Nice info here

Solid breakdown!  

If you're just starting out, picking one or two platforms that align best with your audience is the way to go. For example, if your product looks good in photos or videos and targets a younger crowd, IG is gold. But if you’re selling software for CFOs, you’re not going to find them scrolling through Reels—you’ll want LinkedIn. 

Pro tip: Repurpose your content across platforms but tweak the format slightly for each one. One reel can become a LinkedIn post with a more professional tone or a Facebook Story with a CTA. Little changes can go a long way!

Thank you for that list!

Great breakdown of the platforms. From my own experience, picking the right mix depends a lot on where your audience hangs out. I've seen smaller brands find huge success on Instagram by authentically engaging with younger audiences through Reels and Stories. Facebook is still strong for community building, especially when combined with targeted ads for conversion.

For anyone targeting the B2B space, LinkedIn is unbeatable. My team has benefited from running targeted campaigns and sharing thought leadership content there. Also, if you're into optimizing engagement across these platforms, consider tools like Buffer or Hootsuite. For businesses looking to leverage Reddit, Pulse for Reddit is a smart tool to streamline engagement there. It really helps if you're aiming to capture an organic audience. Diversifying efforts based on what suits your brand best is key.

Honestly, there's no one-size-fits-all answer it really depends on your product, target audience, and funnel stage. For intent-based marketing, Google Ads still leads because users are actively searching. But if you're building awareness or pushing lifestyle products, Meta and TikTok dominate with engaging, visual content. LinkedIn is a must for high-ticket B2B campaigns, especially if you're in SaaS or consulting. Pinterest often gets overlooked, but for niches like home decor, fashion, or DIY, it drives surprisingly high-converting traffic. The best platform isn’t about popularity, it’s about alignment with your audience behavior and campaign

Great breakdown! The best platform really depends on your target audience and goals. I've found success with a mix of Google Ads and LinkedIn for B2B. But lately, I've been exploring less competitive niches. For example, I created Passive Income Job Boards, which taps into specific job markets without relying heavily on these big ad platforms. It's been eye-opening to see how different strategies work for different business models. Have you considered exploring niche-specific platforms or methods beyond these major players?

Best platform totally depends on your business type and target audience. For B2B, LinkedIn works really well. If you're targeting younger audiences, Instagram or TikTok is great. Google Ads is also solid for quick visibility. Honestly, using a mix of platforms usually gives the best results.

According to me the most widely used and useful platform is the Instagram, and there can be many reasons for this as well. Instagram is rich with relevant content, niche specific users, high quality images and much more. You are sure to benefit from here, especially if you are a marketer or business person. There are so much of marketing strategies that is taking place on social media platforms like these, and you should try your hands on it, for at least once. They are also being supported with the release of many tools all which have come to provide you with better social media experience. You can simply increase your brand awareness, demonstrate your company culture and also contribute to increase customer loyalty and check out new products and services.

Marketing needs and best practices are different for every company. At the very least, we need info like customer segment, goal for this marketing campaign, product/service, ability to produce consistent content, etc. to give decent advice to you.

You can try Quora. Its the hidden secret of the internet and the cost to is way too low compared to Facebook and Twitter. Quora has a monthly unique viewers user base which is much higher compared to Facebook and Twitter.

It depends on the product or service. And your target group. And the manpower you can throw at it. For us it's Instagram and Facebook. Carpenter. Local marketing. One man job.

Tiktok and Reddit

LinkedIn, Instagram, Snapchat, TikTok, Pinterest, Reddit, YouTube, and WhatsApp

Social media has become a great place for promoting a business. Social offers have a large number of users which allows the businesses to target potential customers accordingly through the help of strategic social media campaigns and paid campaigns.

Even though every social media has large user base, but out of the big 3 i.e. Facebook, LinkedIn, Twitter, facebook has the highest number of users nearing about 3 billion users. Such a huge volume of users gives companies the freedom to strategically carve out their customer base. Furthermore, the paid advertisement rates of Facebook is much less compared to those of Twitter and LinkedIn which makes it more economical compared to other social media websites.

I can recommend you, Youtube, Facebook, Twitter, Pinterest are very Big and powerful way for promotion, This is the platform where people are traveling online for a log time and through this way we can promote our things very well. we need to do good content or post for our people.

Twitter has proved to drive most of the Social Media Promotion share. There you can promote your product/website/event to a largest public and perhaps in a more engaging way as compared to other platform.

Instagram as a skill representation/profile and pinterest for audience reach/niche searches (connect back to instagram profile)

Digital marketing is a core strategy and it consists with various marketing platforms which helps to make a digital marketing platform worldwide. Every social media platform is best in present scenario,Its all up to you and your product/service that helps you to promote. There are many platforms like- Youtube, Instagram, Facebook these platform are very helpful in case of promotion. 1.Youtube- It will give you the views and subscription option which helps your product to come on the top. 2.Instagram- It will give you the reach of customers in a small period of time. 3.Facebook- It is a very broad platform which helps you to grow more and give chances of getting a lot opportunities.

The best platform for me , where I work, get clients, build relationships, and connect with amazing people , is LinkedIn, then come Reddit and X. Facebook and Instagram feel too noisy for me. If I had to recommend one, it would definitely be LinkedIn

Not that underrated but we think right now, these options are working really well.

- TikTok Ads: High reach for Gen Z, UGC AND entertaining content performs best, good for brand awareness and top-of-funnel

- SEO and Organic Social (Reels, UGC, Influencers): Educational short-form video drives engagement and you can combine with paid for best results.

reddit works if you contribute more than you plug. real recognizes real.

The top 3 platforms for digital marketing in 2025 are:

Instagram – For reels, ads, and high engagement.
LinkedIn – Best for B2B networking and lead generation.
YouTube (Shorts) – Short videos are driving massive reach.

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From a click fraud perspective, here's the click fraud rates by ad network in July 2024:

• Twitter Ads: 78%
• Quora: 37%
• LinkedIn Ads: 36% <-- mostly from the audience network
• Facebook Ads: 29%
• Microsoft Ads: 17% <-- misleading, as we get our clients to turn off the audience network, expect 35%+ fraud if it's on
• TikTok Ads: 12% <-- misleading, as we get our clients to turn off the audience network, expect 80%+ fraud if it's on
• Instagram Ads: 9%
• Google Ads: 8%
• Reddit Ads: 7% <-- misleading, as almost all ad clicks are worthless
• Pinterest: 4%

Overall we recommend Instagram only, as click fraud bots don't really hang out there.

Depends on what you're selling bud.

Depends on your target market

You can look at this post to support your decisions for choosing social media platforms based on your business type - https://www.reddit.com/user/madhuforcontent/comments/1h1xmar/most_suitable_social_media_platforms_for/

For me, Instagram has been the most effective platform for results in 2025, but it didn’t start there.

I initially started creating content on TikTok, which helped me grow visibility and build momentum. From there, I repurposed everything to Instagram, and that’s where my following really took off (currently 100k+). It’s had a huge impact on my business, bringing in clients, collaborations, and consistent leads.

My biggest tip: repost your content across all platforms. What performs well on TikTok or Reels can often work on LinkedIn too, just tailor the tone slightly. For LinkedIn, I focus on more professional insights and behind-the-scenes of running my business. That platform has been great for personal brand-building and has opened doors to working with big brands like Microsoft and Wix.

No matter the platform, what’s made the biggest difference is investing in my personal brand, showing up consistently, sharing both the wins and lessons, and building real trust with my audience.

Hope that helps someone!

LinkedIn hands down… I use NorthLink.co which makes it easier to use effortlessly.

That is a tricky question because it all comes down to one’s business model and where target audience are. YouTube has been working well for us 

You're going to get a wide variety of answers because it's not a one size fits all. If your targeting boomers then usually it's Facebook or LinkedIn. Genz and such then usually Tiktok or YouTube. But it's all about what you're trying to sell, what your budget is, what type of media you want to use, etc

TikTok, Youtube & Reddit are still underated