Utilize Advanced Technology for Engagement
One innovative approach to increasing user engagement is leveraging AI-driven tools. These tools, such as Aampe, use context bandit algorithms and reinforcement learning to manage app notifications and messaging more effectively than traditional methods [1:1]. By engaging users even when they are not actively using the app, you can maintain interest and encourage return visits.
First Impressions and Onboarding
The initial impression of your app is crucial. Users often decide whether to continue using an app within milliseconds [1:2]. To make a stellar first impression, ensure that your app's sign-in process is straightforward and showcase key features early on. Effective onboarding should communicate the app's value quickly, leading users to an "aha" moment within the first few minutes
[4:1]
[4:2].
User Feedback and Personalization
Engaging directly with users through interviews, focus groups, or surveys can provide valuable insights into how they use the app and what improvements they desire [3:2]. Personalized notifications that are timely and relevant can also enhance user experience without being intrusive
[1:2]. Understanding the problem your app solves and aligning it with user goals is essential for improving engagement
[3:3].
Feature Optimization and Natural Usage
Instead of overwhelming users with numerous features, focus on one clear win that provides immediate value [4:1]. Features should feel natural and be designed for longer sessions, providing little rewards or moments of satisfaction that encourage continued use
[4]. Avoid complex onboarding tours; instead, guide users to the core functionality quickly.
Community and Social Interaction
For social media apps, creating meaningful interactions is key. While some suggest controversial tactics like inciting emotions [3:5], a more sustainable approach involves fostering genuine community engagement and solving unique problems that other platforms do not address
[3:4]. This creates a sense of belonging and purpose among users, encouraging them to return.
By focusing on these strategies, you can improve user engagement in your app, ensuring that users find value and enjoyment in their experience, leading to higher retention rates.
When it comes to mobile apps the first impression is the last, it only takes milliseconds for a user to decide about your app. Make it stellar. Here is how you can do it: Make sure your app ranking is good Make the sign-in process easier Focus on showcasing the key app features Provide personalised timed notifications. At the end it's all about keeping the users happy, so keep evolving continously and focus on quality.
Skip the traditional/conventional steps of customer lifecycle management and use AI (out-of-the-box infrastructure for context bandit algorithms and reinforcement learning) to manage your app notifications and engagement messaging.
Aampe is a good example of this new kind of infrastructure: https://www.aampe.com/blog/new-ebook-its-about-d-time
Your app users spend far more time outside of your app than inside of it. Figure out how to engage them effectively when they're NOT in your app, and the increase in your in-app user activity will stand out as one of your core pillars of growth.
Mobile app engagement plays a critical role in inspiring mobile app user retention. Without active users, impressive download rates will fail to yield much monetary value. If users are not sticking around, pouring capital into user acquisition will only get you so far. After acquiring users, you must develop mobile app engagement strategies to fuel user activation and retention.
User acquisition is only the beginning. For your user base to grow, it cannot resemble a leaking bucket. Driving user engagement is essential to keeping churn under control and building a solid foundation for your app. While your user acquisition numbers may look impressive from a high level, poor retention can throw the sustainability of your user acquisition strategies into question.
Highly engaged users are the lifeblood of your mobile application. These users are more likely to make in-app purchases and stick around for the long run. At the same time, engaged users can often become advocates for your app. With an army of brand advocates, you can expect to see a steady flow of organic referrals and strong word-of-mouth – which can turbocharge growth.
To know whether a mobile app retention rate is good or bad, you should define retention as it relates to the health of your business. Naturally, the potential consequences of high retention vary depending on your mobile app business model. When it comes to defining a good app user retention rate, you should compare your app to other apps with similar go-to-market strategies.
To increase user engagement with your application, you must develop effective onboarding processes. Fundamentally, these should inspire user activation. The best onboarding processes will give users the resources and information they need to unlock value. When users are able to swiftly unlock value from your app, this will support user activation and lead to retention.
A strong onboarding process is an opportunity for you to reaffirm the value of your application. Even though the mobile app’s value proposition is likely at the forefront of your marketing on the app store, an effective onboarding process will show new users how they can practically use your solution to solve a specific problem or meet a need. In other words, show, don’t tell.
Read more at ShyftUp's article.
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For a while now my app has been getting a good amount of new users, but most of these users only use the app once and for less than 4 minutes. My app is a social media platform which should ideally have a high user engagement, which is why I am quite concerned about this. I have tried giving the app to people in real life and asking them how I would would keep them more engaged with it. Additionally, I have also started having handpicked featured posts being broadcasted to every user through notifications sent every few days, but it doesn't seem to be working.
My questions is whether or not this is normal for apps, and if not what can I do to improve this?
If it helps, you can find my app by searching "Amedeo".
Talk to your users! Invite them to sign up for interviews or focus groups, or send out a survey. Ask them how they use the app now, and what they wish worked differently.
Thanks, I will try doing that
General advice: Engagement and retention aren’t things that users care about. Do you know what problem your app solves and what people think they’re accomplishing by using your app? Are your goals aligned with theirs? The best way of measuring and growing the success of your product is through a lens of what is good for your users and what is good for you/your business.
What problem is your app solving that other social media apps aren’t?
My app isn’t really solving a problem, it is more of a vitamin than a painkiller
You want to increase user engagement on a social media app? Make them angry all the time. Create enemies for them to hate and then feed them stories about how powerful but also weak and stupid they are.
And then ask yourself if the world really needs another fucking social media app.
I agree with you, but i don't think this answer will help OP. The poster is just someone trying to do their job, we can question the work they do - but there's still some way to do it well, and not resort to dark patterns.
It’s not uncommon for apps to have a big drop-off after first use, but it’s definitely something worth digging into - especially for a social platform where engagement is key
We ran into a similar issue and found that traditional metrics weren’t enough to explain the why behind the behavior. What helped was using a tool like UXCam to observe real user sessions. Being able to actually see how users interacted with the app - what screens they abandoned, where they hesitated, or what confused them - gave us insights we completely missed with just analytics
Sometimes a small UX issue or unclear onboarding flow can be enough to lose people in those first few minutes. Understanding that behavior visually made a big difference for us
I’ve noticed that downloads are only half the story, real growth comes from retention.
From what I’ve seen, the difference between someone who uses an app once and someone who becomes a long-term user often comes down to:
Curious to hear: what strategies have worked for you to keep users engaged and coming back?
Most apps fail because they try to show everything at once instead of one clear win.
I'm in the b2b outreach space professionally and our clients with the best retention focus on getting users to complete one meaningful action in the first session, not cramming features down their throat.
Skip the fancy onboarding tours and just get people to the core value fast. Then use push notifications sparingly, like once every few days max.
The apps that stick are the ones that solve an immediate problem, not the ones with the most features.
Totally agree, showing one clear win early is huge. I’ve noticed in my own app that if a user gets to that ‘aha’ moment within the first 2–3 minutes, they’re way more likely to come back.
For me, trimming down onboarding was painful (felt like I was hiding features), but in reality it made retention way better.
Hey everyone hope all of you are doing well, i have launched an app not a while ago... and the process of getting installs is somewhat slow, I'm only focusing on doing organic publicity, so sharing my lik here and there. I do not have that many installs and i get positive feedback on my app, UI / UX. If anyone has any experience i would love to heare how i can grow my app more thank you. It's called Dailies IOS - App Store Android - PlayStore
Beno One could be the answer for u. it automates finding discussions and engaging with users, helping u get more installs organically.
Hey thank you for the suggestion. I will try that and see
It's an AI spam bot promoting scams.
This comment has been made by a shitty company abusing reddit into a vast ad campaign using bots.
They're promoting scams and other dubious businesses.
Do not ever listen to their advice !
Maybe not have it behind a paywall so people can actually see what the app is about and try the app. Why would I recommend an app to someone when they cannot test it before being bombarded with paywall premium subscription.
Not to mention that the app has no flow, I drugged to figure out how to log a goal.
Hey, thank you for the suggestion regarding the pay wall it is not a hard paywall, and all features are accessible to the users, I have added a guide page for each feature..perhaps i should include how to interact with elements in the app
When designing a user interface you want the user to be able to navigate and use your app without needing a guide, be this using a modal that guides them through the process or a well thought out application where stuff makes sense without much guesswork because users don’t want to have to read an instruction manual/guide to use an app.
You might want to check out this tool: https://rbot.dev/. It helps share your app with the right audience on Reddit. Just set up a campaign, and it does the rest. It's on a waitlist, so sign up if you're interested. (I'm definitely a bot)
Nice nice, i hope you the best
Thank you
Quick context overview, seems like a lot of workplaces have suddenly switched gears and started pushing strict office day policies, mine included. Keeping up with it all has been a bit of a pain, so I did what any sane person would and I made an app that tracks your office days and even predicts how many you need to show up for to stay on track, especially if you’ve got holidays planned.
So the app I made hasn’t been getting many downloads so I’m starting to think it may be to do with the screenshots I’m using to advertise it in the App Store. Was wondering my if anyone had any tips or comments on improvements I could make to batter convert users?
Or maybe any comments from the actual app screenshots on things I could do to better improve the UI in general. I got one comment that the app icon looks to similar to bolt 🤣. Any other feedback would be highly appreciated!
First off, love the clean green design, it definitely stands out. If you’re worried about screenshot conversions, here are a few pointers we see work well:
If you want to experiment fast, you could try out our tool AppScreens to create multiple versions without having to re-design everything from scratch. But even if you do it manually, these basics can really boost conversions. Good luck, and let us know if you need any more pointers!
How can AMC apps get more engagement in the world of Groww, Coin, Indmoney, Upstox, etc.
I am working at an AMC and we are trying to uplift the digital business done through our app including new investors on-boarding, user experience upgrade, etc.
What can we do so that you would invest on our official MF app instead of the above options?
Give feedback and we promise to take it live on our app. List down pain points, features to add, what should we do, how can we improve, what do you exactly need, etc.
Investap is pretty good. I have faced a few issues while logging in though. The interface did lag a bit on a couple of occasions. Overall it's one of the better AMC apps imo.
Make UI simple and fast less marketting of new NFOs specially at top banner Make Easy unit buying / sip registration Partner with bank to make less payment redirection
If you ask me, I wouldn't go with any 3rd party apps like Groww. Iam not comfortable with them having my data. Also, I do not want to be at their mercy thinking about their potential to make changes in the future.
That said, SBI MF Investap is really nice. I like the interface and the functionalities. I would be glad if each fund shows the latest asset allocation, portfolio breakup instead of making us go to portfolio disclosure. doc. Also, the tax implications while trying to redeem will be helpful. Whatever is present in the app right now, isn't of that much help.
Nowadays, I use myCAMS as I have folio with more than 1 AMC and it helps to keep track of my portfolio across AMCs.
Also how about presenting comprehensive data due the funds like rolling returns which will help in investors making more informed decisions.I know it may not be ideal thinking from business angle, but try to be different.
This really helps. Thanks buddy.
Iam a Product Manager myself. 😀
It would be nice to have a DoD change in PnL displayed somewhere...
Like not just sending a welcome email and hoping they stick around, but actually nudging them at the right time, in the right way, so they keep coming back.
Is it time-based onboarding emails? Behavior-triggered nudges? In-app tips? Human support chat? Or something less obvious, like when you ask for feedback, or how you surface value early?
And how do you avoid annoying users without going radio silent?
Trying to understand what really moves the needle in turning trial users into engaged ones, not just activated, but actually hooked. What have you seen work?
What’s worked for me is combining behavior-based nudges with tools that push users to actually take action.
The key I’ve seen is not overloading users, but making sure every touch feels like progress.
We focus on helping them achieve the next milestone in the journey. If they create an account but don't confirm, we focus on getting them to confirm. If they confirm but don't create a survey, we focus on how to help them create a survey, etc. Once they are fully using the platform they become engaged naturally and tend to stay. We found people get busy and distracted and helping them along the way with targeted message helps convert here at SurveyStance.
If you're interested in behavior-driven nudges, definitely try an in-app user engagement tool instead of doing every tooltip and pop-up manually.
I just built a tool called StageFlux and am looking for early users, as I found all other tools on the market seriously overpriced.
I would love to collaborate with you on creating your user engagement flows in your product.
( You would also receive a free account naturally :) )
I’m down to try StageFlux if it lets us trigger nudges off real-time events without wiring yet another JS SDK. Last month we hacked together a Mixpanel -> Segment -> in-app banner pipeline; it worked, but maintaining the branching logic is a pain and load times suffer. A WYSIWYG flow builder with versioning would save us hours, especially if you expose a simple webhook so product can test copy without pinging dev. I've used Intercom for behavioral emails, Pendo for tooltip sequencing, but Pulse for Reddit is what I rely on for catching user sentiment in the wild. If StageFlux can cover those gaps, count me in.
That’s great news 🙂 sent you a message to connect
I have seen SaaS teams spend months on pricing work, only to get blindsided by a competitor’s quiet tweak that changes the conversation overnight. And with what I have seen the easiest win is setting up a simple “set and forget” system to monitor key competitor pages. Even basic page change alerts can flag silent updates before customers do. When we started using Thrivestack to keep track of our clients' competitors. I did realise it is not about obsessing over them but just staying informed enough so we are never caught off guard. Moral of the story was a little proactive monitoring can save weeks of reactive scrambling later.
from my experience, what really works is timing and relevance over frequency. a few things that helped me:
the trick is not overdoing it. one well-timed nudge beats a dozen irrelevant messages. users notice when it actually helps them instead of just marketing noise
Hello Everyone,
I have built this app over last 3 months. It lets users block any apps on their phones to be productive.
Most of the impressions are in app marketing from my other apps.
I have attached a screenshot of analytics of the app and also a screenshots of all my app metadata screenshots ( swipe right )
I released the app a month ago, but I don't see that many subscribers. I have kept the app very simple and strictly only collecting data through Mixpanel on basic analytics.
I don't know what I am doing wrong, should I add more onboarding process or should I add more features ? ( I kept it easy to use as it's a zero bullshit app )
I had hopes that this will give me a decent revenue stream 😔 Please help, Thanking You 🙏🏻
You can download it here : https://apps.apple.com/app/stop-scrolling-social-media/id6449493645
A critical question is whether users see unique value versus what iOS already provides for free. Highlight exactly what your app can do (like full app blocking until users want access) and why that’s better than default options. If conversion is low, refining messaging around this unique benefit and showing use-cases on your paywall or screenshots can help boost subscriptions.
Thank you for your feedback, I will do A/B testing for Product Pages soon .
One question I have for you is that iOS already allows users to easily block apps based on time limits what is your app providing that makes it different or worth a subscription to use a simple feature?
With apple you can set total number of hours or minutes it should be used for, then the block triggers for the whole day. This app lets you block the app completely till you want it to be unlocked.
Also most users aren’t aware of screen time ( ignorance is bliss maybe )
They hunt for apps, hence the app
How did you access app usage? App blocking is possible, im also developer but i couldn't access app usage time
Screen Time Access API and Entitlement
Yes i tried screentime api. Blocking app is ok i can do it. But i couldn't access app usage. They are looking confusing. Is there any source, documents etc? I tried to find video, article but no source
I don’t know if these would help convert sales, but here are a couple things I noticed (USA):
Thank You Kyle for the feedback. We have made the changes and the update is approved and live. 🙏🏼
Thank You Kyle . I will do those changes and update the build . 🙏🏼
Commenting to reply later.
Getting more app reviews is one of the most effective ways to boost app visibility and conversions. Reviews directly impact how both the App Store and Google Play rank apps, and they strongly influence user trust. But the challenge is figuring out how to increase app reviews without resorting to spammy or intrusive tactics.
Here are some proven strategies that work:
Timing matters. Don’t ask for feedback right after a user opens the app or while they’re in the middle of something. Instead, trigger the prompt when users are likely to feel positive, for example, after completing a task, winning a level, or unlocking a feature.
Both iOS and Android offer in-app review APIs. These let users leave a rating or review without leaving the app. Reducing friction = higher review conversion rates.
Not every user is a good candidate for reviews. Target your most active or satisfied users. These are the ones most likely to leave positive feedback.
You can encourage users to share feedback through indirect rewards, like unlocking new content or giving early access to features. Just avoid offering rewards in exchange for positive reviews, since this violates store guidelines.
Replying to reviews shows you care, and it can even influence users to update a negative review after their issue is fixed. It also signals to potential users that the app team is engaged.
Use reviews to identify bugs, feature requests, or usability issues. Closing the feedback loop helps improve the app and leads to more positive reviews in the long run.
→ Curious to dive deeper? We broke down these strategies (and more) in our guide on how to get more app reviews.
We’d love to hear from you:
— The AppTweak Team
Great breakdown! For timing, I've found asking right after users complete their first successful action works best - like after they finish setting up their profile or complete a tutorial.
In app prompts definitely convert better than redirecting to the store. We also tried a "soft ask" first - just asking if they're enjoying the app, then only showing the review prompt if they say yes.
One thing that surprised me was how much responding to reviews helped - even just a simple "thanks" seemed to encourage more people to leave feedback.
Do you recommend "soft ask" or not?
definitely recommend.
Great tips! I’ve found timing is everything—asking right after a win or milestone gets the best response. Also, in-app review prompts boost ease and conversions. Engaging active users and genuinely replying to reviews build trust and often turn negatives into positives.
how to improve app user engagement
Key Considerations for Improving App User Engagement
Onboarding Experience: Create a smooth and intuitive onboarding process to help users understand the app's features and benefits quickly. Use tutorials or guided tours to enhance user familiarity.
Push Notifications: Utilize personalized push notifications to remind users of important updates, new features, or relevant content. Ensure notifications are timely and valuable to avoid overwhelming users.
In-App Messaging: Implement in-app messaging to communicate directly with users, providing tips, updates, or support while they are using the app.
Gamification: Introduce gamification elements such as rewards, badges, or leaderboards to motivate users and encourage regular interaction with the app.
User Feedback: Regularly solicit feedback through surveys or in-app prompts to understand user needs and preferences. Use this feedback to make improvements and show users that their opinions matter.
Content Updates: Keep content fresh and relevant by regularly updating it. This could include new features, articles, or seasonal promotions that encourage users to return.
Community Building: Foster a sense of community by integrating social features, such as forums or chat options, where users can interact and share experiences.
Personalization: Use data analytics to personalize the user experience based on individual preferences and behavior, making the app more relevant to each user.
Recommendation: Focus on a combination of onboarding improvements and personalized communication strategies. A well-designed onboarding process can significantly reduce churn, while tailored notifications can keep users engaged over time. Regularly analyze user behavior to refine your approach and ensure that your strategies are effective.
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