TL;DR
Rolex, Audemars Piguet (AP), and Patek Philippe are widely considered top luxury watch brands for investment due to their strong resale value and limited supply [1].
Rolex
Rolex is often highlighted as a premier brand for investment watches. Known for its luxury, precision, and durability, Rolex models like the Submariner, Daytona, and Datejust have iconic status and high resale value [2]. Rolex watches are seen as timeless style symbols and have been associated with significant historical events, adding to their allure
[2].
Audemars Piguet (AP) and Patek Philippe
Alongside Rolex, Audemars Piguet and Patek Philippe are frequently mentioned as brands that hold strong resale value [1]. These brands are known for their exquisite craftsmanship and exclusivity, which contribute to their appreciation over time. Investing in these brands can be likened to investing in art or real estate, where limited supply and high demand drive value
[1].
Cartier and Hermès
While Cartier is sometimes viewed as a fashion brand, it has a rich history in watchmaking, notably with the Santos model, one of the first serious men's wristwatches [3:1]. Hermès, known for its unique complications and collaborations with renowned movement manufacturers, offers luxury watches that are both collectible and desirable
[3:8]. Both brands blend jewelry and watchmaking expertise, making them attractive options for collectors
[3:4].
Investment Considerations
It's important to note that not all watches are good investments. The majority are mass-produced goods and may not appreciate significantly compared to other investment vehicles like index funds or property [5:1]
[5:2]. However, certain models from brands like Rolex can hold their value better than others
[5:3]. Ultimately, buying a watch should also be about personal enjoyment and the emotional value it brings
[5:1].
Luxury watches aren’t just accessories—they’re smart investments when curated properly . 📈 Here’s why:
🔹 Limited supply + high demand = appreciation over time. 🔹 Brands like Rolex, AP, and Patek hold strong resale value. 🔹 Some watches outperform gold and real estate!
💬 Would you invest in a watch? Let’s discuss!
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That's it for today !!!
come on bruh where's our GOD tier brand add Casio to flairs
As you wish my guy 🗿
I know it’s an odd question, one met mostly with “Just buy from a watch company” but I’m actually really curious if any fashion brands produce something good or at least functional. Especially since brands like Gucci used to have their own watch movement. Has anyone had experience with a fashion watch or brand that was actually good? Or at least wearable?
Cartier
Why do you consider them a fashion brand? They make super solid and expensive watches.
Bulgari makes incredible watches. Movado makes good ones too.
In a lot of comments I read Cartier, but their Santos is basically one of the first, if not the first, serious men’s wrist watch - made by request for a pilot and race driver
So i wouldn’t call them a fashion brand for watches
I always think Cartier, Bvlgari, etc as jewelry first, watches second, misc accessories third.
Bulgari
Hermes makes many great watches using Vaucher movements (same manufacture for Parmigiani Fleurier and Richard Mille). They also own 25% of Vaucher last I checked, which is possibly arguably “in-house.”
A lot of their more unique and interesting complications use the base movement with a module by Jean-Marc Wiederrecht, including the “temps suspendu” which lets you pause the hands displaying the time (then reset to the live time), or the “l’heure de la lune” which features an orbital double moonphase display.
I second this. Hermès is really putting out nice pieces with interesting complications.
That’s cool, thanks for the info.
That’s actually really cool!
Luxury brands often bring to mind timeless elegance and amazing craftsmanship, but they definitely vary in terms of collectibility and recommendations. Hermès bags, Rolex watches, and Cartier jewelry all bring their own special flair to the table. Which luxury brand do you think is the best to recommend and collect? What do you think makes it so special—its design, exclusivity, or investment value? How about we chat about the most amazing treasures in the luxury world?
Baccarat for crystal although I really love my Tiffany crystal. Both companies also do holiday collections to build on each year.
Baccarat crystal is one of a kind. Timeless and very sophisticated. I also love their Vintage Silverware tray.
I'm looking to get into investment watches. What's the most affordable Rolex? A daydate ?. Are there any others brands that are under say 8k for entry level but are serious investment pieces ?. I know Tudor is something people recommend as " entry Rolexs " but I don't know if those watches are taken seriously on the investment side.
Watches r mass produced goods, they r not for investments. Invest in the company that makes the watches.
Watches are not investments. The vast majority of watches are crappy investments compared to other things like the stock market (e.g., index funds). That said, Rolex watches tend to hold some value, but note that even "holding value" is terrible compared to other investments. Typically, putting your money into a bank earning 0% is a better "investment" than watches.
Ask your broker what he and his co-workers wear. Pretty sure they only buy things that will increase in value ;-)
I work in finance, I wear a Daytona 116500ln
This question has been asked and answered to the point of ridiculousness. Search is your friend, please use it.
Watches aren't typically considered good investments. Bubbles pop.
You might look into index funds, or property, instead.
Buy a watch for how it makes you feel, not how much money it might make you. It'll pay off much greater as an emotional investment that brings a daily smile, rather than as some expensive object that you're constantly stressing about damaging, or hoping that it even retains, much less increases in value.
If you want to invest in expensive metals, gold bullion could be a safer bet...
I have $9,000 in savings and want to start my watch collections. Any recommendations within my savings bracket? I prefer a leather strap to start off with and also want an idea about what sizes I should wear
Have you purchased less expensive watches already? If not, I recommend doing so before buying a luxury watch, as tastes develop and can change quite a bit as you start collecting.
I have an Orient President, a Casio, a Hugo Boss, an Alba and a Swatch. Most of them are gifts and hand-me-downs from my dad. I like the Orient President the most
If you like your Orient President, take a look at the Tudor Glamor Date Day: Tudor Date Day
In that case (and given your response to some of the other posts) I’d recommend shopping for (and trying on) a few affordable watches first, say under $500 or even $300. You can get a lot of great watches at that price point and also develop your tastes and figure out what you like/don’t like.
Then after that, you can decide if you want a luxury piece and if so, which one. And you will be much better informed and less likely to buy an expensive watch that you later decide is not what you want. No need to rush, and you can save up more money while you are at it.
In terms of watches to look at, maybe consider some popular affordables, eg Hamilton Khaki, Orient dive watches, Seiko 5s, etc. Figure out what type of watches you like (diver, pilot/field, dress, everyday, etc) and what size. Good luck!
A clarifying question: do you have $9k in total savings or $9k specifically set aside for a nice watch? Since your question sort of borders on financial advice, this is kind of important. Ultimately it is your money to do with what you want.
But IMHO if we're talking about the former situation, $9k doesn't even constitute a solid rainy day fund (i.e. getting you through a bad situation like unexpected loss of your job and trouble finding a new one, a big medical bill not covered by insurance, etc). As such it's probably better to hold off on a huge watch purchase until you have more saved. But it's your money.
If the latter, well then just go nuts. $9k is a lot of coin and can purchase a lot of watches, so really whatever best suits your tastes should be the one you get, and there are no wrong answers.
How much would you recommend I should have saved before I actually purchase a luxury watch? I’m not in a hurry, want to make sure I buy something worth the money
Different people have different definitions of "luxury." In today's day and age, all watches are luxury items by some definition, since we live in a world saturated with other ways to tell the time. But I can certainly understand the desire to have a nice piece of jewelry, even if you don't have considerable wealth.
But ultimately, this will be up to you making a fully considered decision weighing your desire for a nice watch against other priorities. As I mentioned, all watches are in some sense luxury items, so the money you spend on one should be money you feel comfortable throwing away.
Personally, if I had the money you had and watches were at the top of my list for a "treat myself" luxury, I would probably not feel comfortable spending any more than $500. And you can find lots of nice looking watches for that money! The sub has some old but still relevant guides for finding watches in that price range.
But that is just me, and this is not meant to be judgmental or anything like that should you choose to spend more. Just trying to give you something to consider.
One strongly-recommended rule (at the very least) is to have enough saved to buy at least TWO (2) watches of the same type:
Draining one's savings to buy a watch is a very bad idea, financially speaking. One should always have savings -- the more, the better.
Financing a luxury item is another bad idea. Homes and (maybe) cars are probably the only two things one should finance.
Listen a good watch is like gold. You can always sell it if you have an emergency.
Are you looking to blow the full 9k on one watch out are you open to something in a lower price bracket? Or maybe a few nice watches of different styles? How big is your wrist as well?
What is your goal in buying a luxury watch? Are you looking for something you simply want to own and wear for a long time?
Tudor Black Bay is, as someone else mentioned, a great watch. Looks great with leather. I love the bronze. Find a Rolex shop, and look thru their Tudors.
They have size options, and since we have no clue what your wrists look like, can’t tell you a size to get.
If you’re into Chronographs, Zenith El Primero, or an Omega Speedmaster. I’d lean toward the El Primero. But then you’re putting all of your money into one watch. That’s your decision.
https://www.zenith-watches.com/en_us/product/chronomaster-revival-a386-manufacture-edition-03-z386-400-60-c843 Or the original:
https://www.zenith-watches.com/en_us/product/chronomaster-original-03-3200-3600-34-c869
If you want something dressier, Grand Seiko. SBGY007. It’s stunning. Web pictures do not do that watch justice. Visit a shop and look at it. And this one will blow most of your savings.
Last suggestion: if you like the Tudor Black Bay in bronze, you might like the Oris Carl Brashear….if you can find one.
https://www.ablogtowatch.com/oris-carl-brashear-limited-edition-watch/
With a budget range of $5-40K and new or used. There's quite a few people parting with pre-owned at the moment in good condition.
Edit: Not looking for unrelated investment advice
This question is better asked on r/watches
I will, but I thought I'd ask in a community that knows about watches broadly first.
The real question is what replica watch models do we need to buy now that will appreciate in the next decade...?
I think you posted in the right place! Buy a rep and invest the rest in pork belly futures or anything else you want. Not watches. Watches are the new tulip bulbs
This is a weird post 💀
Bragging his watch budget to us repwatch buyers
His edit has changed. It’s funnier now.
Dude this is a replica watch subreddit. What? Go ask this on /r/rolex.
Don’t buy a watch as an investment. Put your money in an IRA or invest in property.
Mont Blanc makes some very good watches. So buy them and enjoy them but for investment? There are very few watches that appreciate in price. And in general watches are not an investment nor can be called an investment class.
Realistically, only Rolex and certain AP models (Royal oak) and Patek (Nautilus, aquanaut) have any hope of even maintaining their current value. Anything else is a near surefire way to lose money.
Most of the people seeing watches as an investment aren’t in tune with the market enough to know where it’s trending and actually pick models that will be peaking in popularity in the future and aren’t just popular right now.
The last ~5 years in the watch market has been a bit of an anomaly. Up until 2010, you could still get deals on non-black submariners at a lot of ADs. We are currently at a big peak in interest and demand for watches. A large portion of the interest from casuals, flippers, etc. will dry up in the coming 10 years and people that have bought with the view that these are “assets” that will appreciate and not just another consumer product are going to get burned.
The models that really appreciate in value are weird models with scarcity. Like weird, low production seikos and stuff that went out of production after like a year cause there was no demand (think vintage seiko yacht-timers, alpinists, the original titanium samurai, or original Rolex Explorer 2s) and the obvious problem with these is that you can’t really predict what will be popular in 20 years time. I think we are currently reaching a peak in demand and interest in watches, and as a result there is no shortage of watches flooding the market to meet that demand. Most of these watches will plummet in value once demand stagnates.
You’ve completely neglected to mention the fact that celebrities/rappers make certain watches appreciate drastically. Some of these brands would’ve never done what they did without them. So you can’t really predict what brand will be a good investment in the future.
You left out the independents, many brands appreciate within that circle due to very low production but you need some serious cash to get in.
Seikos will go up a crazy amount. 2-3x sometimes. You just need to pick out the desirable pieces.
It's my first post, so I put my word a little bit wrong here. I actually mean to ask if Montblanc is a good watch maker rather than investment. I meant more like investing my time into getting more of this brand.
I am definitely not expecting any of my watches to be appreciated in value. Just buy it because I like it
Montblanc cos a subsidiary of Richemont, which owns VC, B&M, and some others. They started the marque in 1997 as a brand extension and then bought the Minerva house which has a history to the early 1900s. Minerva was known for chronos and unique movements. The Montblanc Historique line is manufactured in the Minerva Villeret facilities, and the other MB watches are decent pieces with ETA, Soprod, etc movements. They do develop in-house from Villeret as well. A fancy/luxury watch without the pedigree of VC, or price…
Montblanc is a classic luxury brand; if you were buying a pen then you cannot go wrong. However they are not known for watches, so would not be considered in the same level as luxury watch brands with in-house movements and history etc. You will likely be able to buy better build quality watches with a more interesting background and roots at the same price point, since with a Montblanc watch you will be paying for the name, not the object. However, if you like it, and you can afford it, then go for it, it will be a good watch.
They seem like they make good stuff but aren't very popular because they don't have much history in making watches.
Don't "invest" in any watch. Just buy them if you like them.
I watched an episode of a watch service & restoration channel on YouTube where he serviced a very worn Rolex GMT the current owner inherited from a beloved grandfather.
Grampa was an engineer, bought it and wore it as his literal daily. Now another generation will do the same.
I think of them that way, not an investment for financial return, but as a durative & useful piece of tank-like engineering that — with a little luck — could be worth servicing and capable of being enjoyed for generations.
Edit: Worth 50 minutes of your time if you have an interest
Episode link - https://youtu.be/la2ztR5askE
Channel is Wristwatch Revival
Well you can invest in watches - you just won’t be profitable 99% of the time :)
“As we can see from these charts, there are clear winners (only 11 brands out of 50 with estimated growth) and many brands impacted by the slow-down of the luxury market. First, not only the combined estimated turnover of the top 50 brands has contracted over the course of 2024 – from 36,127 billion CHF to 35,258 billion CHF – but what impresses is the number of units sold, which moves from close to 16 million units to now a tad over 13 million units. This indicates that the average price of the watches has grown drastically over the year. Now if we look in detail, Morgan Stanley’s report confirms a trend it already evoked in the past; polarization. We can see that the leading privately owned brands (Rolex, Patek Philippe, Audemars Piguet and Richard Mille) are still growing in this challenging environment, while all three listed groups lost market share – LVMH and Richemont, but mostly the Swatch Group, which reported sales down 14.6% in 2024, are reporting a decline of (estimated) sales.”
Rolex went up in both volume and average price per unit. Cartier also up year over year. Omega, Longines, Tissot, etc all took a hit. Likely too aggressive of price increases in recent history has now come back to bite them, even with some great new releases.
Cartier outselling Omega by near 100,000 units. How?
Women, they’re massively growing in their watch buying and they love Cartier!
So that makes Oris 28 times rarer than Rolex!
True!
I wish somebody did one of these for the entire industry so we can see Japanese brands listed. Also, why are german brands included like GO and Lange?
They’re owned by a Swiss group
Oh right!
Where's Seiko?
Welp, my two nicest watches are from the third most popular and third least popular brands of 2024. Guess I’m shooting for an average right in the middle lol.
What are the top luxury watch brands to invest in?
Key Considerations for Investing in Luxury Watches
Brand Reputation: Look for brands with a strong heritage and reputation in the luxury market. Brands like Rolex, Patek Philippe, and Audemars Piguet are often considered safe investments.
Rarity and Exclusivity: Limited edition models or watches with unique features tend to appreciate more over time. Brands that produce fewer pieces, like Richard Mille or F.P. Journe, often see higher demand.
Condition and Provenance: The watch's condition, original box, and papers can significantly affect its value. Always consider watches with documented history and good maintenance.
Market Trends: Stay informed about current trends in the watch market. Certain models may gain popularity due to celebrity endorsements or cultural significance.
Resale Value: Research the resale market for specific models. Some brands and models retain their value better than others.
Top Luxury Watch Brands to Consider:
Rolex: Known for its durability and timeless designs, Rolex watches often appreciate in value over time.
Patek Philippe: Renowned for its craftsmanship and exclusivity, Patek Philippe watches are highly sought after by collectors.
Audemars Piguet: Famous for the Royal Oak, this brand combines innovative design with high-quality mechanics.
Omega: With a rich history and association with space exploration, Omega watches, especially the Speedmaster, are popular among collectors.
Richard Mille: Known for its avant-garde designs and high-tech materials, Richard Mille watches are often seen as investment pieces due to their rarity.
Recommendation: If you're new to investing in luxury watches, start with a well-known brand like Rolex or Omega. These brands have a strong resale market and are generally considered safer investments. Always do thorough research and consider purchasing from reputable dealers to ensure authenticity.
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