TL;DR Rolls Royce is consistently ranked as the top luxury car brand, followed by Bentley and Mercedes (Maybach). Other notable mentions include BMW, Audi, Lexus, and Genesis.
Top Tier Luxury Brands
Rolls Royce is widely regarded as the pinnacle of luxury car brands. Its bespoke nature and high price tag make it a standout choice for those seeking ultimate luxury [3:2]
[4:1]. Bentley and Maybach are also considered close competitors to Rolls Royce, offering similar levels of opulence depending on the models being compared
[4:6].
Perception of American Luxury Brands
American luxury brands such as Cadillac, Lincoln, and Buick have varying perceptions. Cadillac was once considered the pinnacle of American luxury but has lost some of its prestige among younger generations [2:4]. Buick holds a unique position due to its popularity in China, which keeps it relevant despite mixed perceptions in the U.S.
[2:1]. GMC's Denali line is seen as luxurious but lacks the prestige associated with other luxury brands
[3:8].
Japanese and Korean Luxury Brands
Lexus is often ranked highly among Japanese luxury brands, praised for its reliability and resale value [2:2]
[2:5]. Acura and Infiniti are also mentioned, though they are perceived as less luxurious than Lexus. Genesis, a Korean brand, is gaining recognition and is likened to where Japanese brands like Lexus were 30 years ago
[2:1].
European Luxury Brands
Mercedes, BMW, and Audi are frequently mentioned as prestigious European luxury brands. Mercedes' S-Class and BMW's 7 Series are noted for their luxury features [4:1]
[4:3]. Audi's A8 is considered luxurious depending on the interior package
[4:9]. Range Rover is recognized for its status symbol appeal, although opinions vary on its luxury status
[3:5].
Considerations Beyond Prestige
When choosing a luxury car, factors such as maintenance costs and resale value are important considerations. Some users prefer brands like Mercedes or Audi for their balance between luxury and manageable maintenance costs [5:3]. Others suggest reselling high-end luxury cars like Rolls Royce due to their expensive upkeep
[5:2]
[5:6].
I don’t know if Chevrolet as a whole is luxury as a whole but the Chevrolet Camaro will forever be my favourite car and it’s all because of transformers
Chevrolet isn't a luxury brand. And Camaros are muscle cars. The Corvette is faster, and imo, better looking.
Ah... Love it!!!
Bugatti for the Chiron Pur Sport
Bentley for the Continental GT Mulliner
I love the "Lamborghini" brand. Because nowadays they are producing really beautiful car models.
100%
Jags and Astons
Rolls Royce, because they're insanely luxurious. The Phantom is one of the most beautifully decadent vehicles ever.
From an American point of view, can you rank the following Japanese, Korean and American luxury brands, from most luxurious to the least, in terms of perception, not actual quality.
Cadillac
GMC
Jeep
Hummer
Chrysler
Buick
Lincoln
Tesla
Lexus
Acura
Infiniti
Genesis
Speaking strictly on "luxury" points and details and nothing else:
...having close friends with every model of Tesla, I think a lot of people mistake technology for luxury. Tesla does have a nice fit and finish in many regards, but I'm not sure it really screams luxury.
Infiniti and Genesis have a really strange way of mixing nice finishes with cheap Nissan/Hyundai parts intermingled. I owned a Genesis for almost 10 years that I really liked, but the more I drove it, the more the Hyundai pieces would stand out.
Buick is an old dinosaur who still do mid range luxury well but the cars are just uninspired to me.
Lincoln has always done luxury quite well, but the luxury is built around cars that don't seem to reflect the fit and finish, and that's really hard to ignore.
FCA can make luxury cars (the 300 line has always been a great example of this) but then they miss the mark about 85% of the other time. Take a look at what RAM has done away from their control...the new RAM trucks are just night and day better than they were, even from just a fit and finish stand point. It'd be nice to see what a future 300 could become without that mentality too.
Cadillac/GMC tend to do the same things right. The trucks are simply luxury through and through, but the cars/small SUV's can many times seem to reflect a lot of the cheaper GM approaches, particularly lighting in my opinion.
Lexus and Acura have a really great way of taking a Toyota/Honda and just making the interior of it tremendously comfortable but also incredibly useful and ergonomic. They also seem to have a knack for technology gimmicks that really make the driving experience more relaxing and inviting (IE: ambient lighting in the interior to calm you, temperature zones that actually work with more than just movement of air, etc). My biggest complaint about both of these is that 10-15 years down the road, many of the finishes can become prematurely worn to a point of being an eyesore.
Jeep Grand Cherokee has a nice interior, but its not luxurious honestly, its just nice for what it is. A lot of plastic finishes and "durable" fabrics because its a Jeep, even at the high end of the totem pole.
Do you think a Lexus give off a "I am rich but stingy" vibe whenever you see one pass by? Or is that a stereotype of Asians who usually drive these cars?
I personally don't think it gives off that vibe more than any other luxury brand. That really has to do with the driver in my opinion. Lexus consistently and frequently releases cars that have incredible resale, decent performance that is somewhat competitive in certain aspects but certainly refined in luxury.
I don't have any input on the stereotype comment you made, I see more middle aged white women driving Lexus vehicles than I do anything else, but that probably stems heavily from where I live and little more.
This my perspective of Lexus. Or an overpriced Camry
America is a big place and perception is going to be enormously different from place to place in general, but even in places like Michigan where Cadillac may be the best, not everyone will agree.
Where I live I'd say Mercedes, Tesla, and Lexus are the top with other German brands below them, then all the other luxury brands, then all the normal brands.
American luxury brands are confusing for me to be honest. You have Lincoln and people think it's luxurious because of the Lincoln Town Car black limos. You have GMC that's just superbly over priced Chevy. Chrysler and Buick are "sorta luxurious" and most people rarely buy them.
Then there's Cadillac, the car that once was the pinnacle of American luxury, but no longer respected by millennials and only revered by their parents, grandparents and rappers. So, will it be seen as luxurious in 20 more years when these boomers are dead?
Maybe the trend these days is to buy regular non-luxury brands at ridiculous luxury brand price, like a $90k top trim RAM or F150 Limited?
American car makers kind of fucked themselves tbh. People aren't going to spend 90k on Denali when they can have the exact same truck with a Tahoe badge for 75k with all the same features. Everyone either watered their luxury down too hard or scaled up their standard too high for there to be any difference but the price and the badge.
Lexus
Tesla
Acura
Lincoln
Genesis
Infinity
Buick
GMC
Jeep
Chrysler
Hummer
No
Lexus, Tesla, Genesis, Acura, Infiniti, Cadillac, Lincoln, Chrysler, Buick.
If you are old or Chinese, you might place Buick above Chrysler and maybe Lincoln. (China loves Buick, which is why it's still around and not buried next to Oldsmobile and Pontiac.)
If you haven't yet realized that the Koreans are exactly where the Japanese were 30 years ago, you may have been sleeping on Genesis and Kia. This is the same way your dad and uncle may have been sleeping on Acura and Lexus in 1991, "thirty grand? for a toyota? nobody will ever pay more for a Japanese car than they will for an American luxury car." Genesis is building the US car market's next LS400, and Kia hired Albert Biermann away from BMW a few years ago which explains why the Stinger is the US car market's next 5-series; he's the guy who made all those BMW M cars worth of the ///M fanboi devotion.
GMC, Jeep, Hummer are trucks, they're not luxury at all, but if you mean "status" there are probably people who have an informed opinion. If they rank Hummer first, then they are time travelers from the year 2004, and you should ask them to go back right away so they can warn Britney.
From an American perspective, which of these luxury cars is the best status symbol?
Mercedes BMW Audi Range Rover Rolls Royce Lexus GMC Yukon Denali
Rolls Royce and it’s not even close. They are more of a boutique automaker that will truly build whatever you desire-look up all the one-offs they’ve done for people. The price tag reflects it too. You can blow off any of the other brands as “just another car” in most cases, but a Rolls has presence. Even non car people notice a Rolls, just as they would notice a Ferrari or Lamborghini.
Range Rover is a lot lower to most people, they are just another generic SUV to most.
Yeah you’d have to change out the Yukon Denali to a Cadillac Escalade to make a case for true luxury, even though the Denali has historically been a better deal than the Escalade by providing a similar experience for less money but less prestige.
I laughed at the Denali. Do people outside of the US actually consider that Luxury?
I’d consider it luxurious, but not prestigious, still more of a status symbol than a 3 series or C class though.
Do people in the US consider it luxury?!?!?!
A fully loaded Yukon Denali? Idk about luxury, but drive through any wealthy area and you’ll see several. And not like McMansion suburbs, I’m talking actual wealthy places.
If you're driving a Tahoe with aftermarket wheels and a plastic bag for a window, maybe you aspire to Denali ownership. "Man, I bet THAT guy never has to top off his power steering fluid."
But Jesus FUCK no, nobody thinks a body-on-frame GM truck-based SUV is a status symbol or a luxury car.
The only exception is if you have someone else driving it for you.
No
No one cares
If I had to take a guess on average of the ranking of these status wise it would be:
Rolls Royce
Lane Rover
Mercedes
BMW
Audi
Lexus
Denali
In my mind -
Tier 1 - Rolls Royce
Tier 2 - Bentley / Maybach
Tier 3 - S-Class
Tier 4 - A8 / Lexus LS / BMW 7 series / Genesis / CT6 / JLR / etc
So anecdotally, I have a friend who's a billionaire and who's family has had that much money for several generations. Her mother just switched back from Rolls to the S65, because she said the ride quality in Rolls has taken a massive decline over the last couple of generations. Just as a point of reference from someone in that position.
Also, nothing from Genesis or Cadillac comes even close to the top end of BMW/Audi/Mercedes. Hell, even Jaguar isn't really playing in the Mercedes/BMW/Audi garden, and I say that as a huge Jag fan that daily drove an F-Type.
You also missed Porsche and all of the Italians.
IMO, apart from Alfa probably, Italians deal more with performance rather than luxury.
So anecdotally, I have a friend who's a billionaire and who's family has had that much money for several generations. Her mother just switched back from Rolls to the S65, because she said the ride quality in Rolls has taken a massive decline over the last couple of generations. Just as a point of reference from someone in that position.
This doesn't ring true to me. The S65 hasn't been made in a few years, so less than likely a billionaire would buy one now, and more importantly, it was an AMG car, with an AMG suspension. Extremely comfortable, don't get me wrong, but with sporting intentions. It's not a car that gets cross shopped with a rolls Royce. A maybach would be a more appropriate alternative, but they are very different feeling vehicles.
All of that being said an S65 is an epic machine, and if you ever have the opportunity to drive one, I reccomend you take it, there is nothing else on the road that feels like that.
I disagree. RR ride quality has vastly improved (planar suspension system) and the latest models even have satellite uplinks to allow the car to receive data on upcoming road elevations, turns, etc so that the vehicle is using the best gear/speed to take on the next hill or corner without the passengers feeling the transmission shift.
Add to that the fact that RR actually managed to reduce engine and road noise so drastically that they had develop "road noise" to feed into the cabin. This was due to the complete silence causing road sickness and feelings of nausea.
The RR has an amazing road presence unlike almost any other vehicle and the biggest downside (IMO) is the overall size and weight which leads to it feeling more like a road yacht than a car. Which isn't really a concern because if you can actually afford a RR - you can def afford a driver - as these vehicles are designed with the passengers comfort in mind, not the chauffeurs.
I feel like the S-class and 7 Series could be in the same Tier
Agreed. Who even competes with Rolls at the very top end lol
Mercedes (Maybach) and Bentley are fairly close competitors with RR depending on which models you are comparing.
With the A8 it depends on the level of interior package. The base model and mid-level interior, sure, it's 7 series level. But with the top tier interior package it's definitely S class level.
Always considered Bimmers to be little sports cars, until I found out I just couldn’t even come close to affording a 7-series. Then I actually had to work on a 7 and holy fuck it blew me away
This isn’t subjective, there is a correct answer to this question, and it’s Rolls-Royce.
Bentley suckssss my guy. Not sure if you’ve ever been in one or driven one.
There’s a reason why they depreciate so hard.
Whichever has the highest resale value lol. Rolls Royce I guess. Those cars are money pits.
Absolutely, immediately resell it.
It's like that saying about Lamborghinis: If you can't afford to buy two, you can't afford to own one!
Mercedes or Audi probably. Not extremely high end to the point where maintenance is absurdly expensive, but still very nice vehicles.
thats weird you did have buick & not bmw as an option. buick is not high end.
If I have to pay for maintenance and repairs, the Buick.
thinking ahead!
Rolls Royce, Buick is more of a Lexus competitor. I would have had BMW in there instead of Buick.
BMW and Porsche have nothing to do with luxury.
How do you then define luxury? The Gran coupe and Panamera or Turbo S to me are luxury cars but I reckon you would consider them sports cars? Do you find those two attributes to be polar opposites because to me Porsche makes luxury sports cars so I don't understand your point.
Luxury is something exclusive to a degree. Real luxury is something that isn't achievable by getting a loan you can pay out in 5 years. That's what Instagram kids do with lambos and porsches nowadays. It's not about how these brands positioning themselves for people because that way even audi and volvo are luxury cars, which they just aren't. Nothing about macan or cayenne is sport. BMW seats have nothing to do with the word luxury as they are stiff and not as comfortable as in other, sometimes cheaper cars.
You can spec a 150k luxury car with either of them. Get a grip
Expensive doesn't mean luxury. You can get a fancier rebadged VW or a trimmed out "SpOrTy" bimer but it's still a rebadged vw and a bimer. These aren't luxury cars.
still, some people treat them like they are luxury brands.
Oooh! Alright mister fancy pants, what do you drive?
/uj that Estoque is pure sex
Where Saab?
Where 🅱️ol🅱️o?
The build cars and draw wings on their logos. Idiots. All of them.
Post 2007 Lancia logos fell off. 1929 and 1974 were B tier, almost A tier in my opinion
/uj except the 1907-1911, all of them look insanely good for me i just dont feel the 1907, seems kinda off-lancia than the others
Their logo would be so much cooler if they actually made Rotary engines
You've got the shape right there.
The first logo looks like they made chocolate lol
Fiat at any time since the 80s had at least 3 variations of its own logo simultaneously, can’t understand the rules or how they navigated that branding mess
1982-1999 peak tbh
Yeah that was peak retro-futurism, thankfully we’re seeing the ///// logo making a comeback (again, alongside the other two badges)
It's Citroën, precisely their sub brand. Don't know why they did the swap. Honestly don't want to know.
i only like them on the Mini because you can't read that shit on them otherwise and they all look the fucking same
What about these wings
Dutch car brand
WHY THE FUCK IS DS IN D TIER?
Volkswagen lower than ford? That’s hilarious. Ford should be no higher than Wack. Absolute garbage cars
Agree, Ford is shit
What the hell is this in terms of reliability??? And if so how the hell is Hummer in good. Awful car brand. All the luxury/ enthusiast car brands in ass it wack. This is just an awful list.
If you ever own a Hummer H2, I suggest you should keep it because those are actually really well-built vehicles
Hummer H2 is for losers who get a $30,000 bonus, and meth dealers who live in the Ozarks. Doug Demuro who has driven almost every car made in the past 5 years, calls it the most embarrassing vehicle one can drive. Not to mention awful fuel efficiency, and terrible visibility, oh and looking like you have a micro- penis.
Why are all the luxury brands in ASS tier
Because my neighbors car also does the same thing but cheaper
I'm not saying the more expensive the car is the better it is but there is a difference between cheap cars and expensive cars other than the badge (not saying cheap cars are bad either)
I can guarantee it doesn't
You don’t know rolls Royce?
Good list but Nissan is little better than mid now
Nissan is almost good
Rolls Royce
Bentley is to RR what AMG or McClaren or Brabus are to Mercedes.
Post is about luxury. Bentley beats out RR in performance, it doesn't come close to comfort.
No
Maybach with a fulltime driver.
My 2011 vw gti, with only 127k miles 🥰
2 door, manual obviously.
With a sun roof and touchscreen nav
A 1998 Suzuki Esteem
I think it's Rolls Royce, all the luxury and glamour that you can find in a car
Luxury car brands ranked
Key Considerations for Ranking Luxury Car Brands:
Brand Reputation: Consider the brand's history, prestige, and overall reputation in the luxury market. Brands like Rolls-Royce and Bentley are often at the top due to their heritage and craftsmanship.
Performance and Engineering: Look at the performance metrics, including horsepower, handling, and technology. Brands like Porsche and BMW are known for their engineering excellence.
Interior Quality and Comfort: Evaluate the materials used, design aesthetics, and comfort features. Brands like Mercedes-Benz and Audi excel in providing luxurious interiors.
Technology and Innovation: Assess the technological advancements and features offered, such as infotainment systems, driver assistance, and safety features. Tesla is often recognized for its cutting-edge technology.
Customer Satisfaction and Reviews: Consider customer feedback and satisfaction ratings. Brands like Lexus are frequently praised for their reliability and customer service.
Popular Rankings:
Recommendation: If you're considering a luxury vehicle, test drive a few options from the top-ranked brands to see which aligns best with your preferences in performance, comfort, and technology. Each brand has its unique strengths, so personal experience will help you make the best choice.
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