Where can I find case studies related to marketing? brands and campaigns related.

Imagine you have to choose a restaurant for your family dinner this weekend. After spending hours digging through multiple options, it boils down to the two – One that you prefer, the other which is a bestseller among the customers.

Now, you are the one going out to eat, so what matters the most is the one that suits you well. Meanwhile, the other restaurant has been voted bestseller for a reason and should be considered. If you find yourself troubled at the thought of making the choice, don’t worry, you are not alone. Businesses these days have been facing the same dilemma.

In the initial years of business operations, marketing was the product of the instincts and gut feelings of the people behind it. However, today marketers turn to the most reliable source of information: Customer data. Data-driven marketers use customer data to predict their needs and desires. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI

Marketing departments in all companies have made strides in reducing the importance of ‘trusting your gut’ while making decisions. Today, we have more data than ever before to make informed decisions. The ability to analyse data, understand segmentation, and decipher the highest probability of success from user tests has been of key importance in the marketing industry. However, this will require brands to update their modelling—from pulling in the new lot of data to retraining algorithms.

Today’s customers are sceptical about the generic marketing messages they receive. One study revealed 74% of customers felt frustrated by receiving generic content from brands. Many of the respondents won’t consider an offer unless a brand personalises it to their previous interactions with them.

Personalisation of campaigns has led to targeting well-defined marketing segments, getting new customers and has also helped to improvise their marketing strategies over time.

With due importance to another school of thought, before the 20th century, marketers relied mostly on trial and error. The people who were the best at making these decisions by listening to their gut built the most successful businesses. Steve Jobs is one of the astute marketers of all time. Jobs bet on his understanding of what the general public needed: simplicity.

Don’t give customers more options; make things white and black. While the marketing industry today is new, the human brain is not. So, while data is more efficient than ever, a marketing team will never be complete without people who have a deep understanding of human psychology.

Considering and analysing both the strategies for developing marketing schemes shows that they both have their respective strong points and drawbacks. Data-driven marketing departments can concoct personalised advertisements based on customer data. However, the process of collecting, organising, and analysing so much data requires hefty capital investment. Instincts-driven marketing implies a deep understanding of human psychology and acting upon it. The problem arises that it may not always be coherent and is a subjective matter.

Bottom Line

An ideal marketing strategy can be the one that blends both taking the best out of the two and eliminating their shortcomings. To conduct the correct types of data experiments, having someone who understands customer needs is essential. A wise marketer makes their creative team and data geeks work in close coordination. One without the other will keep playing constant catch up, but the perfect mix of both will be the best recipe for massive growth.

- Saumya Pandey

Hi guys, do you apply a data-driven mindset in the PPC field? If you do, how do you apply it when analyzing data and finding the next steps?

From my perspective, I always use a data-driven approach to identify the root cause of problems when I'm not getting good results from running Facebook ad campaigns. For instance, if I run a conversion ad campaign for 7 days and the ROAS (Return on Ad Spend) is really low, I will download the campaign data and examine whether the Conversion Rate (CR) or Click-Through Rate (CTR) is the main issue, or if the Cost Per Click (CPC) is significantly high.

If the Conversion Rate is low, I will revisit the product page to see if there are any issues that might be affecting the conversion process. For CTR, I will examine the creatives used in the ads to determine if they are engaging and resonating with the target audience.

I’ve been moved into a role that focuses on campaign strategy for a specific segment. I’m used to actually building the programs too, but since I won’t be doing that anymore, I’m not sure what I’m supposed to be doing other than planning and pulling reports. And yes, I have asked for clarification from my boss but still feel like I won’t have a lot to do.

TLDR Summary:

40 hyper-optimized ChatGPT prompts that cover every aspect of digital marketing - from content strategy to conversion optimization. Each prompt includes specific variables, context parameters, and output formats that deliver agency-level results.

The Ultimate ChatGPT Marketing Playbook: 40 Battle-Tested Prompts That Actually Convert

Listen up, marketers.

These aren't your generic "write me a blog post" prompts. These are precision-engineered, variable-rich frameworks that output marketing gold every single time. These can be used on ChatGPT, Claude or Gemini. The key to getting great results for these is to attach the right inputs, attachments and context about your company, products, and campaigns to the prompts below. The more specific you are the better results you will get.

It makes sense to test these prompts across the three major LLMs and compare outputs
Gemini has the largest context window for large outputs
Claude can generate spreadsheets and presentations
ChatGPT and Claude give some of the best writing

Why these prompts hit different:

• Each includes specific context parameters for maximum relevance
• Built-in quality checks and optimization layers
• Structured outputs that plug directly into your workflow
• Tested across B2B, B2C, SaaS, and e-commerce

Let's dive in.

🎯 CONTENT MARKETING STRATEGY (5 Prompts)

1. Content Calendar Architect

"You are a strategic content planner. Create a 90-day content calendar for [company] in the [industry] space. Target audience: [demographics, psychographics, pain points]. Business goals: [specific metrics]. Include: content pillars (4-6 themes), posting frequency per channel, content formats mix (60% educational, 25% promotional, 15% engagement), topic clusters with semantic SEO keywords, repurposing matrix showing how each piece transforms across platforms, and performance KPIs for each content type. Format as a table with columns: Date, Topic, Format, Channel, Keywords, CTA, Success Metric."

2. Topic Authority Builder

"Analyze the [niche] market and identify 20 underserved topic opportunities where [company] can establish thought leadership. For each topic provide: search volume data estimates, competition level (1-10), content gap analysis, unique angle we can own, supporting subtopics (minimum 5), expert sources to reference, and potential partnership/collaboration opportunities. Prioritize by impact/effort ratio and create a 6-month authority building roadmap."

3. Pillar Content Blueprint

"Design a comprehensive 10,000-word pillar page for [topic] targeting [audience]. Structure: compelling hook (3 variations), executive summary with key takeaways, 15-20 H2 sections with detailed subsections, original data points or industry insights, 10 actionable templates/frameworks readers can implement, internal linking strategy (minimum 20 contextual links), FAQ section addressing top 15 questions, and 5 content upgrades for lead generation. Include meta description, title variations for A/B testing, and social media promotional snippets."

4. Content Repurposing Engine

"Take this [content piece/URL] and create a repurposing strategy that generates 20 unique assets. Break down into: 5 short-form social posts with native formatting, 3 email newsletter sections, 2 video script outlines (60-second and 5-minute versions), 1 podcast talking points document, 1 infographic data story, 5 LinkedIn carousel slides, 10 Twitter/X thread components, 3 YouTube Shorts hooks, and 1 comprehensive slide deck. Maintain core message while optimizing each for platform-specific engagement patterns."

5. Engagement Optimizer

"Audit this content: [paste content or URL]. Provide enhancement recommendations across 10 dimensions: headline power score (1-100) with 5 alternatives, opening hook effectiveness with rewrites, storytelling elements to add, data/statistics to include, visual content suggestions, interactive elements, readability score optimization, emotional triggers analysis, CTA placement and copy variants, and SEO optimization opportunities. Output specific before/after examples for each dimension."

📱 SOCIAL MEDIA MARKETING (5 Prompts)

6. Viral Content Formula

"Create 10 social media posts for [platform] about [topic] optimized for maximum organic reach. Each post must include: attention-grabbing hook (first 7 words), story arc or value proposition, specific data point or surprising fact, emotional trigger (curiosity/fear/desire/belonging), clear visual description or actual visual prompt, engagement mechanism (question/poll/challenge), strategic hashtag mix (3 niche, 3 medium, 2 broad), optimal posting time based on audience, and 3 comment response templates to boost engagement. Format for easy copy/paste with character counts."

7. Community Growth Hacker

"Develop a 30-day community building campaign for [brand] on [platform]. Include: daily engagement tasks (comment, share, create), influencer outreach templates (5 variations), UGC campaign framework with incentive structure, community guidelines and moderation playbook, crisis management protocols, ambassador program structure, engagement pods strategy (ethical approach), content themes that spark discussion, live event/AMA calendar, and metrics dashboard tracking community health indicators. Provide week-by-week implementation timeline."

8. Platform-Specific Optimizer

"Optimize our [platform] presence for [goal: awareness/engagement/conversion]. Analyze current performance gaps and provide: profile optimization checklist (bio, links, keywords), content mix ratio for algorithm favorability, posting schedule based on audience activity, hashtag research with 50 categorized options, competitor analysis of top 5 accounts, content templates for 10 post types, engagement tactics specific to platform culture, paid promotion strategy with budget allocation, influencer collaboration opportunities, and monthly performance benchmarks to hit."

9. Social Commerce Converter

"Design a social selling funnel for [product/service] on [platform]. Map out: awareness stage content (5 concepts), consideration stage content (5 concepts), decision stage content with social proof, shoppable post templates with psychological triggers, limited-time offer frameworks, customer testimonial formats, influencer partnership structure for sales, retargeting content for cart abandoners, post-purchase advocacy content, and ROI tracking methodology. Include actual copy examples and visual directions."

10. Trend Hijacker Pro

"Monitor and capitalize on trending topics for [brand] in [industry]. Create: trend identification framework, relevance scoring matrix (brand fit 1-10), rapid response content templates (5 formats), trend-jacking guidelines and boundaries, real-time marketing calendar, meme adaptation templates, viral moment preparation kit, legal/PR consideration checklist, performance prediction model, and post-trend analysis framework. Provide 5 current trend opportunities with execution plans."

🔍 SEO & WEB TRAFFIC (5 Prompts)

11. Keyword Domination Strategy

"Conduct deep keyword research for [website/niche]. Identify: 50 primary keywords with search volume and difficulty scores, 200 long-tail variations with buyer intent indicators, 30 question-based keywords for featured snippets, 20 'People Also Ask' opportunities, 15 voice search optimized phrases, competitor keyword gaps (analyze top 5 competitors), seasonal keyword opportunities with timing, local SEO keywords if applicable, semantic keyword clusters for topical authority, and negative keywords to avoid. Create 6-month ranking roadmap with content priorities."

12. Technical SEO Audit Commander

"Perform comprehensive technical SEO audit for [website]. Check: site speed optimization opportunities (Core Web Vitals), mobile responsiveness issues, crawlability and indexation problems, XML sitemap optimization, robots.txt configuration, schema markup implementation gaps, internal linking structure analysis, broken links and redirect chains, duplicate content issues, canonical tag problems, image optimization needs, SSL and security factors, and international SEO considerations. Provide prioritized fix list with implementation guides."

13. Link Building Machine

"Create link building campaign for [website] in [industry]. Develop: 30 high-authority target sites with outreach templates, 10 linkable asset ideas with production briefs, HARO response templates for 5 categories, guest posting opportunities with pitch templates, broken link building prospects, resource page targets, partnership and collaboration angles, digital PR story angles, infographic distribution strategy, and competitor backlink replication opportunities. Include outreach email sequences and follow-up schedules."

14. Content Gap Assassin

"Analyze content gaps for [website] versus top 3 competitors. Identify: missing topic clusters, underserved search queries, thin content improvement opportunities, FAQ and Q&A gaps, video content opportunities, tool and calculator ideas, template and resource gaps, case study angles not covered, geographic content gaps, and user intent mismatches. Create content production calendar addressing top 20 gaps with keyword targets and success metrics."

15. Featured Snippet Hunter

"Optimize [website/content] for featured snippet domination. Target: paragraph snippets (20 opportunities), list snippets (15 opportunities), table snippets (10 opportunities), video snippets strategy, 'People Also Ask' box optimization, knowledge panel optimization, FAQ schema implementation, How-to schema opportunities, definition box targeting, and comparison snippet formats. Provide exact content formatting, word counts, and HTML structure for each snippet type."

✉️ EMAIL MARKETING (5 Prompts)

16. Welcome Series Architect

"Design a 7-email welcome series for [brand] targeting [customer segment]. Email 1: Brand story and value proposition with 3 subject line variants. Email 2: Social proof and success stories with segmentation triggers. Email 3: Educational content establishing expertise with content upgrades. Email 4: Product/service deep dive with interactive elements. Email 5: Exclusive offer with urgency mechanisms. Email 6: User-generated content and community invitation. Email 7: Feedback request and preference center. Include A/B test variables, timing sequences, and performance benchmarks for each email."

17. Re-engagement Resurrection

"Create win-back campaign for dormant email subscribers of [company]. Develop: segmentation strategy for inactive periods (30/60/90/180 days), re-engagement email series (4 emails per segment), subject lines optimized for opens (10 variants to test), personalization variables beyond just name, incentive escalation strategy, content preference survey, sunset policy for non-responders, list hygiene protocols, and success metrics for campaign evaluation. Include emotional triggers and value reminders specific to each inactivity period."

18. Segmentation Scientist

"Build advanced email segmentation strategy for [business] with [list size] subscribers. Create: demographic segments with personas, behavioral segments based on engagement patterns, purchase history segments with RFM analysis, content preference segments, lifecycle stage segments, geographic and timezone segments, device and email client segments, lead scoring model, dynamic content rules for each segment, and automated workflow triggers. Provide campaign ideas tailored to each segment with expected performance metrics."

19. Newsletter Money Machine

"Transform [company] newsletter into revenue driver. Design: content structure balancing value and promotion (70/20/10 rule), monetization opportunities without sacrificing trust, sponsored content integration guidelines, affiliate marketing implementation, product placement strategies, exclusive offer frameworks, cross-sell and upsell sequences, advertiser media kit template, subscriber growth tactics, and retention optimization strategies. Include 12-month revenue projection model with growth scenarios."

20. A/B Testing Laboratory

"Create comprehensive A/B testing framework for [company] email program. Test: subject line formulas (15 variants), preview text optimization, sender name variations, send time experiments, design layouts (3 templates), CTA button variations (copy, color, placement), personalization depth levels, image vs. text ratios, email length optimization, and urgency/scarcity tactics. Provide testing calendar, sample size calculator, statistical significance thresholds, and results documentation template."

💰 PPC ADVERTISING (5 Prompts)

21. Google Ads Dominator

"Build Google Ads campaign for [product/service] with [budget]. Create: campaign structure with ad groups, 50 keyword variations with match types, 20 negative keywords to exclude, 10 responsive search ads with multiple headlines/descriptions, 5 ad extensions (sitelink, callout, structured snippet, call, location), audience targeting parameters, bidding strategy recommendations, landing page optimization checklist, quality score improvement tactics, and day-parting schedule. Include competitive analysis and budget allocation across campaigns."

22. Facebook Ads Alchemist

"Design Facebook/Meta ads funnel for [business] targeting [audience]. Develop: campaign objectives for each funnel stage, detailed audience personas with targeting parameters, creative briefs for 10 ad variations (image, video, carousel), copy frameworks emphasizing different psychological triggers, custom audience strategies (lookalike, retargeting, exclusions), placement optimization across Meta properties, budget distribution using campaign budget optimization, pixel event tracking setup, iOS 14.5+ workarounds, and performance benchmarks by industry."

23. LinkedIn Ads B2B Sniper

"Create LinkedIn advertising strategy for [B2B company] targeting [job titles/industries]. Build: account-based marketing campaign structure, matched audiences using company lists, job title and seniority targeting matrix, content formats for each funnel stage (sponsored content, message ads, video), thought leadership ad templates, lead generation form optimization, conversation ad sequences, retargeting strategies for different engagement levels, integration with CRM for lead scoring, and ROI calculation model including pipeline attribution."

24. Shopping Ads Optimizer

"Optimize shopping campaigns for [e-commerce store] with [product catalog size]. Structure: campaign architecture by product category/margin, feed optimization checklist (titles, descriptions, images), bidding strategies for different product types, negative keyword sculpting, custom label strategies for segmentation, promotion extensions setup, competitive pricing intelligence, seasonal adjustment calendar, cross-selling campaign structure, and performance max campaign integration. Include automation rules and scripts for optimization."

25. Retargeting Revenue Machine

"Build retargeting ecosystem for [website] across all platforms. Create: audience segments based on behavior (viewers, cart abandoners, purchasers), dynamic product ads setup, sequential messaging strategy, cross-platform retargeting (Google, Facebook, LinkedIn), email retargeting integration, frequency capping rules, creative refresh schedule, offer escalation timeline, exclusion audiences to prevent fatigue, and attribution model for measuring impact. Provide platform-specific setup guides and budget recommendations."

📊 ANALYTICS & REPORTING (5 Prompts)

26. KPI Dashboard Architect

"Design comprehensive marketing dashboard for [company] tracking [goals]. Include: North Star metric definition, leading and lagging indicators, channel-specific metrics (organic, paid, social, email), conversion funnel visualization, cohort analysis setup, attribution modeling recommendations, custom dimensions and metrics, automated alerting thresholds, competitive benchmarking metrics, and ROI/ROAS calculations. Provide Google Analytics 4 setup guide, Data Studio template, and Excel/Sheets backup dashboard."

27. Attribution Decoder

"Solve attribution challenges for [business] with [customer journey complexity]. Develop: multi-touch attribution model comparison, channel interaction analysis, conversion path mapping, assisted conversion evaluation, time lag analysis, device cross-tracking setup, offline conversion tracking, view-through attribution for display/video, incrementality testing framework, and marketing mix modeling basics. Create attribution reporting template with channel contribution calculations."

28. Conversion Forensics Expert

"Analyze conversion rate for [website/funnel] and identify optimization opportunities. Examine: funnel visualization with drop-off points, user behavior flow analysis, device and browser performance, page speed impact on conversions, form analytics and abandonment, checkout process friction points, pricing page optimization, trust signal effectiveness, mobile experience gaps, and A/B test prioritization matrix. Provide 30-day CRO roadmap with expected lift calculations."

29. Competitor Intelligence System

"Build competitor monitoring framework for [company] tracking [top 5 competitors]. Monitor: traffic and ranking changes, content publishing frequency and topics, social media engagement rates, ad creative and copy changes, email marketing frequency and offers, new product or feature launches, pricing changes and promotions, partnership announcements, technology stack changes, and customer sentiment shifts. Create automated reporting system with alert triggers."

30. ROI Proof Generator

"Create marketing ROI reporting for [stakeholder type] showing [time period] performance. Include: executive summary with key wins, channel-by-channel ROI breakdown, customer acquisition cost trends, lifetime value calculations, marketing-influenced pipeline, brand lift measurement proxies, cost per acquisition by segment, marketing efficiency ratio, contribution margin analysis, and future performance projections. Design visual storytelling flow with data narratives that connect marketing to business outcomes."

🤖 MARKETING AUTOMATION (5 Prompts)

31. Lead Nurture Architect

"Design multi-touch lead nurturing system for [business] with [sales cycle length]. Create: lead scoring model with behavioral and demographic factors, progressive profiling strategy, content mapping to buyer journey stages, automated workflow triggers and branches, sales handoff criteria and SLA, re-engagement loops for stalled leads, lead recycling protocols, personalization token strategy, multi-channel orchestration (email, SMS, ads), and performance optimization framework. Include Marketo/HubSpot/Pardot implementation guide."

32. Behavioral Trigger Matrix

"Build behavioral automation for [platform/tool] based on user actions. Map: website behavior triggers (page visits, time on site, scroll depth), email engagement triggers (opens, clicks, forwards), purchase behavior triggers (cart, browse, buy), content consumption triggers (downloads, video views), social engagement triggers, milestone and date-based triggers, lead score threshold triggers, integration triggers from other tools, abandoned action recovery sequences, and trigger conflict resolution rules. Provide workflow diagrams and timing recommendations."

33. Chatbot Conversation Architect

"Create intelligent chatbot flows for [website/platform] serving [use cases]. Design: welcome message variations by traffic source, qualification question trees, intent recognition patterns, FAQ handling with 20 common questions, lead capture mechanisms, appointment booking flows, product recommendation logic, support ticket creation, human handoff triggers, and conversation recovery for abandoned chats. Include personality guidelines, error handling, and performance metrics to track."

34. Lifecycle Marketing Machine

"Develop lifecycle marketing automation for [SaaS/subscription business]. Build: onboarding sequence for new users (14-day flow), activation triggers and milestones, feature adoption campaigns, usage-based messaging triggers, upgrade and expansion campaigns, renewal and retention sequences, win-back campaigns for churned users, advocacy and referral programs, NPS/feedback automation, and customer health score automation. Map all touchpoints with message frequency governance."

35. Dynamic Content Engine

"Implement dynamic content strategy for [company] across all channels. Create: personalization variables inventory, content variation matrix by segment, dynamic email template system, website personalization rules, ad creative versioning system, landing page variation logic, product recommendation algorithms, geo-targeted content rules, time-based content scheduling, and testing framework for personalization impact. Include privacy compliance and fallback content strategies."

🎯 CONVERSION RATE OPTIMIZATION (5 Prompts)

36. Landing Page Optimizer

"Optimize landing page for [offer/product] targeting [audience]. Analyze: headline testing matrix (10 variants), value proposition clarity and hierarchy, social proof placement and types, form field optimization, CTA button psychology (copy, color, size, placement), page speed optimization checklist, mobile responsiveness audit, trust signals and security badges, urgency and scarcity implementation, and exit-intent strategies. Provide A/B test roadmap with statistical significance calculator."

37. Checkout Flow Surgeon

"Redesign checkout process for [e-commerce site] to minimize abandonment. Optimize: checkout steps and progress indicators, form field reduction strategies, guest checkout implementation, payment option optimization, shipping calculator placement, security and trust messaging, error handling and validation, save cart functionality, cross-sell/upsell opportunities, and post-purchase experience. Include abandonment recovery email sequences and remarketing strategies."

38. Pricing Page Psychologist

"Design high-converting pricing page for [product/service]. Structure: pricing table layout with visual hierarchy, feature comparison matrix, psychological pricing strategies, anchor pricing implementation, social proof integration, FAQ section addressing objections, money-back guarantee messaging, urgency triggers for decision-making, calculator or ROI tools, and plan recommendation algorithm. Provide copy templates emphasizing value over cost."

39. Social Proof Amplifier

"Maximize social proof impact for [website/product]. Implement: testimonial collection system, case study templates, review aggregation strategy, influencer endorsement display, media mentions and logos, user-generated content integration, real-time activity notifications, trust badges and certifications, customer success metrics, and community size indicators. Create placement strategy for maximum conversion impact with A/B testing framework."

40. Mobile Conversion Maximizer

"Optimize mobile experience for [website/app] conversions. Address: thumb-friendly navigation design, mobile-first form optimization, click-to-call implementation, mobile payment options, app download prompts, AMP or PWA implementation, mobile-specific offers, location-based features, offline functionality, and cross-device journey continuity. Include mobile-specific A/B tests and analytics setup for mobile behavior tracking."

PRO TIPS FOR MAXIMUM IMPACT

1. Variable Customization: Replace all bracketed variables with your specific details. The more specific, the better the output.
2. Chain Prompting: Use outputs from one prompt as inputs for another. Example: Use keyword research output for content creation.
3. Version Control: Save successful outputs and create prompt templates for recurring tasks.
4. Testing Protocol: Always generate 3-5 variations and test performance before scaling.
5. Human Touch: These prompts generate foundations. Add your brand voice, industry expertise, and creative flair.

Marketing isn't about working harder. It's about building systems that compound.

These prompts aren't just time-savers. They're force multipliers.

Your competition is already using AI. The question is: are you using it better?

Start with 5 prompts. Master them. Then add 5 more.

You don't have to cut and paste all these prompts - you can add them to your personal prompt library on Prompt Magic with just one click for free. Get great prompts like the ones is this post at PromptMagic.dev

You can easily create your own personal prompt library, customize prompts and organize all your prompts into folders (collections) on Prompt Magic 

I get data driven but as an advertisers spending up to $150k/month I'm not seeing the types of conversion paths that would merit the benefits of data driven - starting w/ 1 campaign and converting in another.

I may go back to last click as of Oct 1.

Any thoughts from you PPC'ers?

I'm asking as I'm quite concerned what my CV might look like afterwards.

I'm confident in working with Google Analytics and Google Data Studio, I know how to set up social media campaigns and I've studied a lot of marketing theory, I'm also experienced in developing specific strategies and funnels - but am I ready for focusing on data analysis? and what skills will it actually take?

My new position will require to report and analyze our campaigns performance and look for potential optimizations based on which we will create new campaigns. I ll be responsible for delivering the input. I ll also be responsible for ensuring the quality of data (e.g. by tracking, AB-Testings) and identifying new chances.

The reason I'm hesitating is: the things I mentioned above.. aren't these actually tasks of a performance marketeer or digital marketeer? or isn't this at least what's being expected of you to deliver if you're doing your job right?

I'm wondering if they're trying to sell the stuff others don't like to do (reportings) or don't have the time to do (reportings) as a 'great chance'. Tbh, in the past I did all by myself. I developed and executed campaigns, I've reported them and I delivered strategies based on data. I'm just wondering why anyone else wouldn't follow these steps through and hire someone just to do the unpleasant, dry tasks? my boss told me she needed someone that has a data mindset combined with marketing knowledge, which doesn't seem to be that common. I can't believe this is true as like I said before: it's something I would absolutely expect of a digital marketeer being capable of.. or are my expectations too high