there's actually a lot of stores based on korean fashion! the clothes there are of good/okay quality and pretty cheap. you can't exactly find it in common, fancy malls where all stores are known and branded, but more on the less-known ones. it's like the middle of a fancy mall (and leaning more towards it) and walmart/thrift stores. some stores are also named after korean dramas like "full house 2" and such.

There’s a show called Omniscent Interfering View in Korea (about managers and celebrities) and one of the episodes highlighted a stylist and his comedian colleague Yang Se Hyung. The stylist revealed there are many companies throughout Seoul dedicated to this for only stylists and celebrities. They lend out the clothes, make a record of it like who wore it, for what event, reserve the clothes, etc. I thought it was interesting. Also many are freelance stylists. I just learned one of IU’s main stylist is a freelancer and not part of her company which was shocking to me.

They have stylists on their team. It's the stylists job to find cool pieces and designer items.

The Gucci and Kai collaboration, especially that bear sweater here

Lesserafim for Golden Disc awards...here

Whatever Seonghwa wore in this

Rei in Accendio mcountdown

This Particular Nmixx Soñar outfit

That one red and black tight long sleeve shirt Jisung wears during dominate

r/kpopuncensored is a better sub to post this question in. at least we'll be able to add pics.

Dior Stage Outfits worn by BTS

They are being used because of their fandoms. Combine that with the effect that SK has the biggest consumers of luxury brands out of everyone in the world. And you have a pretty obvious market

The article didn't mention Giselle but she actually did REALLY well during fashion week in October! Her impact is ranked at #8 even above Rose and Jennie! I remember feeling so surprised but it didn't make much noise on reddit so I've been thinking about making an appreciation post...

Isn't this the design from the get-go? Idols exist to sell an experience and advertise products, is it surprising that they sell experiences and advertise products well?

Kim K. has fandom?

Wow way to go enhypen!

It's because their fans will buy anything they shell.

Facts.

Off the top of my head:

Gucci- (EXO) Kai

Dior- Sehun, Cha Eunwoo, TXT

Prada- NCT’s Jaehyun

Loewe- Taeyong

MiuMiu- Wonyoung

Valentino- Winwin

Aqua di Parma- Chanyeol

Chanel- Jennie

YSL- Rosé, Ten

Fresh- Joy

Hyunjin - Versace

TXT - Dior

Enhypen - Prada

Nmixx - Loewe

Hanni - Gucci

Hyein - Louis Vuitton

Haerin - Dior

Minji - Chanel

Danielle - Burberry

I only keep up with BTS brand deals, so here goes:

Cartier, Celine - V

Valentino - Suga

Calvin Klein - Jungkook

Dior, Tiffany's - Jimin

Louis Vuitton - j-hope

Bottega Veneta - RM

NCT Mark - Polo Ralph Lauren

Stray Kids Hyunjin - Versace

TWICE Dahyun - Michael Kors

TWICE Nayeon - Tommy Jeans

TWICE Sana - Graff (high-end jewelry)

TWICE Mina - SK II

TWICE Momo - Miu Miu (Japan)

I hope to see Yeosang work with Prada ofc, but Martine Rose would be interesting (lowkey for Wooyoung too). Yeosang wears statement pieces that are not easy to pull off (plaid jacket with fringe). He is also a bit random with his fashion choices so with a brand like Martine, there would always be something interesting. Miu Miu would also be cool on him. As for Mingi, I am begging for a partnership with Diesel, the brand suits him so much. Mingi would also work well with Jean Paul Gaultier or Alexander McQueen.

Gucci or Versace on Wooyoung.

Definitly agree about Vivian Westwood for Hongjoong

• Hongjoong - Vivienne Westwood
• Seinghwa - YSL, Schiaparelli
• Yunho - Loewe, Jacquemus
• Yeosang - Maison Margiela
• San - Bottega Veneta, COS, Issey Miyake, Lanvin
• Mingi - Alexander McQueen
• Wooyoung - Mugler
• Jongho - Amiri, Celine

Have given San’s a bit extra thought in the past as I despise D&G.

For some reason my comments are getting removed because they are not in English...a lot of designers have non-english names

hmm- maybe jiwoo from kard? i heard ppl like her street style

The8/ Minghao from Seventeen.

Key from SHINee!!

key from shinee is actually a fashion designer! he’s been designing shinee’s stage outfits for years, and he’s one of sm’s fashion directors. he’s basically south korea’s fashion it boy.

New from The Boyz

(G)I-DLE in custom denicheur pearl tops for their perfomance at Music Bank In Antwerp

https://preview.redd.it/2xz1nlzkvjne1.png?width=1352&format=png&auto=webp&s=a8ff56f1968a868c4568d054080477523d5a6141

Red Velvet in custom Denicheur dresses for their R to V tour

https://preview.redd.it/vxx962z0wjne1.jpeg?width=1441&format=pjpg&auto=webp&s=012f41775b77bc255bdbd399fd8661a0b9dd9a79

They do SUCH a good ethereal/royal look and some of these fits are genuinely iconic (the red IU dress!! The Feel My Rhythm stages!!). No notes. Chef’s kiss.

Chungha in custom Denicheur for her music video "Bicycle"

https://preview.redd.it/sf3yi1mivjne1.jpeg?width=2000&format=pjpg&auto=webp&s=21835bb3395b24db8360a96422aaf7ee649650a0

Custom Denicheur for Key's G.O.A.T. IN THE KEYLAND concert

https://preview.redd.it/tg1hxboawjne1.jpeg?width=800&format=pjpg&auto=webp&s=d6638a8cce11abbe37cb112cb2da7a4598ae435c

Yeah, they pretty much style it up.

Every once and a while some idols DGAF and will wear something like they just rolled around in a pile of laundry, which I find endearing and funny. G-Dragon I think is one of those who shows up looking like a hot mess which sort of fits his style. He wears mismatched crocs and stuff like that. He is a big fashion guy, so he may be wearing brands, but he looks like a 5 year old dressed him. The girls in Mamadoo are notable for showing up wearing sweatpants and oversized t-shirts and stuff.

I also liked when BTS would dare each other or make bets where they would then have to wear something weird or specific or goofy on their next trip to the airport. I know other groups do that too. I think a classic instance of this was Changsub (BTOB) lost a game or something and showed up to the airport dressed like the Tin Man from Wizard of Oz and wobbled around.

Went and found a pic of this last thing:

https://preview.redd.it/fik8x46ry0gf1.jpeg?width=500&format=pjpg&auto=webp&s=c0ccd1347ae4d02f700845c40309c6f33c76b836

I have no doubt that idols have airport fashion planned out by their company because of their brand deals. The average person at the airport isn’t dressed like they’re photo ready so we need to be realistic that idols have to dress to be ready for cameras. This also makes it worse for the situation of too many fans going to airports to catch a glimpse of them.

We already had suspicions that groups were getting styled/sponsored with specific outfits way back in the 2010s lol

It got really obvious when they were all suddenly dressed in outfits that most would not consider comfortable for actual travel.

They absolutely are. Especially when they know they are going to get photographed. I think/hope they get changed for the actual flight. I would hate to be stuck in a plane for hours in a full fit lol

I think it really depends on the group. I've seen idols picking out their own clothes for the airport in vlogs before. That said, idols with brand deals will absolutely wear said brands whenever theres a chance of being photographed.

First of all high fashion is not that important in kpop at all.

Rather even cf's and etc are much bigger deals in the long run, like a Tropicana cf propelled Jooe from Momoland to instant fame, and there's a saying that if a celebrity finally gets a chicken cf, it means they made it.

High fashion is more of just a sort of bragging right, artists also get clothes from the brand but it's not such a big deal in the long run. Groups like Oh My Girl have gone without them and are hugely popular, even BTS although signed recently, had most of their success without a deal like that ever.

Also i would say any idol signed to high fashion is successful in it, to claim GD, Kai, BlackPink are the only ones just doesn't make sense.

Kpop idols have a lot of reach and influence, which is attractive to top end brands

In turn, if an idol becomes a brand ambassador, they essentially become a walking advertisement because they wear the clothes of their affiliated brand to shows or events with high engagement or high publicity

For companies, it’s lucrative to have a partnership with high end brands because the company and idol get paid for advertising the brand. But I wouldn’t say it’s important for a company to bag a high fashion designer for their idols

It’s all got very little to do with gaining new consumers and a lot to do with advertising

As for NCT, I can see Jaehyun becoming the brand ambassador for Prada, especially after how successful his livestream was last night. Jaehyun being the first celebrity to stream the show is a big deal for him, SM and Prada

I mean, it'll give them more money. Being ambassadors gives you more money.

Plus in cases like Kai, Sehun, all of Blackpink, they actually attend fashion events and that gives them real good name and helps climb up.

In general, they probably make more money out of 1 of those deals then they might make in selling a million albums.

Saint Laurent have increased their sales in Asia a lot since Rosé is with them, they gave her campaigns for clothes, bags and eyewear and they are getting results, also I'm sure Rosé has increased her popularity since then, so those 2 really work, same with Lisa and Celine etc, it also depends of the Idol and how much they promote that brand.

it’s good for brand awareness