preparation kit, legal/PR consideration checklist, performance prediction model, and post-trend analysis framework. Provide 5 current trend opportunities with execution plans."

🔍 SEO & WEB TRAFFIC (5 Prompts)

11. Keyword Domination Strategy

"Conduct deep keyword research for [website/niche]. Identify: 50 primary keywords with search volume and difficulty scores, 200 long-tail variations with buyer intent indicators, 30 question-based keywords for featured snippets, 20 'People Also Ask' opportunities, 15 voice search optimized phrases, competitor keyword gaps (analyze top 5 competitors), seasonal keyword opportunities with timing, local SEO keywords if applicable, semantic keyword clusters for topical authority, and negative keywords to avoid. Create 6-month ranking roadmap with content priorities."

12. Technical SEO Audit Commander

"Perform comprehensive technical SEO audit for [website]. Check: site speed optimization opportunities (Core Web Vitals), mobile responsiveness issues, crawlability and indexation problems, XML sitemap optimization, robots.txt configuration, schema markup implementation gaps, internal linking structure analysis, broken links and redirect chains, duplicate content issues, canonical tag problems, image optimization needs, SSL and security factors, and international SEO considerations. Provide prioritized fix list with implementation guides."

13. Link Building Machine

"Create link building campaign for [website] in [industry]. Develop: 30 high-authority target sites with outreach templates, 10 linkable asset ideas with production briefs, HARO response templates for 5 categories, guest posting opportunities with pitch templates, broken link building prospects, resource page targets, partnership and collaboration angles, digital PR story angles, infographic distribution strategy, and competitor backlink replication opportunities. Include outreach email sequences and follow-up schedules."

14. Content Gap Assassin

"Analyze content gaps for [website] versus top 3 competitors. Identify: missing topic clusters, underserved search queries, thin content improvement opportunities, FAQ and Q&A gaps, video content opportunities, tool and calculator ideas, template and resource gaps, case study angles not covered, geographic content gaps, and user intent mismatches. Create content production calendar addressing top 20 gaps with keyword targets and success metrics."

15. Featured Snippet Hunter

"Optimize [website/content] for featured snippet domination. Target: paragraph snippets (20 opportunities), list snippets (15 opportunities), table snippets (10 opportunities), video snippets strategy, 'People Also Ask' box optimization, knowledge panel optimization, FAQ schema implementation, How-to schema opportunities, definition box targeting, and comparison snippet formats. Provide exact content formatting, word counts, and HTML structure for each snippet type."

✉️ EMAIL MARKETING (5 Prompts)

16. Welcome Series Architect

"Design a 7-email welcome series for [brand] targeting [customer segment]. Email 1: Brand story and value proposition with 3 subject line variants. Email 2: Social proof and success stories with segmentation triggers. Email 3: Educational content establishing expertise with content upgrades. Email 4: Product/service deep dive with interactive elements. Email 5: Exclusive offer with urgency mechanisms. Email 6: User-generated content and community invitation. Email 7: Feedback request and preference center. Include A/B test variables, timing sequences, and performance benchmarks for each email."

17. Re-engagement Resurrection

"Create win-back campaign for dormant email subscribers of [company]. Develop: segmentation strategy for inactive periods (30/60/90/180 days), re-engagement email series (4 emails per segment), subject lines optimized for opens (10 variants to test), personalization variables beyond just name, incentive escalation strategy, content preference survey, sunset policy for non-responders, list hygiene protocols, and success metrics for campaign evaluation. Include emotional triggers and value reminders specific to each inactivity period."

18. Segmentation Scientist

"Build advanced email segmentation strategy for [business] with [list size] subscribers. Create: demographic segments with personas, behavioral segments based on engagement patterns, purchase history segments with RFM analysis, content preference segments, lifecycle stage segments, geographic and timezone segments, device and email client segments, lead scoring model, dynamic content rules for each segment, and automated workflow triggers. Provide campaign ideas tailored to each segment with expected performance metrics."

19. Newsletter Money Machine

"Transform [company] newsletter into revenue driver. Design: content structure balancing value and promotion (70/20/10 rule), monetization opportunities without sacrificing trust, sponsored content integration guidelines, affiliate marketing implementation, product placement strategies, exclusive offer frameworks, cross-sell and upsell sequences, advertiser media kit template, subscriber growth tactics, and retention optimization strategies. Include 12-month revenue projection model with growth scenarios."

20. A/B Testing Laboratory

"Create comprehensive A/B testing framework for [company] email program. Test: subject line formulas (15 variants), preview text optimization, sender name variations, send time experiments, design layouts (3 templates), CTA button variations (copy, color, placement), personalization depth levels, image vs. text ratios, email length optimization, and urgency/scarcity tactics. Provide testing calendar, sample size calculator, statistical significance thresholds, and results documentation template."

💰 PPC ADVERTISING (5 Prompts)

21. Google Ads Dominator

"Build Google Ads campaign for [product/service] with [budget]. Create: campaign structure with ad groups, 50 keyword variations with match types, 20 negative keywords to exclude, 10 responsive search ads with multiple headlines/descriptions, 5 ad extensions (sitelink, callout, structured snippet, call, location), audience targeting parameters, bidding strategy recommendations, landing page optimization checklist, quality score improvement tactics, and day-parting schedule. Include competitive analysis and budget allocation across campaigns."

22. Facebook Ads Alchemist

"Design Facebook/Meta ads funnel for [business] targeting [audience]. Develop: campaign objectives for each funnel stage, detailed audience personas with targeting parameters, creative briefs for 10 ad variations (image, video, carousel), copy frameworks emphasizing different psychological triggers, custom audience strategies (lookalike, retargeting, exclusions), placement optimization across Meta properties, budget distribution using campaign budget optimization, pixel event tracking setup, iOS 14.5+ workarounds, and performance benchmarks by industry."

23. LinkedIn Ads B2B Sniper

"Create LinkedIn advertising strategy for [B2B company] targeting [job titles/industries]. Build: account-based marketing campaign structure, matched audiences using company lists, job title and seniority targeting matrix, content formats for each funnel stage (sponsored content, message ads, video), thought leadership ad templates, lead generation form optimization, conversation ad sequences, retargeting strategies for different engagement levels, integration with CRM for lead scoring, and ROI calculation model including pipeline attribution."

24. Shopping Ads Optimizer

"Optimize shopping campaigns for [e-commerce store] with [product catalog size]. Structure: campaign architecture by product category/margin, feed optimization checklist (titles, descriptions, images), bidding strategies for different product types, negative keyword sculpting, custom label strategies for segmentation, promotion extensions setup, competitive pricing intelligence, seasonal adjustment calendar, cross-selling campaign structure, and performance max campaign integration. Include automation rules and scripts for optimization."

25. Retargeting Revenue Machine

"Build retargeting ecosystem for [website] across all platforms. Create: audience segments based on behavior (viewers, cart abandoners, purchasers), dynamic product ads setup, sequential messaging strategy, cross-platform retargeting (Google, Facebook, LinkedIn), email retargeting integration, frequency capping rules, creative refresh schedule, offer escalation timeline, exclusion audiences to prevent fatigue, and attribution model for measuring impact. Provide platform-specific setup guides and budget recommendations."

📊 ANALYTICS & REPORTING (5 Prompts)

26. KPI Dashboard Architect

"Design comprehensive marketing dashboard for [company] tracking [goals]. Include: North Star metric definition, leading and lagging indicators, channel-specific metrics (organic, paid, social, email), conversion funnel visualization, cohort analysis setup, attribution modeling recommendations, custom dimensions and metrics, automated alerting thresholds, competitive benchmarking metrics, and ROI/ROAS calculations. Provide Google Analytics 4 setup guide, Data Studio template, and Excel/Sheets backup dashboard."

27. Attribution Decoder

"Solve attribution challenges for [business] with [customer journey complexity]. Develop: multi-touch attribution model comparison, channel interaction analysis, conversion path mapping, assisted conversion evaluation, time lag analysis, device cross-tracking setup, offline conversion tracking, view-through attribution for display/video, incrementality testing framework, and marketing mix modeling basics. Create attribution reporting template with channel contribution calculations."

28. Conversion Forensics Expert

"Analyze conversion rate for [website/funnel] and identify optimization opportunities. Examine: funnel visualization with drop-off points, user behavior flow analysis, device and browser performance, page speed impact on conversions, form analytics and abandonment, checkout process friction points, pricing page optimization, trust signal effectiveness, mobile experience gaps, and A/B test prioritization matrix. Provide 30-day CRO roadmap with expected lift calculations."

29. Competitor Intelligence System

"Build competitor monitoring framework for [company] tracking [top 5 competitors]. Monitor: traffic and ranking changes, content publishing frequency and topics, social media engagement rates, ad creative and copy changes, email marketing frequency and offers, new product or feature launches, pricing changes and promotions, partnership announcements, technology stack changes, and customer sentiment shifts. Create automated reporting system with alert triggers."

30. ROI Proof Generator

"Create marketing ROI reporting for [stakeholder type] showing [time period] performance. Include: executive summary with key wins, channel-by-channel ROI breakdown, customer acquisition cost trends, lifetime value calculations, marketing-influenced pipeline, brand lift measurement proxies, cost per acquisition by segment, marketing efficiency ratio, contribution margin analysis, and future performance projections. Design visual storytelling flow with data narratives that connect marketing to business outcomes."

🤖 MARKETING AUTOMATION (5 Prompts)

31. Lead Nurture Architect

"Design multi-touch lead nurturing system for [business] with [sales cycle length]. Create: lead scoring model with behavioral and demographic factors, progressive profiling strategy, content mapping to buyer journey stages, automated workflow triggers and branches, sales handoff criteria and SLA, re-engagement loops for stalled leads, lead recycling protocols, personalization token strategy, multi-channel orchestration (email, SMS, ads), and performance optimization framework. Include Marketo/HubSpot/Pardot implementation guide."

32. Behavioral Trigger Matrix

"Build behavioral automation for [platform/tool] based on user actions. Map: website behavior triggers (page visits, time on site, scroll depth), email engagement triggers (opens, clicks, forwards), purchase behavior triggers (cart, browse, buy), content consumption triggers (downloads, video views), social engagement triggers, milestone and date-based triggers, lead score threshold triggers, integration triggers from other tools, abandoned action recovery sequences, and trigger conflict resolution rules. Provide workflow diagrams and timing recommendations."

33. Chatbot Conversation Architect

"Create intelligent chatbot flows for [website/platform] serving [use cases]. Design: welcome message variations by traffic source, qualification question trees, intent recognition patterns, FAQ handling with 20 common questions, lead capture mechanisms, appointment booking flows, product recommendation logic, support ticket creation, human handoff triggers, and conversation recovery for abandoned chats. Include personality guidelines, error handling, and performance metrics to track."

34. Lifecycle Marketing Machine

"Develop lifecycle marketing automation for [SaaS/subscription business]. Build: onboarding sequence for new users (14-day flow), activation triggers and milestones, feature adoption campaigns, usage-based messaging triggers, upgrade and expansion campaigns, renewal and retention sequences, win-back campaigns for churned users, advocacy and referral programs, NPS/feedback automation, and customer health score automation. Map all touchpoints with message frequency governance."

35. Dynamic Content Engine

"Implement dynamic content strategy for [company] across all channels. Create: personalization variables inventory, content variation matrix by segment, dynamic email template system, website personalization rules, ad creative versioning system, landing page variation logic, product recommendation algorithms, geo-targeted content rules, time-based content scheduling, and testing framework for personalization impact. Include privacy compliance and fallback content strategies."

🎯 CONVERSION RATE OPTIMIZATION (5 Prompts)

36. Landing Page Optimizer

"Optimize landing page for [offer/product] targeting [audience]. Analyze: headline testing matrix (10 variants), value proposition clarity and hierarchy, social proof placement and types, form field optimization, CTA button psychology (copy, color, size, placement), page speed optimization checklist, mobile responsiveness audit, trust signals and security badges, urgency and scarcity implementation, and exit-intent strategies. Provide A/B test roadmap with statistical significance calculator."

37. Checkout Flow Surgeon

"Redesign checkout process for [e-commerce site] to minimize abandonment. Optimize: checkout steps and progress indicators, form field reduction strategies, guest checkout implementation, payment option optimization, shipping calculator placement, security and trust messaging, error handling and validation, save cart functionality, cross-sell/upsell opportunities, and post-purchase experience. Include abandonment recovery email sequences and remarketing strategies."

38. Pricing Page Psychologist

"Design high-converting pricing page for [product/service]. Structure: pricing table layout with visual hierarchy, feature comparison matrix, psychological pricing strategies, anchor pricing implementation, social proof integration, FAQ section addressing objections, money-back guarantee messaging, urgency triggers for decision-making, calculator or ROI tools, and plan recommendation algorithm. Provide copy templates emphasizing value over cost."

39. Social Proof Amplifier

"Maximize social proof impact for [website/product]. Implement: testimonial collection system, case study templates, review aggregation strategy, influencer endorsement display, media mentions and logos, user-generated content integration, real-time activity notifications, trust badges and certifications, customer success metrics, and community size indicators. Create placement strategy for maximum conversion impact with A/B testing framework."

40. Mobile Conversion Maximizer

"Optimize mobile experience for [website/app] conversions. Address: thumb-friendly navigation design, mobile-first form optimization, click-to-call implementation, mobile payment options, app download prompts, AMP or PWA implementation, mobile-specific offers, location-based features, offline functionality, and cross-device journey continuity. Include mobile-specific A/B tests and analytics setup for mobile behavior tracking."

PRO TIPS FOR MAXIMUM IMPACT

  1. Variable Customization: Replace all bracketed variables with your specific details. The more specific, the better the output.
  2. Chain Prompting: Use outputs from one prompt as inputs for another. Example: Use keyword research output for content creation.
  3. Version Control: Save successful outputs and create prompt templates for recurring tasks.
  4. Testing Protocol: Always generate 3-5 variations and test performance before scaling.
  5. Human Touch: These prompts generate foundations. Add your brand voice, industry expertise, and creative flair.

Marketing isn't about working harder. It's about building systems that compound.

These prompts aren't just time-savers. They're force multipliers.

Your competition is already using AI. The question is: are you using it better?

Start with 5 prompts. Master them. Then add 5 more.

You don't have to cut and paste all these prompts - you can add them to your personal prompt library on Prompt Magic with just one click for free. Get great prompts like the ones is this post at PromptMagic.dev

You can easily create your own personal prompt library, customize prompts and organize all your prompts into folders (collections) on Prompt Magic 

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Beginning-Willow-801 · OP · 10 days ago

https://preview.redd.it/gqlowkt5ueqf1.png?width=1024&format=png&auto=webp&s=e751339160d80b5c2c9d30e63deb5f0c1ece9998

1 upvotes on reddit
Beginning-Willow-801 · OP · 10 days ago

https://preview.redd.it/qpac0lb8ueqf1.png?width=1326&format=png&auto=webp&s=4218037bd34fa56fbda12601a8d5aa228798353f

1 upvotes on reddit
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South-Opening-9720 · 8 days ago

This is an absolute goldmine! 🔥 I've been struggling with creating consistent, high-quality prompts that actually deliver results rather than generic fluff.

The behavioral trigger matrix (#32) particularly caught my attention - I've been working on automating customer interactions and realized how crucial it is to map out every possible user action and response. Recently implemented something similar when building chatbot flows, and the difference in engagement was night and day.

What I love about these prompts is the specificity. Too many "AI marketing guides" give you basic templates, but these include actual variables, context parameters, and measurable outputs. The conversion forensics expert prompt (#28) is going straight into my optimization toolkit.

One thing I'd add - when implementing these automation workflows, having a solid chatbot foundation makes a huge difference. I've found Chat Data particularly useful for this since it integrates seamlessly with existing marketing stacks and provides the real-time analytics needed to optimize these automated sequences. The ability to escalate to human agents when the automation hits its limits has been a game-changer.

Thanks for putting this together - definitely bookmarking this for my team. The chain prompting tip is brilliant too!

2 upvotes on reddit
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r/statistics • [6]

Summarize

Learning data analysis to make better business decisions and improve my job efficiency

Posted by ashveck11 · in r/statistics · 6 years ago

Hi everyone,

One of the major feedback that I have received after talking to my manager was that I am not good in data analysis. They feel I am not someone who understands data, asks correct questions based on it, and basically takes decision-based on data, do analysis on raw data points etc. The whole organization is very data-driven, you are required to do your own analysis from raw data sets.

I also feel I have not been great in this aspect, and I really want to improve.

I have tried to go through the posts on Reddit and most of them deal with learning pro level things. I really don't know where to start so that I can achieve the above things and become better.

​

Any help or guidance would be really appreciated.

​

8 upvotes on reddit
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HyDreVv · 6 years ago

What is your background besides mathematics and what industry do you work in? This will affect what things are important and what things aren’t.

The best way to build intuition is to examine other studies or projects and look at the results of the decisions based on those studies.

To start, try shadowing coworkers through there analysis and decision making process. Also, try to find business case studies to review to help as well.

Lastly, become familiar with your business, what things are important? Figure this out at the idea level first. For example, Amazon finds customer satisfaction very important for there success. How might they measure that?

This will give you a better intuition for the questions you need to ask and how to perform analysis behind them.

Hope that helps!

1 upvotes on reddit
ashveck11 · OP · 6 years ago

I am an engineer. I have a maths background. The major problem I face is how do I look at data and interpret it correctly quickly. I am able to think of some basic use cases around what to analyze.

But overall I want to take this skill to the top level, and I have only self-improvement option.

1 upvotes on reddit
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Ataru074 · 6 years ago

For starters you could tell us more about your background and what kind of data you deal with.

3 upvotes on reddit
ashveck11 · OP · 6 years ago

I am an engineer. I have a maths background. The major problem I face is how do I look at data and interpret it correctly quickly. I am able to think of some basic use cases around what to analyze.

But overall I want to take this skill to the top level, and I have only self-improvement option.

1 upvotes on reddit
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Ataru074 · 6 years ago

Let's try to get a little deeper here. Can you give us an example or two of the problems that you need to analyze?

1 upvotes on reddit
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El_Commi · 6 years ago

Depends what you are tryin to do.

Coursera has a great introduction to DAta Science course. (Free if you audit it).

ECPR and other similiar training organisations do some great intro to inferential stats courses.

If you really struggle with data, then self-teaching is likely to be very difficult. Find a part-time/distance learning course and work through it. MAybe your company will pay for them?

2 upvotes on reddit
ashveck11 · OP · 6 years ago

I am ok to pay but want to really polish myself on this part.

But why you think self learning would not be possible.

1 upvotes on reddit
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El_Commi · 6 years ago

Its nit that it isnt possible. It's just that having an experienced hand direct your learning makes it a lot easier. They can answer questions and help. And also give you next steps.

Secondly. Some people might disagree with me on this. But working with data isnt just about applying techniques and moving on it's about restructuring your way of thinking about the world. It's a method yea. But it's also an epistemology. Working with data is more than interpreting a regression. Its about understanding the logic, what it tells you about the world and what it doesn't. It's about asking the right kind of questions and thinking very differently from other researchers. Ingrained scepticism takes time to master and tbh it's the area most of my students struggle with.

They can read a regression but ask them beyond the surface level results or avenues for exploration and they csnt. But that's ok it takes time and practise. And it's a hell of a lot easier if you work directly with someone on it. My own phd supervisor has been amazing (shout out to Chris if you are here!)

2 upvotes on reddit
begbiebyr · 1 year ago

this page goes deep in the data-driven decision-making for businesses rabbit hole, and you may found some valuable insights about this topic; to be honest I've never actually worked with a business that made decisions based on analytics work, like ever

1 upvotes on reddit
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r/PPC • [7]

Summarize

If anything I've learned in marketing is that nobody knows anything except the algorithm - Another Performance Max post

Posted by Caligula_88 · in r/PPC · 3 years ago

I’ve been working with the new automated goal-based campaign named “performance Max” since now 2-3 months and I would love to hear your feedback or experience on this campaign because so far, I’m not impressed.

A little context here: I’m working for a company who own multiples health clinic across the US and Canada. Sometime it can get a little tricky because we manage the marketing for 7 different brand that give the exact same services. So it’s very important to manage the different account to avoid artificially increasing the CPC since we bid on the same keyword in the same market with different brand that we own. Plus, it’s very important not to bid on the other brand by using negative keyword to avoid bidding on the brand of our other clinic. For our entire clinic and market we spend multiples millions by years only on Google Ads.

In May, our google representant never stop asking us to try the Performance Max insisting that it will only bid on keyword we’ll not qualified for the auction (no cannibalisation). We put a lot of money to try it out across our different brand and market (because we could afford to try it) and we let them run for 3 months with constant monitorization.

Here is my personal observation:

At first, the results were amazing. A global cost per acquisition 50% lower than what we normally have for the non-branded keyword. But I was a little sceptical because I was very confident in my global structure, optimization and strategies and there is NO way I’d missed that so hard. After looking at the few data available, I found out that

  • 90% of our conversions came from branded keyword
    • Our impression share for all of our branded keyword was 98-99%.

So, we’ve asked to add negative keyword associated to our brand to Google. Immediately, our cost/conv sky rocket and the number of conversion drop near to 800%

  • We found out that the rest of the conversions were from competing on our other brands.
    • Around 6% of the others conversion were made by bidding on our other brand. The result was a drastic increase of the CPC for our others brand because performance max increased artificially the cost for our other brand.
    • The other 4% was conversion from our High Value Keyword that we already put a lot of effort manually on them.
  • Overall, all medium/source compile, we have no significant gain in conversion for the 3 months we were running performance max

Personal thought:

It might be anecdotic, but my impression is that Google use Performance Max to fill their other product (mail, display, etc.).

First: The lack of transparency is just unbelievable. It is very difficult, near impossible, to know where your money goes and you cannot make simple thing like adding negative keyword without asking directly to Google.

Second: If you have the experience and/or resources to understand the historical data from your Google account, you normally know what give you conversion and build your strategy to max out these keywords, I don’t know what Performance Max can add to yours campaigns except maybe a synergies with other product such as mail, youtube, display, etc.

Third: Even if Google said that there is no cannibalisation, I have some doubt about it, but it’s difficult to prove and I might be wrong on this.

Finally: Like mentioned, this is only my personal observation and maybe you have different results, but for me Performance Max is just another tool push by Google to have more control. I was not impressed at all and will definitively not recommend it. Each time I see this kind of new tool where Google push the AI and algorithm performance, I cannot stop thinking about the scene from Barry: “I guess I was wrong… If anything I've learned is nobody knows anything except the algorithm.”

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LadyJadexo · 3 years ago

Hey!

Have a read of this: http://www.honchosearch.com/blog/paid-media/how-to-reduce-pmax-wastage/

We found by using campaigns without assets you could reduce wastage by up to 30%.

Let me know what you think!

1 upvotes on reddit
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benilla · 3 years ago

100% Google is making Performance Max to sell inventory they cannot otherwise sell. I've stuck with search/display/discovery because performance max is trash UNLESS you're e-commerce and get your branded keywords added as a negative keyword. That is the only situation I've seen P-max work well

31 upvotes on reddit
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n0rthernlights · 3 years ago

Even then I don’t trust the results. I’ve seen video display remarketing campaigns claim a ton of conversions that should be reported as view through instead, knowing that’s a part of PMax has me worried.

7 upvotes on reddit
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benilla · 3 years ago

I wonder if you changed conversion time from 30 days default to like 7, if you'd see the view throughs plummet

3 upvotes on reddit
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Martwaza · 3 years ago

Why should I add my branded keywordd as negative words?

1 upvotes on reddit
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benilla · 3 years ago

Because branded keywords (usually) will lead to an 1st place organic result for free. You're paying for an ad that goes on top of your organic listing, which makes no sense unless you have a LOT of competitors that are trying to bid on your brand.

6 upvotes on reddit
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pasyie · 3 years ago

I think Ill never try this only because my google rep asked us to try it and after reading this Ill just stay on good old normal campaign types

7 upvotes on reddit
ndetro · 3 years ago

If your Google rep asks you to try it, stay way.

2 upvotes on reddit
Final-Assistant179 · 3 years ago

12/10 dont recommend - screwed up all 3 of my ad accounts and now I am paying the price for it

2 upvotes on reddit
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roasppc-dot-com · 3 years ago

Performance Max 100% without a doubt over-attributes revenue from videos. It counts view-through as real conversions. Easy way to check? Look at your 'Conv. Value' column in Google Ads and compare it to your 'Revenue' column in Google Analytics. Be prepared to be blown away.

19 upvotes on reddit
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mountaineeringlife · 3 years ago

How were you able to see which keywords actually converted. PMax shared that data now?

1 upvotes on reddit
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r/SEO • [8]

Summarize

How to forecast SEO performance?

Posted by Awesome22_44 · in r/SEO · 2 years ago

My client is asking a forecast and a timeline of the traffic he wil get over a two year period in the form of a forecast.

How do i go about this? How are you guys making forecasts and projections about SEO?

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likeacharm · 2 years ago

Hi,

I use the below-described method and it has been working really well for me because I am, generally, able to predict very closely the outcomes.

I explain first how the guesswork works, and what data it relies on, and generally explain that it's IMO as informed prediction as it can be.

FYI this is not my own method, I learned that from one course (will try to find the name) and adjusted it to my "worldview".

The way that I get the projections is very simple:

- get the search volumes of the keywords from AHREFS/SemRush
- get CTR from the search console

That way you get an informed prediction of what can be expected if you keep the existing level with new posts/pages/whatever.

Now you have minimum or middle expectations for the website performance.

If it's an eCommerce website, you can guess the revenue created by adding an average order value into the mix, but you have to understand the keyword intent (...)

Also, getting the roughly expected revenue helps you create a pricing structure for the service...

Now I'm getting off the rails... so let me add one last piece of info and I'm done (:

So let's say that the current CTR is 1% for existing pages:
- You make a projection for 0.5% CTR (as a slower option)
- You make a projection for 1.5% CTR (as a more aggressive option)

Now you have a fairly informed prediction based on the top industry tools on what's the projection for the future.

The above is if you already have the content created, keywords picked etc.

If you start the project from scratch, then you want to find a website in the same niche as your client, and look at the:

- timeline of achievement
- number of content pieces
- number of backlinks (and their strength)

So now you can report back to the business owner that in order to achieve a goal, you need to:

- X amount of time to work on the SEO
- Y amount of content pieces of a certain word count, targeting Z amount of monthly searches converting at a certain percentage
- Type and number of backlinks to achieve the desired (based on that you decide on resources you need to spend on building backlinks)

NOTE: I'm sure some of the SEOs will find holes in this, and probably they would be right. This is just a summary... I would need a lot of space to explain exactly how I do it.

I hope you can use this as an inspiration, reverse engineer it in your own example (so you can see if you get the correct numbers) or do it with the twist.

1 upvotes on reddit
PMMeYourHousePlants · 1 year ago

This was a year ago but I just wanted you to know you made my job a hell of a lot easier today. Thanks!

1 upvotes on reddit
munir_235 · 2 years ago

It is possible if you have plan for 6 months of on page SEO, off page SEO, black hat and white hat. Then you can forecast. If you don't have plan for input then on the basis of previous result you can forecast

1 upvotes on reddit
NextVeterinarian1825 · 2 years ago

I believe, nobody can predict the results in advance. It's important to set realistic expectations with your client and emphasize the dynamic nature of SEO.

You can do research on their competitors, pull out past 2-3 years data, see how their key words performed, and see how the trend is moving in their industry. Based on the past data, I guess you can give him the assurance that you can assume 20–30% success in getting traffic, leads or whatever their goal is. But there couldn't be hard commitment.

3 upvotes on reddit
likeacharm · 2 years ago

Agree, but you can wildly guess based on the feeling or you can make a well-informed prediction.

Messi will score 50 goals because I feel so...

Messi will score between 30 and 45 goals based on the strength of the MLS league, the trend in previous seasons, age, number of chances created per game, % of scores from chances created, etc.

Of course, injury can destroy everything, but the prediction was still solid and it made sense.

NOTE: the above is not a jab at your post, opinion, or anything else (please, don't take it that way), but just an example in terms of football.

1 upvotes on reddit
NextVeterinarian1825 · 2 years ago

Got it, but wild guesses won't always help. It's better to be prepared with facts & trends. Thanks for your advice, though.

1 upvotes on reddit
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YourStupidInnit · 2 years ago

":How do i go about this? "

You can't. It's impossible to predict.

Ask him why he wants to see it.

If it is so you can prove yourself, show him historic two year data for a client and show how much you improved conversions from organic traffic.

If it is so he has an idea of what ROI he will get from you, explain that it's impossible to predict because no one knows what google is going to do next.

1 upvotes on reddit
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Awesome22_44 · OP · 2 years ago

Thank you kind Sir For i have been saying the same thins but there's always a business case to be made for everything

1 upvotes on reddit
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YourStupidInnit · 2 years ago

there's always a business case to be made for everything

Not for this. It is impossible.

Well, I guess the business case would be as follows:

  1. Infiltrate Google
  2. Steal their algo code
  3. ?
  4. Profit
1 upvotes on reddit
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kurtteej · 2 years ago

a two year period? just give them a rational number based on past performance. you're just guessing

1 upvotes on reddit
See 10 replies
r/Mastodon • [9]

Summarize

How come people don’t use the IWA for Mastodon on mobile? If they do, how many people use it?

Posted by QuestionDesperate · in r/Mastodon · 13 days ago

On a Mastodon instance, you can go to the site and click “Add to Home Screen” and it gives you a nice integrated web app. How come people don’t use this over mobile apps? It has the full functionality of web, takes up less storage and covers pretty much all disadvantages of apps.

16 upvotes on reddit
10 replies
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10 replies
birnerlimb · 13 days ago

Imma try it

3 upvotes on reddit
birnerlimb · 13 days ago

This feels nice actually

5 upvotes on reddit
QuestionDesperate · OP · 13 days ago

Yeah!

2 upvotes on reddit
K
kloputzer2000 · 13 days ago

That’s more of a general question and not just about Mastodon. The answer is complex:

  • People don’t know about this option
  • OS vendors try to keep it small/unknown (because they don’t earn money with it)
  • People just go straight to the App Store when they look for a new „thing“. They don’t check the website first
13 upvotes on reddit
QuestionDesperate · OP · 13 days ago

Great points, I get what you’re saying

1 upvotes on reddit
D
da_peda · 13 days ago

Using Tusky because:

  • Multiple accounts & the option to do interactions (repost, like, …) with a different account
  • Ability to create scheduled toots (still not available on Web)
  • Drafts
  • Consistent look & feel that's not dependent on whatever the instance admin changes
6 upvotes on reddit
Grenayedoom · 13 days ago

This so much. Drafts and scheduled toots are really important to me - if I could have those in the web app I'd be sorted

2 upvotes on reddit
BOplaid · 13 days ago

For me, it just takes longer to load. And it feels clunkier.

3 upvotes on reddit
N
nan05 · 13 days ago

I like Ivory mostly for one simple reason: It maintains timeline position, including across devices. Due to the 'lack of algorithm' this seems quite advantageous to me: Wherever I am, I can simply pick up scrolling where I left off, always scrolling up.

6 upvotes on reddit
QuestionDesperate · OP · 13 days ago

Fair enough! Just wanted to get some people thoughts

1 upvotes on reddit
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r/AskHistorians • [10]

Summarize

A 900k+ subscriber history YouTuber claims "advanced academic[s]" use primary sources & undergrads use secondary sources | how & to what extent do professional historians use secondary sources?

Posted by Veritas_Certum · in r/AskHistorians · 15 days ago

A large history YouTuber I won't identify, who credits a team of professional historians for the quality control of his content, asserting:

>I have a team behind my production. One is a trained historian, former archaeologist, two years of experience digging in Syria. One is a published author, one is an anthropologist with a post-doctoral degree. One is an Egyptologist PhD.

In his critique of another history YouTuber, this creator makes the following statement (emphasis mine).

>[redacted] is not used to using the sources to make his own contributions to the historical field as any advanced academic does. He's used to repeating what someone else says as undergraduates do.

I have only an undergraduate history degree, but in my experience of reading both scholarly books and journal articles by professional historians, this statement is not an accurate representation of typical practice. From what I have read it seems to me professional historians habitually cite secondary sources, and many of them, for various reasons, such as:

  • A literature review in a journal article or book, idenitfying the status quaestionis or current consensus, and to demonstrate knowledge of prior work in a field
  • Citing significant contributions to a field
  • Interdisciplinary research to assist with the analsyis of aspects of a historical event which are beyond the author's own field of competency
  • Synthesizing the research of others with their own, to make original contributions

I am interested in the comments of professional historians on the assertion I have quoted, and the extent to which professional historians use secondary sources. I find it hard to believe that professional historians only cite primary sources, and I am very skeptical of the implication that contributions to a historical field can only be the product of personal study of primary sources; surely compiling, synthesizing, and cross-examining secondary sources is also a way of contributing significantly to a historical field?

147 upvotes on reddit
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M
Mushgal · 15 days ago

Could you explain the distinction between "repeating" and "synthesizing", please?

7 upvotes on reddit
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flug32 · 14 days ago

"Repeating" would be essentially summarizing other people's work. There can be some good creative contributions even here, because some people are very good at summarizing other people's work or contributions in very clear or insightful ways. And of course, many popularizers are taking material directed at specialists and bringing it to a more general audience. There is definitely an art to this. But still, this person is not developing new ideas, but explaining existing ideas in better or different ways.

"Synthesizing" would be, for example, putting together the information from a number of such sources, but also putting together some new and interesting conclusions or insights that might only come from viewing a good chunk of the field as a whole rather than looking microscopically at each individual research project.

FWIW much the work historians do could be seen very much in this vein. They completely rely on existing sources and in this sense are not creating anything new (though they may be discovering new or obscure or previously unknown documents in some cases). But much of the value of their work comes in the synthesizing of those sources that they do.

For example: What trends or insights or explanations for events and people do you get when you examine in detail every known paper by Thomas Jefferson in chronological order?

Even though you are not bringing any of your own material to the table, per se - it is all Thomas Jefferson's writings - you can still bring a lot of insights to the table that someone would never put together just by looking at any individual source or even just a few of them. The historians might have insights that even Thomas Jefferson himself never had about himself.

That's the sort of thing you can do when you synthesize ideas from a large amount of material - insights from the broad overview.

In similar vein, a person may come to see interesting insights if they are surveying a large chunk of, say, physics or chemistry or mathematics or cosmology or biology or any subfield of anyone of those (virology, analytic geometry, physics of star formation), or whatever.

16 upvotes on reddit
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Veritas_Certum · OP · 14 days ago

Thank you for the detailed comment, especially from your own experience.

2 upvotes on reddit
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itsallfolklore · 15 days ago

Happy to be of service!

4 upvotes on reddit
D
DocShoveller · 15 days ago

The distinction essentially ignores the field of historiography.

17 upvotes on reddit
E
ethanjf99 · 15 days ago

how does it? Take some field of history: Jennifer is an expert in, say, the influence of the Roman Empire on Western culture (random; obviously that’s a titanic subject): her primary sources are period documents, artwork etc. Her secondary sources are works by other historians. Christine is a historiographer; she focuses on the changing ways historians have tackled the problems of dealing with the legacy of Rome. her secondary sources are other historiographical accounts on the topic.

So Jennifer might assign, say, an excerpt from Gibbon’s Decline and Fall as a secondary source for her undergrads (admittedly a dated one but whatever for the purposes of the example) in her course The Legacy of Rome in 18th-19th Europe. Christine might assign the exact same excerpt as a primary source to her students in her historiography course on changing historical approaches to the classics over the last 300 years.

42 upvotes on reddit
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isaac92 · 15 days ago

How so?

13 upvotes on reddit
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temudschinn · 14 days ago

Thanks for the correction - and for further prove that historians really do need secondary sources to understand the context of their primary sources, as this context might be a bit more complicated than appearant at first glance!

2 upvotes on reddit
Unique_Brilliant2243 · 14 days ago

How do we know the bundesbrief wasn’t written on 13th century paper using 13th century ink (?) in the 18th century?

1 upvotes on reddit
B
Bentresh · 14 days ago

> Academics obviously use secondary sources very heavily; and undergraduates sometimes use primary sources, for that matter.

On this note, I think it is more helpful to think of sources as existing along a continuum rather than a strict primary/secondary dichotomy.

u/Veritas_Certum's Youtube channel seems to deal with ancient history, for instance, and any translation of a text from, say, Akkadian or Egyptian is already one step removed from the source material, as translations are filtered through the translator's understanding of the language and culture. Any ancient historian who wishes to work with primary sources should learn the relevant ancient languages, not least because many texts remain unpublished (e.g. thousands of ostraca from Deir el-Medina in Egypt).

I've encountered some careless mistakes from scholars who rely on texts in translation. For example, I recently read an article in which the author was discussing diplomacy and confused a Levantine city with a person, as the English translation of the Amarna letters they used did not distinguish between people and places. If you look at the cuneiform, the determinatives for a man (𒁹) and city (𒌷) make it clear whether a proper noun is a personal name or a city name.

Other (mis)translations can be more problematic. The Akkadian word ḫarimtu is often translated as "prostitute," for example, but there is in fact little reason to do so, as I discussed briefly here. This has had an outsized impact on interpretations of women's agency and economic activities in Mesopotamia in secondary literature.

79 upvotes on reddit
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itsallfolklore · 14 days ago

A "buff" in my dialect means someone who is an amateur enthusiast. Sorry if that term is not shared universally.

9 upvotes on reddit
V
Veritas_Certum · OP · 14 days ago

Thank you, this was a very helpful comment, especially due to the example you provided.

8 upvotes on reddit
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