It sounds like you're working hard, but there are a few things you might want to refine for better engagement. Here are key strategies:

1. Know Your Audience: Tailor your content to their interests and needs. Research what works for them.
2. Be Consistent: Post regularly and maintain a schedule to keep your audience engaged.
3. Engage with Followers: Respond to comments, messages, and engage with others’ posts to build relationships.
4. Use Hashtags: Research relevant and trending hashtags for wider reach.
5. Diversify Content: Experiment with videos, Stories, and carousels, as these formats tend to get more engagement.
6. Collaborate: Partner with influencers or other brands to reach a larger audience.
7. Include Clear CTAs: Encourage followers to like, comment, or share.
8. Post at the Right Time: Check analytics to find peak times for your audience.
9. Try Paid Promotion: A small ad spend can increase visibility and engagement.
10. Analyze Competitors: Learn from others’ successful strategies and adapt them to your style.

Consistency, engagement, and understanding your audience are key to organic growth. Keep experimenting, and don't be discouraged!

it’s gotta be people focused. Be personable and relatable. Authenticity is key

You need to go for paid services to gain substantial following and the only algorithms will support organic promotions. No matter what the rule book says but that's how it works

Experimentation & Consistency.

So many factors. Images and infographics don’t get much reach compared to videos. The ones that you see getting a lot of engagement, have been building their brand for years. And they’ve probably put a TON of effort into it including email marketing, free digital products, long form content, etc.

Here's the basic components you'll need to work through:

Objective

Target Audience

Competitor Analysis

Platform Selection

Content Strategy

Posting Schedule

Engagement Strategy

Performance Metrics

Resources

Budget

Latasha james on youtube has a lot of good videos around this but mainly understand what the business is offering and who their audience is and then provide them valuable content

Find out the company’s goals and work backwards from there. What kind of content can you make that helps them get there and track it.

I agree with other comments.

Also - audit/check the social media profile as well. Identify what works and what doesn't. Create and post more of the type of content that works well.

It's kind of a never-ending experimental game. You try to create contents that fit the brand, the audience, and objectives. Then you track the performance. Then you check which worked best (depends on your goal). Then you post more of what worked well.

What made ours work was ditching the performative stuff and focusing on genuine conversations. Social Content That Ranks guided us toward “conversation catalysts” on Reddit and Quora—posts that weren’t promotional but sparked engagement. One thread alone turned into three client calls and a long-term partnership. It worked because it wasn’t trying to “go viral”—it was just authentically valuable in the right place.

What you’re describing isn’t a social media campaign, it’s actually SEO disguised as community engagement. And it works because you're aligning content with existing demand, not pushing it into a void. Traditional social playbooks assume audiences are waiting. But Reddit and Quora threads rank because they answer real questions people are searching. Embedding your content there bypasses the attention grind and hooks into intent.

It’s not about skipping traditional socials, it’s about choosing platforms where distribution is earned through value, not spend. It only works if your content actually belongs in the conversation. Context is everything.

Great question—I've seen the difference firsthand. Social Content That Ranks helped us focus less on flashy visuals and more on building topical authority. Their Reddit-first approach sparked conversations we never got from IG or Twitter. One thread alone brought in 3 client calls in 24 hours. It’s wild how effective the right placement and tone can be.

yea, i’ve seen campaigns like this one flop even with all the bells and whistles. what worked for me was focusing on niche communities where the audience is already engaged. i used beno one to automate finding and joining those discussions, and it helped drive traffic without the usual hassle.

It feels like traditional social campaigns don’t perform as well anymore unless you already have a big following or budget. Lately, I’ve noticed that what actually works is content that’s useful, fits naturally on the platform, and shows up where people are already searching. I haven’t tried “Social Content That Ranks,” but the idea of blending social with SEO definitely makes sense right now.

When we were starting out we tried doing too much at once. I came across something from Taktical about matching content strategy to your team’s actual capacity and it helped us simplify.

We focused on blog and email, stayed consistent, and ended up getting better leads without stretching ourselves too thin.

Content strategy is a full time job, you can delegate it to AI, but unless you can give it creative direction it produces the same content everyone else has.

I did it myself, because I was a creative director, and I'm a writer (hobby).

I have seen results with paid ads, I generated followers. Non of them yet has turned into a paid customer (because my website needs fine tuning), but they engage with my content on Instagram. I targeted different cities to find out my ideal demographic, you can experiment a lot here and get creative, it is the most fun part. I spent 500€ on ads, I've learned a lot, about which market responds better. Paid ads works in conjunction with strong online testimonials.

I've said this today three times: 10 000 zombies, are still 10 000 zombies, don't buy followers. They don't engage, and everyone sees right through you.

I documented everything and doing it everyday, I'll post every quarter my progress here.

I do marketing. I show marketing on my YT. That's how I get organic which is then funnelled to my IG
On IG I have an outbound system which sends people off to my YT and back to me again

For content depends what you are selling. I sell being an expert so I do quick to the point video where I show how I made $X in X days for Y client

How to convert followers? I just say hi, what made you drop me a follow then they end up selling themselves we have a convo and into a call.

DO NOT buy followers on your main acquisition channel, might mess up your algo aka don't shit where you eat.

I'm not a huge hormozi fan, but he has a good strategy that I generally agree with.

The framework is something like this:

1. Test topics on x and linkedin. Post high volume on these platforms and get a reasonable amount of data on what your audience or customers are interested in learning about.

2. Turn the successful tweets into content on more labor intensive platforms (YouTube, blogs, newsletters, etc.)

I think this may have a bit of a cold start problem, my advice would be to do a creator sponsorship to give you a little early traction.

The other option is to go top down. Make longer content (YouTube, Podcast, newsletter, blog) and make derivative content out of it.

I personally the biggest fan of creating a newsletter (I have a product related to this), I think they are relatively easy to grow with paid and create a really strong relationship with customers. They are also really easy to repurpose.

Brand awareness is more top of funnel but you'll need to create posts that directly lead to sales too. Use tools like Growth Terminal for engagement or LinkedIn Sales Navigator for targeting. Also try consistent direct outreach.

Treat socials like a funnel, not a billboard. Start by mapping each platform to a funnel stage: LinkedIn posts and carousels pull in cold eyes, Twitter threads show expertise, short clips on TikTok or Reels warm them up, and retargeted ads plus gated case studies turn lurkers into leads. Keep three content pillars-pain-point breakdowns, client wins, behind-the-scenes process-then remix them across formats so you’re never scrambling. Every piece needs a soft CTA: calendar link, download, or "DM me for a template". Track UTM clicks with HubSpot, queue batches in Buffer, and let Pulse for Reddit ping you when prospects mention your niche so you can jump in first. Consistent testing beats any one viral moment, so build the loop and refine weekly. Make socials your funnel, not just a billboard.

Do both.

Try to make content that sells and content that gets views.

The cool part of social media is more about the individual piece of content nowadays then follows.

good question. it is still more like top of the funnel when you show your experitise, knowledge or problems that you know how to solve. but would also recommend to have first scenarios in order to know what are you going to experiment with.

regarding leads - not many options as to add description and link in your bio and experiment with some soft CTAs in some videos or descriptions (or adding logo in video). and people will reach out to you

totally get you, social media can be a game changer for B2B. i think a mix is key—brand awareness gets you in the door but driving leads is where the magic happens. we've had success with case studies and behind-the-scenes content, it builds trust. just keep it authentic and show real value, it pays off!

Useful tips) Thanks a lot!

Nice, helpful tips!

I'd like to add that whenever you create your content marketing or social media marketing strategies, have a system and metrics in place to measure the effectiveness of these tips. This will give a realistic view of the progress you are making and whether you need to make certain tweaks in your strategy.

Dope right here

I would say yes, with the caveat to not post for the sake of posting if you don't have anything to say.

A way this could be done well is if you read something that you have a strong reaction to and decide to share it with some light commentary. "I thought this was done well, I thought this angle was missing, I see this word a lot recently and here's why I think that is, here are the best ledes I read this month, etc." — whatever comes to mind. If nothing to comes when you interact with a piece of journalism, then you can take it as an opportunity to develop your critical thinking muscles more and grow into a journalist who has more of a personal sense of craft. Not all outlets are built the same, but I would prize that quality in a candidate if I was a hiring manager looking at their socials. (And this is also a strategy for writing a cover letter: "I see X gap in coverage that I could fill because I have XYZ experience...")

And keep in mind that it doesn't have to be negative or positive commentary per se, and you don't even necessarily have to have an answer to a question that you raise as long as you're thinking through it with your audience. That word example up there is actually from personal experience: I felt like I was seeing "myopic" in every piece I read for six months last year and still don't know why that is, but it's interesting to think that one person may have used it in a piece that was widely read among other journalists who adopted it in their own conversations or work, and that it spread to others from there. Who knows! Another example might be to compare how different outlets choose to describe or report on a topic that you consider yourself knowledgeable in if you want to build a more specific personal brand.

But all of this is entirely up to you! This is advice I don't follow myself even though I have lots of strong opinions about media I interact with; I just don't have all that much desire to be active on my personal accounts after running socials for work in the past. It seems silly, but figuring out what feels most authentic to you is going to be the thing that works best in the long run. Don't make short-form videos if you hate being on camera, don't write 800-word blog posts every week if you hate blogging or don't have any ideas, etc. Best of luck in your job search!

I hate to say it but absolutely yes. If you (hypothetically) have a million followers on a social media platform, at least some of them are going to click on your work. That means guaranteed traffic for your employer and a better job outlook for you.

The tough part is, which platforms? I've basically set aside a five-figure following on Twitter because I simply can't be part of a platform led by Musk and his Nazi-style salute. I don't have a whole lot of love for Zuckerberg 's platforms, either. But there are others.

The question in my mind is whether you treat social as a professional expression or a personal one. I mix the two, leaving out any (or most) subjective expression on my professional beat while otherwise trying to be engaging. Your employer will have their own policy, though.

I don't understand why LinkedIn is one of the places you want to be, as it's a deeply annoying and moronic place, but yes and if they didn't teach you about how to market yourself in j-school, they really should have.

Just be careful, everything lives on the internet forever so if you're applying for jobs actively, I'd find ways to be relevant. It's also not a bad idea to challenge yourself and just try to find things that work.

If you really want to impress people, build your own audience by serving them with your own journalism/news coverage.

Probably depends on what you want to be your 'brand'? (hate this term!). If you don't know yet, think about what journalists you admire and look at their social media strategy.

Personally, I don't really like being too public and I'm happy for my brand to be 'this guy is discreet, sensitive and can look after a story'. Btw I'm an investigative journalist/TV producer. I only post about finished projects (once a year or so).

Other journalists, including investigative ones, might want to have a public brand. Think Michael Moore or Louis Theroux - their public profile is very useful to them as presenters etc. they are personalities I guess... A lot of (younger) journalists go down this path. You kind of have to make yourself the story, or at least part of it.

Or you might just want to have a social media profile that is less about personality and more bloggy - so you are just publishing your own good journalism. Not sure how well this works for someone without an established profile as socials are so much about personality

If you are good at social media and get a following then this will bring you work. But there are definitely other ways into and through the industry

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Does content have to be new or novel to be great? I’m thinking about making a baking Instagram (since I’ve done so much of it recently), but I’m torn because there are already so many! How could I possibly make an impression?

This is great tip! Opened an account on Instagram and did some giveaway cheatsheet and got massive followers on my page. But now, they hardly engage with my page. I believe it's because I wasn't consistent with posting. Was doing twice weekly or monthly even. Will implement your shared tips and see how it goes.

Once again, thanks

This was really helpful thanks!

Good read.

This article is very helpful. Social media marketing can be effective if done right. You may want to ask yourself these questions before choosing a social platform to use:

• Why should I use this platform?
• Am I reaching my target market on this platform?
• What type of post will work best on this platform?
• How can I grow my followers on this platform?

The answers will help you execute a strategic campaign for the network you choose.